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Volkswagen Group's Vision 2030 strategy could bring revolution to the brands

One would expect a corporate plan called "Vision 2030," looking 11 years ahead through wildly tumultuous times, to involve great change and numerous forks in numerous roads. According to Automobile's breakdown of Volkswagen's path forward, though, the plans contain some lurid potential surprises. The ultimate aim is return on investment, and that means ruthless reorganization of a conglomerate with eight primary car brands, two car sub-brands, and Ducati motorcycles. The first two Vision 2030 cornerstones Automobile mentions are near boilerplate: Production network restructuring, and "streamlining of key technologies." The latter two are the ones that could upend what we know as the Volkswagen Group: focusing on the Group's core brands — meaning Audi, Porsche, and VW — and transitioning to EVs, autonomy, and other mobility solutions. Based on the report, a quote from Audi's CTO referring to the Audi brand could cover how the Group plans to handle all of its brands: "We need to find a sustainable solution for the indefinite transition period until EVs eventually take over." The boutique divisions adjacent to carmaking, Ducati and Italdesign, look likely to be spun off. For the halo car brands — Bentley, Bugatti, and Lamborghini — apparently shareholders want double-digit returns on investment, and the trio doesn't have long to hit the target. One eyebrow raiser is when the report states, "Bugatti is tipped to be gifted to [ex-VW Group Chairman] Ferdinand Piech." Piech fathered the Veyron during his tenure at VW, and it was thought he commissioned the La Voiture Noire, but he's lately stepped so far back from VW that he sold all his shares in the Group. Automobile quoted a senior strategist as saying of money-losing Bentley, "Why invest on a backward-looking enterprise when you can support a trendsetter? A proud history and excellent craftmanship alone don't cut it anymore." We guess no one at Ferrari, McLaren, or even Porsche got that memo. Bentley is reportedly close to being put in time out, and if brand CEO Adrian Hallmark can't right the Crewe ship, the hush-hush Plan B is to prop the Flying B up enough to lure a buyer. As for Lamborghini, caught between two masters at Audi and Porsche, even record-breaking numbers at the Italian supercar maker barely staved off sacrilege. It's said that VW brand CEO Herbert Diess considered putting a 5.0-liter Porsche V8 into the Aventador successor.

Next-gen Audi Q7 shows off its wares ahead of Detroit

Audi has put the Q7 on a massive diet, trimming over 700 pounds. Meet what is sure to be one of the bigger debuts at the upcoming 2015 Detroit Auto Show. The next-generation Audi Q7 has been the subject of spy shots and conjecture for quite some time. After all, it was easily the oldest vehicle in the Audi range, having hit the market way back in 2006. But with this new model, Audi has comprehensively updated its fullsizer, adding some cutting-edge tech, updating some classic engines, and taking a whole lot out. As is the theme nowadays, particularly among large crossovers and SUVs, Audi has put the Q7 on a massive diet with a mix of ultra-high-strength, hot-shaped steel and aluminum, trimming over 700 pounds of body fat and lowering the Q7's weight to just under 4,400 pounds. This was accomplished while maintaining virtually identical dimensions to the current model. While Audi USA hasn't released its info on the Q7, the Euro-spec model will continue to offer a pair of engines that should be very familiar to US consumers, with a 3.0-liter, supercharged V6 gas engine and a 3.0-liter TDI V6. The European engines, though, have had their CO2 emissions halved, while actually increasing performance (we should expect similar from the US engines). The 3.0-liter TDI has been bumped up from 240 horsepower to 272 ponies, while torque is up from 406 pound-feet to 443. The 3.0-liter TDI has been bumped up from 240 horsepower to 272 ponies, while torque is up from 406 pound-feet to 443. This extra grunt has trimmed the 0-60 time from a leisurely 7.3 seconds down to 6.3, while the fuel economy has jumped up to 41.3 US miles per gallon, converted from the European cycle (so expect the EPA numbers to be a bit lower). The supercharged 3.0-liter, meanwhile, has been amped up to match the output of its application in the S4 sport sedan, jumping from 280 hp and 295 lb-ft to 333 ponies and 325 lb-ft. Once again, the 0-60 time falls dramatically thanks to the power bump and weight loss, dropping from 7.7 seconds to a far more zippy 6.1. The most exciting news is the long-rumored arrival of the Q7 E-Tron, a plug-in hybrid that's mated to a six-cylinder diesel engine and Quattro all-wheel drive. Audi claims this world-first production powertrain will return 138.4 US miles per gallon, emit less than 50 grams of CO2 per kilometer and allow the Q7 E-Tron to travel up to 35 miles on electric power alone.

Notes from Day One of the 2013 Twelve Hours of Sebring

The 61st edition of The 12 Hours of Sebring is on, and Autoblog has come to central Florida with Audi to feast on jumbo boiled peanuts, pickled eggs and the final race for the LMP1 class at the oldest road course in North America. As Audi has been doing for more than a decade now, it's brought its latest endurance race car, the 2013-spec R18 etron quattro, to Sebring to begin testing for Le Mans.
Why the commitment to Sebring? Audi Sport executives have repeatedly called Sebring "punishing," "extremely demanding" and "one of the toughest tracks in the world." It is a 3.47-mile circuit that, in places, feels like it was made from the leftover bits of other circuits. Doing the 12-hour distance in Florida is thought to be a good start on lasting the 24-hour distance in France, and we can't think it a coincidence that Audi has won ten times here in the last 13 years and 11 times in Gaul.
Where there's rhyme - and victory - there is reason. We think we found a few of them on our first day where preparation, technology, fastidious attention to detail and sweat fit right in with swamp cabbage...