2011 - Audi A8 on 2040-cars

Auto blog

The real reason Audi races

The world has watched Audi have its way with endurance racing since 1998. What started as an intriguing race winner in 2000 that could be rebuilt so quickly that the ACO oversight organization changed the rules to slow Audi mechanics down, slowly morphed into a unique assassin, employing novel engineering methods to achieve series domination with its R18 E-Tron Quattro. Until recently. It's strange, then, that for all these years we didn't fully comprehend Audi's stated approach to motorsport. And so we sat down with Dr. Wolfgang Ulrich, head of Audi Motorsport, and Chris Reinke, head of Le Mans Prototype development while in Austin, TX, for the Lone Star Le Mans and World Endurance Championship race for answers. BMW, Corvette, Porsche, and Ferrari have healthy reputations, lucrative option sheets, and supported a robust trade in special editions by winning races. They have standalone racing divisions and they transfer the entire sheen of their racing endeavors to their road cars, a healthy part of what their customers buy into. Even though we know they improve their road cars with lessons learned racing, the belief is that they race because that's just what they do; those brand names mean racing. "Not one single euro is spent on a separate motorsports program." Yet Reinke said that for Audi, "Not one single euro is spent on a separate motorsports program. We [Audi Motorsport] are part of the Technical Department [of the road car company]. We are a pre-development lab for road-relevant technology." As in, Audi isn't racing out of core philosophy, it's racing only to improve its road cars. That helps explain why Audi's entire road car lineup doesn't bask in the same racing aura as those other brands even though Audi has been racing since it was called Horch. It's not a racing brand, it's a technology brand. Said Ulrich, "Instead of components, look at technologies – not lights, but lighting technologies, not engines, but engine technologies, like injection pressure technology is the same from the race car to the road car." That's nowhere near as exciting as, "Win on Sunday, sell on Monday," but it is arguably much more practical. Quattro is the most obvious example of racing tech for the street. For a less obvious one, Reinke said, "Audi Motorsport developed codes for computational fluid dynamics, and then we'd run the calculations on the Technical Department computers at night.

Audi spotted running R8 E-Tron at the 'Ring

An electric version of the original Audi R8 may never have come to fruition – at least not in a form you could actually buy. But with the introduction of the all-new, second-generation model, Audi is getting serious about the prospect of producing the R8 E-Tron. And if you don't believe it, just look at these latest spy shots. Spotted testing at no less punishing a location than the Nurburgring is the upcoming new 2016 Audi R8 E-Tron. It looks just like the one we saw in Geneva earlier this year, painted in that same shade of electric blue, which we think suits the car rather well. It even has that orange strip of lighting around the side intakes, which drives the point of its electrification home in a rather stylish way, too. This prototype is wearing different wheels, and looks like it has some testing equipment mounted inside. Otherwise, this is pretty much what we can expect to see when Audi begins selling its electric supercar. We're sure there are more than a few eagerly awaiting customers who want to get their hands on an EV different from the Teslas or Nissan Leafs every other tree-hugger in the neighborhood has plugged in to their garages. To that end, expect the order books to open sometime later this year or maybe early into the next. Then the dream of an electric coupe with 456 horsepower and 679 pound-feet of torque, good for a 0-60 time in the three-second range and capable of tackling the Nordschleife, will finally become a reality. In the meantime, you can check out a piece of the action in the image gallery above. Related Video: Featured Gallery 2016 Audi R8 E-Tron: Spy Shots View 9 Photos Image Credit: CarPix Green Spy Photos Audi Coupe Electric Performance

First impressions of Audi's next TT interior and Virtual Cockpit [w/video]

Not content to pummel CES show goers with laser lights and self-piloting vehicles, Audi has also pulled the wraps (well, some of the wraps) off the interior of its upcoming next-gen TT. While the car itself wasn't on hand for us to check out, Audi did mock up the cockpit, complete with its all-new Virtual Cockpit central display and the latest iteration of the company's Multi Media Interface (MMI).
Virtual Display is Audi's new brand name for a completely digital reinterpretation of the instrument binnacle, by way of a 12.3-inch TFT screen. Audi tells us that there are two operable modes for Virtual Display: in the standard mode, an average-sized tachometer and speedometer flank a smaller infotainment portion in the center. Infotainment mode, meanwhile, shrinks the gauges to discreet circles and allows the navigation map, audio controls, or whichever system is being operated by the driver, to fill the remaining screen real estate.
This design, says Audi, allowed engineers to slim down the size of the center console as a whole, without reducing function for the driver. We can say that it looks very impressive as a demonstrator, but we will need some time with it in a moving vehicle before we're convinced it isn't slightly more distracting that a traditional setup.