Audi A8 on 2040-cars

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Audi to keep hiring workers despite VW diesel scandal

Even while Volkswagen contemplates delaying or canceling projects to pay for costs related to the massive diesel emissions scandal, its stablemate Audi is hiring, according to Reuters. Audi certainly isn't immune to the diesel scandal, with around 2.1 million affected vehicles worldwide including 13,000-14,000 in the US, but the scandal so far isn't affecting staffing levels. "We are sticking with plans for strategic growth and are continuing to hire new employees as planned," Audi board member for human resources Thomas Sigi said in a German newspaper, according to Reuters. Sigi even suggested paying a "respectable" bonus to workers next year. Audi has some big projects on the horizon, too. Among them, the company intends to launch a production version of the E-Tron Quattro Concept in 2018, and for performance fans a new TT RS appears to be on the way. The new A4 should be a big contributor to global volume when its worldwide rollout is complete. Rather than allowing the diesel scandal to hurt all of its divisions, the VW Group instead wants to concentrate the fallout (and costs) on the VW brand, according to Reuters. Those expenses could be huge. Volkswagen is budgeting around $7.3 billion just to repair the 11 million emissions-cheating vehicles. Worldwide, maximum estimates put the whole mess at $87 billion. Related Video:

Audi investing $30.3 billion through 2018 for product expansion

How does Audi plan to reach two million units in annual sales and pay for the 11 new models it's adding to its lineup - an expansion that may include models named SQ2, Q9 and F-Tron? By increasing its investment to 22 billion euros ($30.3 billion US) between now and 2018. That figure represents an increase of about 500 million euros over the previously planned outlay, according to a report by Automotive News, and that could be due to Audi wishing to goad the momentum that pushed it to 1.5 million annual sales two years ahead of schedule.
It's also about staving off the challenges from BMW and Mercedes-Benz. Now that BMW has been able to turn some of its attention away from its "i" series of Megacity cars, it will reportedly spend more than planned in 2014 as it continues the rollout of ten all-new vehicles and 15 new-generation vehicles through the end of next year. Mercedes, having been dropped to third in the sales race, is preparing to add 13 new cars over the next six years.
Audi's money is going into technology, into product like the next-generation TT and the Q1 and production expansions and upgrades all over the world. The expenditure represents just under a fourth of Volkswagen's 84.2 billion-euro ($115.7 US) outlay devoted to taking the number-one global automaker title away from General Motors and Toyota by 2018.

2017 Audi A5 First Drive

It might not look it, but behind the 2017 Audi A5's evolutionary styling update there's a new platform and a host of mechanical and technological upgrades that make it the most advanced offering in its class. We got to sample the new A5 on the windy roads outside of Porto, Portugal, which gave us an in-depth look at the car underneath the unremarkable exterior. The A5 may no longer be the haute couture choice in this segment Í­– that title goes to the Mercedes-Benz C-Class Coupe – but there isn't a bad line on the new car, and it's more creased and toned than before. Given the bulging hood and chunky C-pillar, we'd say its gym membership is paying off. This might look more like a mid-cycle update, but what's underneath is new: a scalable architecture known internally at VW Group as MLB Evo, an optional seven-speed dual-clutch gearbox, and the third-generation EA888 2.0-liter, four-cylinder turbocharged gasoline engine. This engine debuted in the A6 and is rated at 252 horsepower and 273 pound-feet of torque. That's a healthy 32 hp and 15 lb-ft more than the 2016 A5's 2.0-liter offered, and it showed on our spirited drive through Portugal's grape-growing region. A handful of A5s will leave the factory with six-speed manuals, but most buyers will find a new seven-speed dual-clutch transmission in place of last year's eight-speed conventional automatic. Audi worked hard to improve initial throttle response to eliminate the clunkiness endemic to torque-converter-free transmissions. In urban slogging, the gearbox does a very convincing impression of a traditional automatic. In sport mode, the transmission livens up and delivers the rapid-fire shifts we expect from this type of gearbox. We did not have the opportunity to sample the stick. Our test car had Audi's Euro-spec version of this engine, which utilizes both direct and port fuel injection. American models will forgo the latter. Brisk acceleration is matched by a subtle growl piped in from under the hood at higher rpm – about the only noise you'll hear. The A5 is astonishingly quiet. In fact, it was that quietness that encouraged us to leave the coupe in the Drive Select's comfort setting for much of our drive. Drive Select tweaks the car's steering, throttle response, and, on cars so equipped, the optional adaptive suspension. Truth be told, Comfort rides a little too plush and Dynamic a little too firm.