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Audi Sport Quattro Concept makes video debut

Audi has stayed quiet about its Sport Quattro Concept since the 700-horsepower, tangerine rocket debuted at the 2013 Frankfurt Motor Show - a followup to Quattro Concept shown at the 2010 Paris Motor Show. Now, Audi has broken the plug-in hybrid out to give thanks to its Facebook fans, which now number over 100,000 strong (103,123 as of this writing).
As impressive as that number is, it does seem a bit strange that Audi USA's Facebook page has netted 7.3 million likes, 73 times what Audi's global page has received. Of course, we're not complaining about seeing the Sport Quattro Concept in action, and neither should you. Take a look below for the entire video.

Audi CEO says brand's EVs are almost as profitable as its other cars

After, oh, a hundred years or so of building vehicles primarily powered by internal combustion engines, automakers around the world have been and still are pumping billions of dollars into the development of electric vehicle technology. Everything from platforms and batteries to motors and the software to control it all requires untold hours of development, and that takes time and money. Fortunately, it's not going to take long for that massive investment to start paying off, at least according to Audi CEO Markus Duesmann, who told Reuters in an interview that "The point where we earn as much money with electric cars as with combustion engine cars is now, or ... next year, 2023. They are very even now, the prices." As a brand, Audi contributed more than a quarter of overall profit for the massive Volkswagen Group, which has such powerhouse brands as Volkswagen and Porsche among others. Under the Audi umbrella are Lamborghini, Bentley and Ducati, and it seems those high-end branches aren't going anywhere, at least for now. "These brands ... are very valuable very profitable brands, where we can even expand the synergy level in the future," Duesmann said in the interview. "There are no plans whatsoever to get rid of them." Despite the overall profitability of the brand, the ongoing global chip crisis is causing headaches. "We had a very strong first half in 2021. We do expect a much weaker second half," said Duesmann, who added, "We really have trouble." In fact, so serious is the trouble that the brand is forced into "a day-to-day troubleshooting process" to limit the chip-shortage damage. The good news for the automaker is that Audi has been able to boost its profit margin from 8% prior to the pandemic in 2019 to 10.7% in the first half of 2021. The bad news is that various chip shortages aren't expected to get a whole lot better over the rest of the year. Related video:

Audi waxes poetic about Le Mans

Audi did it again this year at Le Mans, but it wasn't arguably a harder job than it's been in the past few years. The Four Rings has put together a five-minute recap of the 24 hours in the wet and the dry at La Sarthe, showing a lot of the low points and the one high point that makes them all worth it.
Perhaps even better than the footage are the driver interviews. Audi has owned Le Mans for more than a decade, but none of the drivers take it for granted - team driver Marc Gene said, "I also think that Le Mans picks the winner... At some point, he just decides which car and which drivers are going to win that race."
You can check it out in the video below. And be sure to hang around for the tribute at the end.