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2015 Audi Q3 is ready to woo America's young and upwardly mobile

You can hardly blame Audi for its decision to finally bring its Q3 compact crossover to America, even though it's been on sale in other global markets since 2012. CUVs of all stripes are red hot, and the number of players in the US entry-level premium segment is mushrooming. Rapidly growing Audi simply can't afford to be left out of the discussion in favor of vehicles like the BMW X1, Land Rover Range Rover Evoque, and even small near-luxury entries like the Buick Encore, if only because capturing these customers could result in subsequent sales of more profitable models down the road.
Audi evidently intends to attract these new, younger customers by spoiling them in decidedly unGermanic fashion: by offering lots of standard equipment. Peruse the spec sheet on base models from rivals and you'll see things like manually adjusted faux leather seats, conventional projector headlamps, and little in the way of frills. By comparison, the 2015 Q3 comes with an embarrassment of standard features, including heated and power-articulated leather seats, panoramic moonroof, Xenon headlamps with LED accents and keyless start.
First impressions of the four-cylinder, 200-horsepower Q3 revealed here at the Detroit Auto Show are very positive, with a rakish (if overly familiar) shape and a fair amount of utility with up to 48.2 cubic feet of storage with the rear seats folded. If Audi can price the Q3 similarly to the entry-level BMW X1 sDrive28i ($31,825 delivered) when it arrives this fall, we think it'll sell like hotcakes - just like its Q5 big brother.

Audi sets diesel records on road and track

Ever the proponent of diesel propulsion, Audi has claimed two very different kinds of records in Europe with its finest oil-burners. The more exciting of the two was achieved recently at the Sachsenring, where the Audi RS5 TDI Competition Concept posted the fastest diesel-powered lap time ever recorded on the track. As you may recall, Audi revealed the RS5 TDI Concept last year, swapping the gasoline-burning 4.2-liter V8 in the production RS5 coupe for a 3.0-liter V6 diesel with two turbochargers and an electric supercharger. The result was 385 horsepower and 553 pound-feet of torque, but Audi's been working on the prototype over the course of the past year. In the new Competition version, output is up to 435 hp and 590 lb-ft, and despite the inherently heavier diesel engine, it actually weighs 531 pounds less than the production model. That helped the RS5 TDI Competition lap the circuit in 1:35.35, besting the previous diesel lap record by 1.87 seconds, and adding to the Hockenheim record it took previously. Around the same time, another team set out from Maastricht in the Netherlands in an Audi A6 TDI Ultra and drove it for 28 hours straight, hitting 14 countries and logging 1,158.9 miles on a single tank of diesel. The achievement, certified by Guinness World Records, was completed in a showroom-stock vehicle, with automotive journalist Andrew Frankel and racing driver Rebecca Jackson splitting driving duties. They achieved an average of 75.9 miles per gallon – much better than the advertised rating of 67 mpg – as they cruised through from Holland to Hungary, passing along the way through Belgium, Luxembourg, France, Switzerland, Lichtenstein, Austria, Germany, Italy, Slovenia, Croatia, Bosnia, and Serbia. Record: Audi RS 5 TDI competition concept drives to record time on the Sachsenring track - Audi sets new lap record for cars with diesel engines - Superior technology platform with 435 hp and 800 Nm (590.0 lb-ft) - Electric compressor: overcomes turbo lag, enhances sprint performance Audi has set a new record time on the Sachsenring for cars with a diesel engine. The Audi RS 5 TDI competition concept rounded the 3.6 km (2.2 mi) race course in a time of 1 minute 35.35 seconds. The technology platform draws its power from a 3.0-liter V6 biturbo TDI with 320 kW (435 hp) of power and 800 Nm (590.0 lb-ft) of torque. The highlight is an electrically driven compressor.

Audi kicks off A3 celebrity-fest marketing campaign with Dues

Audi is desperate to appeal to young people with its new 2015 A3 sedan. It's planning launch parties around the country to present the new model to these younger buyers, and its latest tactic is a series of videos starring celebrities the company considers trailblazers to further captivate youthful buyers.
The advertising campaign starts with a spot titled Dues starring comedian Ricky Gervais, chef David Chang, photo journalist Lynsey Addario, comedian Kristen Schaal, boxer Claressa Shields, artist collective Cyrcle, and church choir Voices of Destiny. It's being followed up with seven, minute-long online documentaries called Uncompromised Portraits about the folks featured in the new ad. Audi believes that they are all trailblazers who have forged their own way, and it's all supposed to fit with the A3's slogan of "Stay Uncompromised."
Dues will play during the NCAA March Madness tournament. Audi is also running two, 30-second commercials during the games to highlight the sedan's technology and two, 15-second ads to promote its Quattro all-wheel-drive system.