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2016 Audi A6 to start at $46,200*, A7 begins at $68,300*

Audi has announced pricing on the new A6 sedan and A7 four-door coupe, with the former starting at $46,200 for a 2.0-liter, turbocharged four-cylinder and front-wheel drive. Of course, things can and do climb rapidly from there. Adding Quattro all-wheel drive to the four-cylinder model bumps the price up $2,200, while moving from the base Premium to the mid-level Premium Plus trim will add $3,700, regardless of the drivetrain. Speaking of that Premium trim, it's only available on the 2.0-liter A6. Every other variant starts with the Premium Plus. At that point, the cheapest six-cylinder you can get is the $57,400 model, while the diesel-powered A6 TDI starts at $59,500. Moving up to the top-end Prestige trim bolsters the price by $4,200, for both engines. If you fancy the sleeker lines of the A7, the entry-level 3.0-liter Premium Plus can be had for $68,300, while the TDI runs $70,400. While the starting price is higher than the A6, adding the Prestige trim is more reasonable, with both engines demanding $2,650 for the top-tier equipment level. And of course, we can't get away without mentioning Audi's high-performance models. A base S6 Premium Plus begins at $70,900, while the Prestige is $75,300. The S7 and RS7, both of which are limited to the Prestige trim level, start at $82,900 and $108,900, respectively. None of the above prices include the standard $925 destination charge. Scroll on down for the official press release on the pricing changes for the new Audi A6 and A7. Related Video: Audi announces pricing for the new 2016 A6 and A7 model lines April 17, 2015 | Herndon, Virginia Award-winning vehicles get more dynamic designs, improved technology and greater power and efficiency New 2.0 Liter TFSI engine – the most powerful engine in its class, with greater performance and efficiency Standard next generation of MMI® with Audi connect® and rapid 4G LTE connectivity Audi today announced pricing for the 2016 A6 and A7 model lines. With new engines and updated design, all Audi A6 and A7 models now offer more power, greater fuel efficiency and class-leading technology for two of the Audi brand's top-selling vehicles. The 2016 A6 and A7 sedans boast more athletic design as well as new headlights and driver assistance systems. New infotainment systems provide even higher levels of interior luxury and refinement.

Audi RS Q3 Performance pours sugar on the forbidden fruit

Don't let anybody tell you that Europeans don't like powerful SUVs any less than Americans do. They just like theirs a bit smaller. Case in point: the new Audi RS Q3 Performance. The latest in the ne plus ultra from Quattro GmbH joins the RS6 Avant Performance and RS7 Sportback Performance in dialing up the power even further. So while the 2.5-liter turbocharged inline-five carries over from the existing RS Q3, its output swells to 367 horsepower (27 more than before) and 343 pound-feet of torque. As a result, this tall take on the hot hatch blasts to 62 in just 4.4 seconds before topping out on the open Autobahn at nearly 168 miles per hour. Along with the power boost, the RS Q3 Performance benefits from a retuned seven-speed dual-clutch transmission, which works in tandem with the hydraulically actuated, electronically controlled all-wheel-drive system to get the power down to the road. The suspension is lowered, with available adaptive dampers fitted to 20-inch alloys. There are subtle details inside and out to distinguish it from "lesser" RS Q3 models. Unfortunately while Audi does offer the Q3 in base form here in America, it doesn't offer the RS variant altogether, let alone this new enhanced version. In fact the RS7 is the only model in the line we get here, so we'll just add this one to our growing list of forbidden fruit that we'd like to taste. Our compatriots in Germany, however, can pick one up right away for 61,000 euros, before it even makes its debut at the Geneva Motor Show next month. Related Video: 02/04/16 | Ingolstadt Pure power: the Audi RS Q3 performance - New top model with more power and exclusive equipment - Award-winning five-cylinder with 270 kW (367 hp) - Now accepting orders for the Audi RS Q3 performance Audi ignites the next stage of performance in the compact, high-performance SUV segment: The Audi RS Q3 performance* impresses with an output of 270 kW (367 hp) and 465 Nm (343.0 lb ft) of torque. This incredible power catapults the new top-of-the-line model from 0 to 100 km/h (62.1 mph) in just 4.4 seconds. Standard top speed is 270 km/h (167.8 mph). The premium brand is honing its sporty profile with new RS performance models. The "performance" in the name stands for both a significant power boost and exclusive equipment that clearly elevates the respective model above the rest of the portfolio. This also applies to the new RS Q3 performance, whose pulse is driven by the legendary Audi five-cylinder engine.

Automakers need to stop stalking celebrities

Since the invention of the automobile, cars and stars have gone together like paparazzi and the Kardashians. During this season of starlet-adorned award ceremonies, from the Golden Globes through to the Oscars, you will find a lot of car companies all vying to loan out their vehicles to any celebrity with a recognizable face who happens to be heading to a red-carpet award ceremony. There is, however, none so coordinated, consistent and aggressively playing the Fame Game as our friends at Audi. Since the invention of the automobile, cars and stars have gone together like paparazzi and the Kardashians, so by association getting a celeb behind the wheel of your car brand gives it an instant image boost that must make the car more attractive to buyers. Celebrity tales equals dealership sales. That's the logic, anyway. But surely the millions of dollars spent giving free cars to rich stars is a waste of precious and increasingly smaller marketing budgets. It's time to make the car the star, not the other way around. Lets be clear, we are not talking about the very obvious dropping of famous faces into big budget ads. That has its place in the marketing toolbox, but in a very media savvy world it's clear most of us get that play-for-pay concept. Today, the use of just a famous name in an ad yields very little influence on whether you or I will buy that car. No, this awards-ceremony loaner deal is a subtler, but higher risk, idea that if you see a "star" with "their" car in "real life" then surely that adds to the car's appeal. We, the audience, are expected to start salivating like Pavlovian puppies in our desire to have same car in our own, less red-carpeted driveway. Geoff Day has been called the "Pied Piper" of the auto industry, leading auto journalists on wild rides around the globe in his position as former director of communications for Mercedes-Benz USA. Before that, he worked at DaimlerChrysler UK on its PR efforts, and rubbed elbows with the Queen of England in his role at the Buckingham Palace Press Office. His phone is filled with the numbers of the great, the good and the bad. His head is filled with dirty little secrets hiding in many corners of the auto industry. There is no doubt that the publicity that comes with a well placed story, picture or feature can help raise awareness of a product – Oprah proved that with her "Favorite things" – especially if you are launching a line of wrinkle cream or juice bars.