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Audi gets Q2 and Q4 badges in trademark swap with FCA

Audi has swapped trademarks with Fiat Chrysler Automobiles to snare the rights to the Q2 and Q4 badges for upcoming crossover SUVs. Audi CEO Rupert Stadler confirmed at the Detroit Motor Show that the automaker had finally persuaded FCA to release the two names that would let Audi lock up the Q1 to Q9 badges for its growing SUV family. Audi already plans to drop the Q2 name onto its MQB-based city crossover five-door this year, while the Q4 badge will slot onto the rump of a coupe-like version of the next Q3. It will also reserve the Q1 badge for a 2018 baby crossover, based around the architecture of the next A1 hatch. The A1 will share a lot of its engineering with Volkswagen's Polo-based soft-roader, dubbed T-Cross in concept form. The German company has also pounced on the naming rights for SQ versions of all of its Q-cars, along with F-Tron to cover the day when it pushes hydrogen fuel cell cars into production. Stadler insisted that no money had changed hands in order to pry the two badges off FCA, admitting that they had "each found something we needed." "We promised each other we wouldn't disclose what it cost, but it was not something they were willing to sell," Stadler said. "We tried to get it years ago and they said 'No, never,' but there is never 'never' in business. ... This year I went back to them with a proposal and we talked and there were some negotiations and then we agreed to it." Those negotiations are believed to have centered on a trademark swap with a Volkswagen Group name that FCA desperately (evidently) wants to use on a Fiat, Alfa Romeo, Chrysler, Dodge or Maserati. Asked if Audi had given FCA a trademark in return for Q2 and Q4, Stadler replied, "Something very much like that, yes." Audi has used Italian names on past concept cars that FCA could be interested in, such as the 2001 Avantissimo concept and the 2003 Nuvolari coupe. The latter was named after legendary pre-war racer Tazio, who won grands prix for both Alfa Romeo and Audi's forerunner, Auto Union. Both are unlikely trade chips, with laws in Europe preventing the trademarking of the names of actual people. There is always "quattro" (Italian for "four"), but after investing nearly four decades locking it in as an Audi all-wheel-drive name, it's just not anything like trade bait.

2023 Cadillac Lyriq vs Tesla Model Y, Audi E-Tron, Jaguar I-Pace | Specs compared

The 2023 Cadillac Lyriq is the latest electric luxury crossover to enter a quickly growing segment. It brings with it the company's trademark creased design language along with high-tech features and an impressive amount of range. The Cadillac also happens to have a price and specifications that put it square in the middle of a competitive group, so we had to line up the numbers to see how it compares. We've gathered up a selection of premium electric crossovers including the Tesla Model Y, Audi E-Tron and Jaguar I-Pace, all of which seem like the closest rivals for the Cadillac. We've assembled all the raw numbers in the chart below. We've also got some additional analysis below that. And now, onto the data. Power, range, efficiency Interestingly, the Cadillac is the least powerful of the bunch. This is a bit surprising considering that GM will have a 1,000-horsepower electric Hummer pickup coming out soon. But in the Lyriq, Cadillac only uses a single electric motor powering the rear wheels. While its 340 horsepower and 325 pound-feet of torque should be more than adequate, it falls short of all the dual-motor, all-wheel-drive competition. Because Tesla does not provide horsepower or torque numbers, we're not sure how much the base model makes. We assume it's close. The true power fiends will likely want the optionally available Model Y Performance, though. It also doesn't have publicized power numbers, but its 0-60 mph time of 3.5 seconds suggests its substantially more powerful than the other crossovers, here. Power is all well and good, but range is arguably more important for an electric car. The Tesla is on top, here. The base Long Range trim has an estimated range of 326 miles. The company doesn't specifically say how large the battery is for it or the Performance, which goes 303 miles. The Cadillac is close behind with a current estimate of more than 300 miles on its 100-kWh battery. Cadillac doesn't say whether that number is the gross amount or the usable amount. The Audi and Jaguar lag behind with less than 250 miles from their 95- and 90-kWh batteries, respectively. Audi is the only company that notes that the usable capacity is less than the total, which is a common strategy employed to extend the life of the battery and to maintain consistent ranges over time. 2020 Audi E-Tron View 13 Photos While not as broadly discussed as range, we also wanted to touch on efficiency.

Believing in evolution | 2018 Audi S4 and S5 Second Drive

Sales figures for cars in America have plummeted. In a robust overall market, where vehicle purchases have reached record-setting levels, car sales fell by an incredible 9 percent last year alone. SUVs and crossovers are drinking their milkshake, now accounting for nearly two in every three purchases, a profound shift from cars' majority dominance as recently as 2012. Audi's all-new A4 sedan was a bright spot in the brand's car portfolio in 2016, increasing by 16 percent, but A6 and A8 sales fell 18 and 17 percent respectively, and the A5 coupe's sales tanked by a shocking 35 percent. Mitsubishi sold more than three times as many Outlanders last year as Audi did A5s. Were you even aware that Mitsubishi still sold vehicles in America? This trend is expected to continue, perhaps even escalate. But Audi refuses to give up on sedans and coupes. Credit the Teutonic monomania that requires a tit-for-tat escalation and diversification into every existing and invented market segment in which its rivals from BMW and Mercedes compete or don't. (An eminently sales-resistant five-door hatchback, the A5 Sportback, joins Audi's US car lineup in a couple months.) Whatever the instigation, we appreciate it. Cars are an intrinsically more efficient, and more fun, way to move people and goods around compared to SUVs. And Audi's new S4 sedan and S5 coupe prove that we live in a golden age of cars, especially enthusiast cars. At first glance, you might not notice much of a difference between the outgoing cars and these all-new models. Part of this is because the design is extremely evolutionary – though when you start with a pair of models that so elegantly nailed their respective categories, it makes sense not to smash the mold. Closer examination will reveal additional facets, creases, and muscularity in the revised designs. It will also reveal greater differentiation between the related pair, especially around the headlamps, grille, and hood, all of which are meant to be more sporting and exclusive on the two-door, a play to fit with its more sporting and exclusive nature. You might place your faith in other more magical ideas, but we're believers in evolution. The interiors of the cars are similarly evolutionary, and also far more similar. This is not a bad thing. Audi continues to excel in cockpit innovation. We credit it with reinventing the dashboard with the amorphously shaped LCD-screened Virtual Cockpit.