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Audi looking for Tesla-style, non-traditional way to sell EVs

As part of Audi's notable EV emphasis at the Los Angeles Auto Show last week, there was a bit of a secondary discussion on just how the automaker might get to the point where 25 percent of all of its sales would be electric vehicles. After all, no major automaker has figured out how to crack into the double-digit percentage of plug-in vehicle sales. The problem might be, as The New York Times noted recently, that traditional dealerships just don't know how to sell EVs. While no one at Audi was saying that the automaker is going to open up its own EV stores, like Tesla has, but two Audi of America executives were certainly warm to a different style of how an automaker can encourage EV sales. Filip Brabec, AoA's director of product management, said that Audi is at least considering making changes, including some sort of different dealership experience and perhaps a new kind of test drive. "The traditional automotive approach is not necessarily working," Brabec said. "A lot of it has to do with the complexity of the product and the complexity of the offer and it's difficult, I think, to bring that into a classical dealership and sort of treat is as another car and off we go. I think there needs to be some differences in how we go in the future." AoA president Scott Keogh said that Tesla has shown the rest of the industry how to make selling EVs a complete experience. It's not just about the car, he acknowledged. "I think we have to give Tesla credit where it's deserved," he said. "I think the charging network, at least from a public relations point of view, is quite strong and that's definitely added to the message." So many automakers want to have that, "Tesla fighter," as we've heard over and over recently, but Keogh hinted that Audi could do a better job than Tesla is doing today. "I think they've done a good job of looking at the full package. I think we have some resources and the network and everything else that we can put a fuller package together." The most important part is getting people into the cars, Brabec said. "I think exposing consumers to EVs, letting them experience EVs is another big aspect, and probably different than we have today, because test driving a car today is a very conventional thing. It's probably not going to be as conventional with EVs, particularly if you've never been in one before." We can't wait.

VW Group recalls 27k Touaregs, Audis and Porsches for fuel leak

The Volkswagen Group is one of the most expansive in the entire industry, and shares parts across more product lines than we could wrap our heads around. So when the German megalith finds a fault in one of its components, it has the capacity to spread like wildfire. The latest set of recall notices from the National Highway Traffic Safety Administration covers vehicles from the Volkswagen, Audi and Porsche divisions. The problem revolves around the fuel injection system, which could potentially leak and cause a fire. The recall affects – deep breath now – the 2012 VW Touareg Hybrid, the 2011-12 Porsche Cayenne S Hybrid and Panamera S Hybrid, 2011-12 Audi S4, S5 and Q7 and the 2012-13 Audi A7. All told, that amounts to 27,376 units, the owners of which can expect to hear from the manufacturer to have the fuel rails replaced, along with their corresponding seals (having nothing to do with marine mammals writing letters). RECALL Subject : Fuel Injection System Fuel Leak Report Receipt Date: JAN 20, 2015 NHTSA Campaign Number: 15V019000 Component(s): FUEL SYSTEM, GASOLINE Potential Number of Units Affected: 26,008 Manufacturer: Volkswagen Group of America, Inc. SUMMARY: Volkswagen Group of America, Inc. (Volkswagen) is recalling certain model year 2011-2012 Audi S4, S5, Q7, 2012 Audi A6, Volkswagen Touareg Hybrid, and 2012-2013 Audi A7 vehicles. In the affected vehicles the fuel injection system may experience a fuel leak. CONSEQUENCE: A fuel leak in the injection system in the presence of an ignition source, increases the risk of a fire. REMEDY: Volkswagen will notify owners, and dealers will replace the fuel rails and corresponding seals, free of charge. The recall is expected to begin March 10, 2015. Owners may contact Audi customer service at 1-800-822-2834 or Volkswagen customer service at 1-800-893-5298. Volkswagen's numbers for this recall are 24AP for Audi customers and 24BK for Volkswagen customers. NOTES: Owners may also contact the National Highway Traffic Safety Administration Vehicle Safety Hotline at 1-888-327-4236 (TTY 1-800-424-9153), or go to www.safercar.gov. ### RECALL Subject : Fuel Injection System may Leak Report Receipt Date: JAN 20, 2015 NHTSA Campaign Number: 15V016000 Component(s): ENGINE AND ENGINE COOLING Potential Number of Units Affected: 1,368 Manufacturer: Porsche Cars North America, Inc. SUMMARY: Porsche Cars North America, Inc.

Audi wants to keep you healthy while behind the wheel

Health tracking is all the rage. You can get smart watches and smart wristbands and all sorts of silly tech to give you intricate metrics about your wellbeing. Hell, my bathroom scale is connected and will automagically sync my latest weight, body fat, and heart rate readings to an app on my smartphone. Bathroom scales and wearables aside, Audi is hoping to bring this fitness-tracking tech to four wheels with its new Fit Driver system. No surprise, the new program was announced at the technophile's paradise that is the Consumer Electronics Show. Paired with a wearable, like an Apple Watch or FitBit, that would monitor heart rate and skin temperature, the car's sensors can track a driver's breathing and driving style. This data can be analyzed alongside weather and traffic information, effectively allowing the car to determine how stressed or tired a driver is. Systems within the vehicle would then be tweaked to "relax, vitalize, or even protect the driver." This can take the form of an automatic massage and adjustments to the cabin temperature, ambient lighting, and infotainment. So when you're about to go full road rage because there's a Camry doing ten under in the left lane, Sirius could flip on the easy listening of Watercolors to calm you down. Naturally, this technology is still in the early stages, and there's no word about when it could actually arrive in production vehicles. But as driverless systems evolve, Audi is aiming to develop such an advanced health suite that an autonomous vehicle could detect a medical emergency, pull over safely, and call for assistance. Here's to the future, folks. Check out the official release below. Audi Fit Driver Audi envisions a future in which drivers leave their cars more relaxed than when they entered them. The car, as a personal yet simultaneously connected space, is ideal for health and fitness monitoring. Under the motto "my Audi cares for me", Audi Fit Driver will become a supportive driving companio. The Audi Fit Driver project focuses on the well-being and health of the driver. A wearable (fitness wristband or smartwatch) monitors important vital parameters such as heart rate and skin temperature. Vehicle sensors supplement this data with information on driving style, breathing rate and relevant environmental data such as weather or traffic conditions. The current state of the driver, such as elevated stress or fatigue, is deduced from the collected data.