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Audi rumored to ditch Le Mans, DTM for F1

If you've been scratching your head wondering how - between Audi and Porsche - the Volkswagen Group could possibly support two rival top-tier LMP1 programs at Le Mans and the FIA World Endurance Championship, but stay out of Formula One entirely, you're not alone. In fact, Porsche was said to have been eying an F1 entry if Audi had internally blocked aspirations to return to Le Mans. But according to the latest rumors, it's Audi that's now preparing to shift away from endurance racing and onto the grand prix circuit.
Word has it that, following internal pressures from within the VW Group, Audi is finally gearing up for a full assault on F1. It's said to be developing a new six-cylinder turbo hybrid power unit - potentially at its new racing headquarters in Neuburg - and, in an expanded partnership with Red Bull, either take Renault's and Infiniti's places with the Red Bull Racing team or take over the Toro Rosso team entirely.
Although Ingolstadt has not campaigned in grand prix racing since the pre-war days of the Silver Arrows, it was said to have been the impetus for the FIA's push a couple of years ago for new four-cylinder engine regulations until Audi bailed on the idea altogether and F1 went for six-cylinder engines instead.

Audi R8 lines up as safety car for Rolex 24 at Daytona

This weekend a new era begins in American sports car racing with the Rolex 24 at Daytona to kick off the new United SportsCar Championship, the freshly inked union between the Grand Am and American Le Mans Series. There'll be a wide variety of machinery lining up on the grid at the Florida speedway, including race-ready versions of the sports cars you can drive on the road, plus Daytona Prototypes, Le Mans Prototypes and even the DeltaWing. But at the front of the pack will be the Audi R8 5.2 FSI.
That's because Ingolstadt's flagship has been named as the official safety car for this, the 52nd annual Rolex 24 at Daytona. And so the R8 becomes the first pace car pressed into service for the United SportsCar Championship, although the model also paced last year's race (pictured above) when it was under the auspices of the Grand Am series.
The car in question appears to bear little in the way of modifications over the showroom version, save for some requisite graphics and maybe some emergency lighting to make it more visible - because while you wouldn't miss an R8 slicing its way through ordinary traffic on the road, it's another story entirely in a field full of competition machinery. Audi points out that the road-going R8 shares a good 50 percent of its components with the R8 LMS competing in the race, including its 5.2-liter V10 engine that's available this year with a new seven-speed dual-clutch transmission.

Audi revisits Ahab on desert island paradise in new ad

Well, call us Ishmael. Long ago (okay, about eight months), Audi debuted an ad during the NFL playoffs called "Ahab." It showed a salty tow truck driver and his years of catches. During that time, one particular car eluded and haunted him - a white Audi A6, whose Quattro all-wheel-drive system had no issues with the inclement conditions.
Now, there's a sequel that has Ahab, not dead and not missing any legs, on a tropical island. What he doesn't realize, though, is that the white whale (which, Audi, if you're going to associate an animal with a luxury sedan, a whale isn't the best choice) has followed him. Take a look at chuckle-worthy spot below, and then click over and see the spot that started it all from back in January.