2010 Audi Q5 Premium Sport Utility 4-door 3.2l on 2040-cars

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Audi chooses A3 as its Super Bowl darling

With Super Bowl XLVIII less than two months away, we're sure to hear plenty of news about automakers and their various plans for in-game commercials. Audi has announced that it will return for its seventh year of Super Bowl advertising, but few details were provided about the spot other than the fact that it will focus on the all-new 2015 A3.
The 60-second ad will air during the third quarter of the game, and while Audi did not say how much it is spending on the spot, Ad Age says that a 30-second commercial will average around $4 million for next year's Big Game. Last year, Audi's choose-your-own-adventure "Prom" commercial was the second favorite video in our unofficial poll of readers, but the competition should heat up even more this year with General Motors returning to Super Bowl advertising after taking a year off and Jaguar preparing its first-ever Super Bowl ad to introduce the F-Type Coupe.

2017 Audi S4 switches to turbo power, loses manual

If you dig the understated look of the 2017 Audi A4 but crave more power, then check out the latest S4. The new sport sedan sticks with a V6 but ditches the supercharger in favor of turbocharging to now produce estimated US figures of 354 horsepower and 369 pound-feet of torque. If there's one downside to the upgrade, it's that Audi only plans to offer the mill with an eight-speed Tiptronic automatic gearbox. The 2017 S4 is now quicker than before. The run to 62 miles per hour takes just 4.7 seconds, versus 4.9 seconds for the current sedan to reach 60 mph. The top speed remains at an electronically limited 155 mph, but fuel economy is claimed to be improved with a rating of 31.8 miles per gallon on the European testing cycle. All S4s come with Audi's venerable Quattro all-wheel drive, and it generally operates with a 40:60 front-rear power split. As conditions change, a maximum of 70 percent of the grunt can go to the front or 85 percent to the rear. Handling is also aided by a tweaked suspension that sits 0.9-inches lower than the A4. Beyond the different badges, the latest S4 doesn't visually advertise its prowess. LED lighting is standard, and quad exhausts rest in a new rear bumper with a subtle diffuser. The side mirror housings also get some aluminum-look trim. The interior layout echoes the A4 but with sport seats and a mix of Nappa leather and Alcantara upholstery. Audi's digital instrument cluster is optional and includes an exclusive sport screen among the three views. The new S4 goes on sale in 2016 as a 2017 model. In addition to the lack of a manual, there's no intention of offering the S4 Avant in the US. Sporty and high-tech: the new Audi S4 and S4 Avant September 15, 2015 | FRANKFURT/INGOLSTADT, Germany Audi launches the new S4 and S4 Avant at the IAA in Frankfurt am Main. The top models from the A4 series are ahead of the competition – with intelligent lightweight design, powerful engines, an extensive package of the latest technologies, and 260 kW (354 hp), 0 to 100 km/h (0 to 62 mph) in 4.7 seconds. (The all-new A4 and S4 are expected to go on sale in the U.S. market in 2016. The Avant is not planned for the U.S. market.) "At Audi, we have more than 20 years of expertise in developing our sporty S models," says Professor Dr. Ulrich Hackenberg, Member of the Audi Board of Management for Technical Development.

2014 Audi R8 V10 Plus

Ignore the naysayers who say the Audi R8 is too refined to be a proper supercar, or that it has begun to show its age - after a few tweaks for the 2014 model year, the automaker's flagship remains one of my favorite exotics.
Audi has treated all of its R8 models to a host of enhancements for the 2014 model year that include new LED headlights and tail lamps, larger steering wheel-mounted shift paddles, new exhaust finishes, updated alloy wheel designs and fresh exterior colors. However, the most significant news is the arrival of a proper seven-speed S-Tronic dual-clutch automatic transmission (it replaces the six-speed R-Tronic). The rapid-fire gearbox shaves a coupe tenths off the 0-60 sprint and improves fuel economy for both the eight- and ten-cylinder models (thankfully, a traditional six-speed manual is still on the order form).
I recently spent time with the new-for-2014 V10 Plus model, which is only available in a coupe body style. Compared to the standard V10 models, the Plus sheds upwards of 130 pounds thanks to lightweight manual seats (not fitted to my test car), carbon-ceramic brakes, reduced sound bay insulation, a smaller fuel tank and an assortment of carbon-fiber pieces (including side blades, front splitter, rear diffuser and spoiler). But that's not all, as the V10 Plus also receives a bump in output that pushes its ten-cylinder to an even 550 horsepower.