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Audi sets diesel records on road and track

Ever the proponent of diesel propulsion, Audi has claimed two very different kinds of records in Europe with its finest oil-burners. The more exciting of the two was achieved recently at the Sachsenring, where the Audi RS5 TDI Competition Concept posted the fastest diesel-powered lap time ever recorded on the track. As you may recall, Audi revealed the RS5 TDI Concept last year, swapping the gasoline-burning 4.2-liter V8 in the production RS5 coupe for a 3.0-liter V6 diesel with two turbochargers and an electric supercharger. The result was 385 horsepower and 553 pound-feet of torque, but Audi's been working on the prototype over the course of the past year. In the new Competition version, output is up to 435 hp and 590 lb-ft, and despite the inherently heavier diesel engine, it actually weighs 531 pounds less than the production model. That helped the RS5 TDI Competition lap the circuit in 1:35.35, besting the previous diesel lap record by 1.87 seconds, and adding to the Hockenheim record it took previously. Around the same time, another team set out from Maastricht in the Netherlands in an Audi A6 TDI Ultra and drove it for 28 hours straight, hitting 14 countries and logging 1,158.9 miles on a single tank of diesel. The achievement, certified by Guinness World Records, was completed in a showroom-stock vehicle, with automotive journalist Andrew Frankel and racing driver Rebecca Jackson splitting driving duties. They achieved an average of 75.9 miles per gallon – much better than the advertised rating of 67 mpg – as they cruised through from Holland to Hungary, passing along the way through Belgium, Luxembourg, France, Switzerland, Lichtenstein, Austria, Germany, Italy, Slovenia, Croatia, Bosnia, and Serbia. Record: Audi RS 5 TDI competition concept drives to record time on the Sachsenring track - Audi sets new lap record for cars with diesel engines - Superior technology platform with 435 hp and 800 Nm (590.0 lb-ft) - Electric compressor: overcomes turbo lag, enhances sprint performance Audi has set a new record time on the Sachsenring for cars with a diesel engine. The Audi RS 5 TDI competition concept rounded the 3.6 km (2.2 mi) race course in a time of 1 minute 35.35 seconds. The technology platform draws its power from a 3.0-liter V6 biturbo TDI with 320 kW (435 hp) of power and 800 Nm (590.0 lb-ft) of torque. The highlight is an electrically driven compressor.

Audi A1 now testing after S1 Geneva debut

Audi showed of its new S1 hot hatch to the public at the Geneva Motor Show last week, but the Four Ringed brand isn't done tweaking the smallest member of its lineup. Here are spy shots of an upcoming refresh of the standard A1.
The camouflaged model on display here appears to be the three-door model. From what we can discern, it seems the A1 is going to look a lot more like the S1 after the revisions. The headlights and taillights are more like the new performance model than the current standard car. Unlike the S model, the facelifted version has a different front bumper with reshaped foglights and a slightly altered design.
A release date for the refresh hasn't been announced yet, but regardless it probably won't be coming here. Audi is already aiming the A3 at young, American buyers. The little A1 just doesn't fit with that strategy.

VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.