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A spotter's guide to Super Bowl LIV car commercials

Set to kick off on Fox at 6:30 ET on Sunday, February 2, from Hard Rock Stadium in Miami, Florida, the big game will feature the Kansas City Chiefs and the San Francisco 49ers. Throughout Super Bowl LIV, viewers will see about 50 commercials, each of which costs as much as $5.6 million per 30 seconds, according to AdWeek. Originally, there were more than 77 ad slots, so several companies could be paying well more than $10 million for a single, longer commercial. Numerous car companies have already announced their commercials, or their intentions to show commercials, during the game. Here's a roundup of the ones we know about so far. During the game on Sunday, we'll be livestreaming and adding links to the new commercials as they become available, so check back with us for that post.  Audi: E-Tron Sportback Maisie Williams has experience wearing many faces, and in Audi's Super Bowl commercial, she does her best Elsa impression. In the spot, titled "Let It Go," Williams faces the rigorous task of getting through L.A. traffic, but she's alleviated by the comfort of the Audi E-Tron Sportback electric crossover. The commercial is meant to signal the company leaving its gas past behind and moving forward to a sustainable future.  Genesis: GV80 Genesis makes its Super Bowl debut with a commercial that will show its all-new SUV, the GV80, to viewers around the world (many of which will be seeing the vehicle for the first time). The ad features Chrissy Teigen and John Legend as the purveyors of "new luxury," while "old luxury" is left for the birds. GMC: Hummer General Motors is bringing back the Hummer nameplate as a premium electric GMC truck. GM says it will have 1,000 horsepower and will be capable of going zero to 60 mph in three seconds. GM brought in NBA legend and Hummer fanboy LeBron James for the debut commercial. Hyundai: Sonata Hyundai is known for bringing in the big-time celebrities for its commercials, and 2020 is no different. A new advertisement called "Smaht Pahk" features John Krasinski, Chris Evans, and Rachel Dratch, all three of whom are from the Boston area. The trio gets into full character as they discuss the new high-tech parking feature on the redesigned 2020 Hyundai Sonata, and David Ortiz makes a cameo at the end. Even when New England isn't in the Super Bowl, New England is in the Super Bowl.

Volkswagen may 'carve out' Lamborghini to list on the stock exchange

FRANKFURT — Volkswagen is drawing up plans to set up Lamborghini as a more independent unit, and is discussing long-term supply deals that could make it easier to list it on the stock exchange, two sources familiar with the matter told Reuters. "Volkswagen is in the process of carving out Lamborghini, and to organize future supply and technology transfer deals," one of the sources familiar with the matter told Reuters. The Italian sportscar brand, which is currently a division of Audi, could be partially listed, with Volkswagen retaining a controlling stake, the first person familiar with the talks said. There is no formal decision to divest Lamborghini, a second source said, adding that the timetable of any deal remained unclear. "This is a first step which gives VW the option to list the unit further down the line," the second source told Reuters. A third source familiar with the discussions said the future of Bugatti, Lamborghini and Ducati was discussed during a supervisory board meeting last Friday. The possibilities for how to electrify the Lamborghini and Bugatti brands through partnerships and investors was discussed, the third source said. Bankers and potential cornerstone investors in an IPO have been approached by the carmaker, the sources said. Volkswagen declined to comment. Volkswagen Group's Chief Executive Herbert Diess on Wednesday said the carmaker will announce "important steps" about the company's future before the close of the year. Volkswagen is reviewing what role its high-performance brands Lamborghini, Bugatti and Ducati will play within the multi-brand carmaker as part of broader quest for more economies of scale, senior executives told Reuters. A global clampdown on combustion-engined vehicles has forced carmakers to accelerate development of low-emission technology for mainstream models, leaving Volkswagen managers struggling to find resources to electrify low volume sportscar models. Related Video:

Audi A5 and S5 Sportbacks look slinky for the Paris Motor Show

Following closely on the heels of the updated Audi A5 and S5 refresh, the German automaker introduced the 2017 Audi A5 and S5 Sportback. The vehicles are set for an official debut at the Paris Motor Show next month and share many of the same exterior touches as the regular coupes. Audi's sportback models are not sold in the US. A spokesman from Audi told Autoblog that the automaker is still deciding whether to bring the vehicles to the US. The A5 and S5 Sportback are aimed at drivers that want the same feel as the coupe with the added functionality of a hatchback – think wagon meets sedan. Besides the extra set of doors, there's very little that differentiates the sportback models from the coupes. The new models are built upon Volkswagen's MLB platform, which makes the car roughly 190 pounds lighter than the outgoing model. European customers will be able to choose between two TFSI and three TDI engines for the A5 Sportback. The engines range from a 2.0-liter inline-four that makes 190 horsepower to a 3.0-liter turbocharged diesel V6 putting out 286 hp. The engines can be paired to a six-speed manual transmission, seven-speed S tronic dual-clutch gearbox or an eight-speed tiptronic unit. Front-wheel drive is standard, with all-wheel drive as an available option on two variants. AWD comes standard when opting for the more powerful engines. The vehicles will also feature Audi's new Quattro Ultra all-wheel-drive system that can disconnect the rear wheels to be more fuel efficient. The S5 Sportback is the one enthusiasts will enjoy as it packs a turbocharged 3.0-liter V6 that's good for 354 hp and 369 pound-feet of torque. Audi claims the S5 Sportback, even with the addition of its new doors, will be able to get to 62 mph in 4.7 seconds, which is the same time as its two-door counterpart. In addition to the diesel and gasoline-powered vehicles, the A5 Sportback g-tron will be offered for drivers looking for flexible fuel choices. The g-tron model is powered by a 170-horsepower, 2.0-liter turbocharged-inline-four that can run on Audi e-gas, natural gas or regular gasoline. The exterior design is nearly identical to that of the coupes with Audi's new single frame grille and muscular front end. The rear incorporates a fastback-like design, similar to the one found on the A7, which helps soften the vehicle out – all sport in the front and luxury in the rear.