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Is Audi getting complacent and suffering from brain drain?

The argument is made in a Reuters article: Audi is falling behind other luxury brands, such as Mercedes-Benz and BMW, due to a lack of research-and-development spending and "brain drain," or the migration of top executives and R&D chiefs to other parts of the Volkswagen Group. Reuters notes that Audi's current R&D chief is the third in 16 months.
Audi, which contributed to 40 percent of VW Group's $11.6 billion in profit the first nine months of the year, is delivering cars at a record pace: 1.31 million were delivered from January to October 2013 versus BMW's 1.35 million. Yet Audi, Reuters reports, doesn't have a halo car akin to BMW's new electrified i3 and i8 or an answer to Mercedes' plug-in-hybrid S-Class, and the R&D spending at Audi is less than BMW and Mercedes by a fair margin. It's noted in the article, however, that Audi benefits from other R&D spending within VW Group.
Reuters mentions that BMW "trumpets its new 'i' series" and the new Mercedes CLA and GLA ranges are winning "rave reviews" as part of its argument that Audi's recent lack of technological innovation could hurt future sales. Those cars do pack tons of new technology, some of which are firsts for mainstream production cars. But last time we checked, the i3 could be causing BMW's stock to slide, the CLA isn't receiving the rave reviews that Reuters would have you believe and the GLA hasn't been reviewed yet.

Next Audi TT RS comes in 2016, manual transmission doesn't

This line comes from our review of the 2012 Audi TT RS: "Did we mention that the 2012 TT RS is only available with a manual transmission?" When we review the next-generation TT RS, expected to launch next year, we'll have to rewrite that line as: "Did we mention that the TT RS is not available with a manual transmission?" That's the word from Car and Driver, which has heard that the superheated little coupe will only come with the seven-speed dual-clutch gearbox found in the Euro-market RS3 Sportback. The first generation came with a dual-clutch and a manual transmission in Europe, but the unit for our market required the laying on of hands to get from one cog to another. If we don't get another, the blow will be all the more painful because Audi's manual transmissions are so good. Our assessment summed up the last one thus, "With a short, precise throw and excellent action, the transmission is a mechanical work of art." Good news? Volkswagen says the installed DQ500 dual-clutch is faster, more refined, and more reliable. As well, power from the reworked 2.5-liter, turbocharged five-cylinder should rise from 360 horsepower to "around 400." You'll just be asked to keep your hands off of it. The first-gen car only came here after a successful Facebook petition gathered more than 11,000 signatures in a month, we wish Audi had given us a chance to weigh in on this, too. Although we will probably get it later next year as a 2017 model, we could see it at the Frankfurt Motor Show in two months. Related Video:

Audi A8 super high-tech headlight teased, whole car coming Aug 21

We have to wait one more week before we get to see the 2015 Audi A8 and S8, but it doesn't look like Audi is going to stay quiet until then. After releasing a pair of teaser videos over the last week, it has now released a first detailed picture of the new A8 revealing the trick Matrix LED headlight.
Between the high-beam and low-beam lights, the headlights contain 43 LEDs (not including those for the DRL/turn signal), but the innovative part of Matrix LED system is that a camera can control the high-beam lights - by either dimming them or shutting them off - when other vehicles are detected on the road to prevent the lights from distracting other drivers. Of course the big question remaining is if Audi can get these new headlights to pass the National Highway Traffic Safety Administration and its Federal Motor Vehicle Safety Standards. The taillights also get a cool design with 24 LEDs that use a sequential turn signal
As for the debut of the A8 and S8, we already knew the sedans would be unveiled on August 21 ahead of the Frankfurt Motor Show, but Audi finally made it officially official in a press release, which is posted below. Also be sure to check out the pair of teaser videos Audi has released for these cars recently.