2012 Audi A8l 4.2l Quattro Nightvision Leds Premium Cold & Driver Assistance Pkg on 2040-cars

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Audi revisits Ahab on desert island paradise in new ad

Well, call us Ishmael. Long ago (okay, about eight months), Audi debuted an ad during the NFL playoffs called "Ahab." It showed a salty tow truck driver and his years of catches. During that time, one particular car eluded and haunted him - a white Audi A6, whose Quattro all-wheel-drive system had no issues with the inclement conditions.
Now, there's a sequel that has Ahab, not dead and not missing any legs, on a tropical island. What he doesn't realize, though, is that the white whale (which, Audi, if you're going to associate an animal with a luxury sedan, a whale isn't the best choice) has followed him. Take a look at chuckle-worthy spot below, and then click over and see the spot that started it all from back in January.

Audi kicks off ad campaign tonight with stirring new spot

Following last week's entertaining and wildly popular Spock vs. Spock video, Audi has come back with a bevy of videos for its new advertising campaign that will begin airing tonight in primetime and on cable.
There are five ads altogether, but the longest one, a 60-second spot titled It Couldn't Be Done, is our favorite by far. Set to a reading of the poem of the same name by Edgar Albert Guest, the commercial chronicles the history of Auto Union Deutschland Ingolstadt from the days of its founder, August Horch, through its many decades of innovation, competition and creativity. Indeed, watching the commercial gave us chills similar to when we first heard the Ram brand's Farmer commercial that aired during this year's Super Bowl.
The other four commercials are shorter 15-second spots that focus on such familiar themes as the company's Quattro all-wheel-drive system, the safety of its vehicles, their style and the company's advances in LED lighting. While less impactful than the longer ad, we think they effectively sound the drum beat of Audi's preferred tag line: Truth in Engineering. Scroll down to watch all five new ads, starting with the 60-second It Couldn't Be Done.

Audi, McLaren to bring winning cars back to Le Mans

Now gearing up for its 83rd running, the 24 Hours of Le Mans is as much about history as it is about racing forward. So this year, two key outfits in the event's history are celebrating by bringing back the cars with which they dominated in years past. Audi has been a force to be reckoned with and the team to beat at Le Mans in the modern era. It still may not have topped its sister brand and chief rival Porsche's record 16 wins, but Audi's 13 have all come in the past fifteen years since the turn of the millennium. That's one heck of a winning streak, which the German outfit will highlight by bringing every single one of its winning prototypes back to La Sarthe this year. From the R8 that kicked it all off in 2000 through the diesel R10 TDI to the R18 E-Tron Quattro that won last year. Ingolstadt won't be alone in racing down memory lane. McLaren announced it will be bringing back all five F1 GTRs that dominated the race in 1995. The quintet that finished first, third, fourth and thirteenth overall will lead a parade lap around the French circuit, joined by the new P1 GTR that will be making its dynamic debut as well as the customer examples of the special edition 650S Le Mans. What's more, winning drivers from '95 – Yannick Dalmas, Masanori Sekiya and JJ Lehto – will be on hand to participate in the parade lap as well, further highlighting the occasion. Related Video: UNITED FOR THE FIRST TIME: AUDI'S 13 LE MANS WINNERS - Efficiency technologies since 2001 in the Audi R8 - Pioneering achievements with the TDI diesel engine - R18 e-tron quattro with hybrid technology unbeaten at Le Mans Ingolstadt, May 15, 2015 – 29 days to go until the Le Mans 24 Hours: Audi is intensively preparing to battle for its 14th victory in the world's toughest endurance race. Since 2000, the brand has won the race 13 times. This year, Audi has assembled all of its Le Mans winning models for a group photo for the first time. Every single one of them represents 'Vorsprung durch Technik.' The string of victories began with the Audi R8 in 2000. "Following a year of learning and gathering experience at Le Mans, we started the 2000 season with a completely new design," says Head of Audi Motorsport Dr. Wolfgang Ullrich.