2011 Audi A8 L 4.2, Ibis White/nougat Brown on 2040-cars

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Audi releases quartet of A3 commercials, likely headed for Super Bowl

With the announcement from Audi that it's new A3 would be the star of this year's Super Bowl advertising efforts still relatively fresh, it comes as a bit of a shock that what may be game-bound ads for the new small car are already starting to show up.
A3forums found four ads for the new A3, all of which are currently unlisted on YouTube, that play on the idea of young drivers saving themselves for the right luxury car. The spots are amusing, although we'll admit that we've seen better from Audi. Each spot plays like a clip from a documentary, with owners of cars from BMW, Mercedes-Benz and Lexus talking about their regrets when it came to buying a luxury car, rather than waiting for the A3.
We've got all four videos below, so take a look now, as we're betting they'll be pulled before too long.

2016 Audi TT Second Drive [w/video]

The original Audi TT is a modern style icon. But having a one-time design hit isn't a recipe for longevity. In order to succeed, you have to bolster style with substance. Thankfully, that's exactly what Audi did with its third-generation TT. Now more than ever, the TT is a proper sports car, and it debuts with a host of new technology. The car still looks good, but it's no longer a one-off masterpiece. Instead, it takes many of the original TT's elements and incorporates new bits of modern detailing. The shape is all TT – the roofline, the wheel arches – even smaller details like the fuel filler cap and exhaust outlets moved closer to the center of the vehicle pay homage to the original car's design. But the new car's face is more angular, more robotic. Park the new R8 next to this TT and the family resemblance is clear. "It's fair to say that the new car hasn't been comprehensively reconceived; it's been comprehensively re-detailed," says associate editor Jonathon Ramsey, who first drove a Euro-spec TT back in September. It's a good move, a way to "keep the icon alive," according to Audi AG exterior designer Dany Garand. But the better news is that the rest of the car is more than just a comprehensively re-detailed machine. Launch a TT coupe from a stop and you'll hit 60 miles per hour in 5.3 seconds. The TT rides on the same modular MQB architecture as the Volkswagen Golf. The whole package is the same length as before, but the wheelbase is stretched by 1.5 inches. At 3,186 pounds, the TT is only 11 pounds heavier than its predecessor, but thanks to new body components, it's 25-percent stiffer than the second generation. We sampled the base TT on the roads of northwest Oregon – that means there's a 2.0-liter turbocharged inline-four good for 220 horsepower and 258 pound-feet of torque. It's the same output as a GTI with the Performance Package in a two-door coupe that's 155 pounds heavier. But stay with us – the magic of Quattro all-wheel drive seriously comes into play here. Launch a TT coupe from a stop and you'll hit 60 miles per hour in 5.3 seconds. Even the TT Roadster is a firecracker, able to do that same 0-60 run in 5.6 seconds. That 220-hp, front-wheel-drive GTI, by comparison, hits 60 in about six seconds flat. We didn't get to drive the TTS, but based on numbers alone, it ought to be a real honey. The S uses the more powerful version of the 2.0T engine from the Golf R, with 292 hp and 280 lb-ft of torque. Zero-60: 4.6 seconds.

Audi billboard tracks pedestrians like prison escapees

Audi's adaptive Matrix LED headlights can actively dim and direct light around the road to make driving safer at night. Unfortunately, the tech runs afoul of Department of Transportation rules, so it isn't currently available in the United States. For an idea of what you're missing, a marketing stunt for the new A4 in Belgium is illuminating the night and making pedestrians in the intersection more visible, and safer. The only problem is, it also makes them look like fugitives making an escape. From a giant billboard near the Brussels Central Station, the LEDs from a massive Audi A4 can light up whole intersection. Whenever a pedestrian or cyclist enters the area at night, they are tracked the whole way in a radiant pillar of blue luminescence. Based on this clip, the lights look bright enough to temporarily blind some passersby. Despite the unintended consequences, the stunt is still a very visible demonstration of Audi's headlight technology. Related Video: The video meant to be presented here is no longer available. Sorry for the inconvenience.