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Audi + Airbnb: What it's like to live in a car commercial

Miles from civilization, in a lonely stretch of Death Valley, lies an unlikely sight: a sleek contemporary home – all glass, concrete, and metal – and a pair of equally modern 2017 Audi R8 V10 Plus coupes. You might have seen the combo in a TV commercial that ran during the Emmys, a spot that had us asking an obvious question: What are these objects doing together, smack in the middle of nowhere? Audi partnered with Airbnb to offer the home and the cars to seven guests. Somehow, we became lucky number eight. The spot, entitled "Desolation," promotes the carmaker's flagship alongside what ended up being an extreme rental property. The idea to build the three-bedroom, 1,200-square-foot house came from Italian writer and author Fabrizio Rondolino, who was long smitten with American desert. The home was built in 2010 using prefabricated construction by San Francisco-based architecture firm nottoscale. It's a spare elevated structure, with floor-to-ceiling windows cinematically framing the sky. To set the four-wheeled mood, images of the R8 sit where family photos would go, and a laser-cut aluminum sign over the entrance announces it as the "Home of the R8." In acknowledgement of the remoteness, a satellite phone sits charged up with clearly printed dialing instructions. An Easter egg from the ad – two jars of Leadfoot Coffee – hides in plain sight on the kitchen counter. You can rent houses like this elsewhere on Airbnb, but here's where gearheads start paying attention: The two Audi supercars counter the architectural tranquility with a combined 1,220 horsepower and an opportunity to rip through the desert at obscene speeds (not to mention several other extras you don't get with a standard vacation rental; more on that later). Seven three-day/two-night stays were offered through an extremely limited Airbnb listing. The buzz surrounding the campaign was so strong that the place booked up in less than six seconds. For what you get, this was a steal. The per-night price of $610 – a reference to the V10's horsepower figure – wouldn't begin to cover the behind-the-scenes logistics needed to coordinate and execute this marketing exercise. I was the sole member of the media invited to experience the Audi Airbnb and got to spend a weekend in this desert playground to see what it was all about. My weekend began when an Audi rep met me and my family at Las Vegas International Airport following a quick flight from Burbank, California.

Autoblog's ultimate holiday rides

Over the hills and through the woods, it's the time of year when many of us visit family and friends for the holidays. But getting there can be a chore. It's cold and snowy across much of the United States, and even if the climate is favorable, the drive to grandmother's house often is not. Think back to holiday road trips of yore: They probably included crying babies, antsy children, hungover adults and frequent bathrooms stops all around. Now, we're all at different life stages here at Autoblog, and the perfect car for one staffer might be as useful as a team of Budweiser Clydesdales to another. Some of us bounce from family event to family event with children and a labrador in tow, while others prefer a quieter, simpler holiday. But whatever the endeavor, we all need wheels. With that in mind, here is the unofficial Autoblog list of the ultimate cars in which to tackle the holiday season. 2015 Ferrari FF To borrow a chestnut from Top Gear presenter James May, "As you'd expect, I've done this properly." That oddly voluptuous ruby bolide in the photo above? It's a 2015 Ferrari FF – all 652 all-wheel-driven horsepower of it. What makes a Ferrari the ideal for holiday time in PaukertLand? My Midwestern winter breaks are wonderful, but they're typically frenetic and slushy, involving a lot of schlepping from house to house and even city to city, not to mention inevitable last-minute runs for forgotten presents and dinner ingredients. Needless to say, a powerful V12 is a welcome ally for such duties. And this one isn't just a friend when the road is clear. The FF has been gifted Ferrari's novel 4RM AWD system, and despite sitting lower to the ground than, say, an SUV, it's a pretty effective tool for real winter driving, especially when outfitted with a set of snow tires. Unlike other Ferraris, it's also a rather practical thing, with legitimate seating for four adults and 15.9 cubic feet of cargo space – that's precisely as much room as a Mercedes E-Class – and you can fold the rear chairs and cram 28.2 cubes-worth of holiday cheer in the back. Okay, so it's far from cheap and fuel economy isn't that great, but who cares? Just drop a paddle-shifted gear or two, bury the throttle and Repeat The Sounding Joy. Ain't the holidays grand? – Chris Paukert Executive Editor 2015 Chevrolet Tahoe My Mom gives out more presents than any other human being I've ever encountered.

Next Audi Q7 to debut with electric turbocharger?

For years, the concept of an electric turbocharger was essentially a joke sold on eBay to boost power in your slammed Civic, but in the last five years it has moved from an idea on a piece of paper to a feasible reality. Audi has already toyed with a showcase of the cutting-edge tech in road cars with the RS5 TDI concept. Now, reports suggest an electric turbo may make it to the streets as soon as next year in the next-gen Q7 (spy shot pictured above).
"I can confirm we are working on the development of the e-boost definitely," said Ulrich Weiss, Audi's diesel engine boss, to Australia-based Drive. He didn't give an exact timeframe but hinted at sometime next year, possibly in the Q7. He also suggested the chance of an RS-branded diesel model in the vein of the RS5 TDI concept on the horizon, as well.
This tech isn't entirely new for the folks in Ingolstadt. Audi's R18 endurance racer already uses such a system to capture waste heat from the engine, converting it to electric power to further power the hybrid car. The RS5 TDI concept employs a similar idea with a 3.0-liter, twin-turbocharged V6 with an electric supercharger to make up for the turbo lag. It's able to pump out 385 horsepower and 553 pound-feet of torque and allegedly sprint to 62 miles per hour in four seconds.