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Audi diverting a third of R&D budget to electrification

Companies make promises all the time. We'll do X by Y. The new A will be our biggest seller in B. You know the drill. But it's when an automaker puts its money where its mouth is that we really stand up and take notice. That's precisely what Audi is doing as it attempts to convert 25 percent of its sales to electrified vehicles by 2025. Citing two sources with knowledge of Audi's plans, Reuters reports that around a third of the company's research-and-development budget will go to " electric cars, digital services, and autonomous driving." Of course, shifting that much money over to newer technologies means sacrifices elsewhere – Reuters' sources claim Audi will move money away from combustion engines and reduce country-specific powertrain variants, but the sources wouldn't get more specific. According to Reuters, Audi is 22nd in total sales of hybrids and EVs. That's eight spots behind Mercedes and ten spots behind BMW (not to mention hybrid-happy Lexus). Audi's only electric representatives in the US market are the A3 e-Tron and Q5 Hybrid and things aren't much better in Europe – the company needs to dump buckets of money into expanding its meager lineup to bring up the percentage of EVs it sells. Expect greater detail on Audi's electrification plans very soon – CEO Rupert Stadler will discuss the company's path forward on Wednesday at a closed-door meeting in Munich with over 2,000 managers. It's unlikely all those managers will be able to keep quiet. We'll be listening. Related Video: Featured Gallery Audi E-Tron Quattro Concept View 36 Photos News Source: ReutersImage Credit: Audi Green Audi Volkswagen Green Driving Electric Hybrid PHEV e-tron audi e-tron electrification

AMS Alpha 10 Audi R8 First Drive [w/video]

Horsepower is a relative number. Compared to the 1,500 hp in the last AMS car we drove, the face-melting Alpha 12 GT-R, 900 seems pretty tame. But by any rational standard that's a crazy amount of power, the kind that's hard to grasp in practical terms. When AMS Performance called us and offered a test in the 921-hp Alpha 10 Audi R8, saying yes was easy. Figuring out how to demonstrate that much thrust was the tricky part. Our solution was to head to the drag strip. What better way to show off the wicked alterations wrought by AMS president Martin Musial and his team than a video showing the car do the Star Trek warp speed effect through the quarter mile? AMS has a history of building quick drag strip cars, like the aforementioned GT-R and a series of Mitsubishi Lancer Evolutions. Vice president Arne Toman even owns the world's fastest Hearse. We should have taken the broken scoreboard at Milan Dragway as an omen. Wiped out by a lightning strike, both displays have since been replaced. Before our test both Musial and Toman explained that the Alpha 10 R8 wasn't built with drag racing in mind. But, being good sports, both met us at the track in southeast Michigan, unloaded the R8 from its trailer, and let us run through the timing lights over and over. The best time that day was 11.0 seconds at 136 mph, uncorrected. One of the many amazing things about the Alpha 10 Audi R8 is that it's essentially a bolt-on system. That's fast, but not what you'd expect for 786 horsepower at the wheels. And, honestly, we're not disappointed. First, a 4,200-rpm rev limiter was set too low to launch on the sticky drag strip. Put another way, that drag strip time is almost a street start. For what it's worth, Musial and Toman didn't seem concerned about the numbers. Like we said, they present the Alpha 10 as an all-around performance car, and we believe them. Now, if you go to AMS with the drag strip in mind, Musial and his staff can program whatever launch rpm you desire. (You're on your own for clutch replacements.) A reflash of the engine controller is part of the Alpha 10 package. Drop off a stock R8 V10 at AMS (or any of its 70-plus dealers), and they'll pull out the suitcase-shaped muffler that sits behind the engine. A pair of turbochargers, small mufflers, and two heat exchangers attach to the stock exhaust system mounts, while a giant water-to-air intercooler sits on top of the engine.

The hottest modern sports cars rendered as rally racers

The modern-day World Rally Championship a monumental amount of fun to watch – I should know, as I recently was lucky enough to head to the UK to watch WRC Wales Rally GB – but even the most monstrous of the current WRC cars are based on fairly pedestrian European hatchbacks. Back in the heyday of rally, the Group B era in the 1980s, much hotter cars were the basis of even more incredible competition machines, for the most part. Take the exotic Ford RS200, or the Lancia Delta S4 with its twin-charged engine. And the hatchback-based Group B cars were bonkers, too. So what would some of our favorite modern cars look like if Group B had never ended? A British site named CarWow hired an artist to reimagine everything from the Rolls-Royce Wraith to the Porsche 911 as a retro-inspired rally car, and they were kind enough to let us share the results in the gallery above. The gallery features an Alfa Romeo Giulia in Martini livery, an Audi TT in classic Ur-Quattro colors, a Fiat 500 Abarth sporting massive flares and a hood blister full of auxiliary lights, a new Ford Mustang in RS200 livery, a Lancia Delta in Alitalia colors, a Porsche 911 in Rothmans livery, a Renault-Alpine in classic blue, a Rolls-Royce Wraith tribute to the Jules cologne Corniche Coupe, and a relatively modern-looking VW Touran. So far, the favorite around the office is the incredible Mercedes-Benz S-Class that is an homage to the wonderful 300 SEL 6.8 AMG "Red Pig" that essentially put AMG on the map. Check out the gallery above and see which one you like the best. Related Video: