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Audi CEO says brand's EVs are almost as profitable as its other cars

After, oh, a hundred years or so of building vehicles primarily powered by internal combustion engines, automakers around the world have been and still are pumping billions of dollars into the development of electric vehicle technology. Everything from platforms and batteries to motors and the software to control it all requires untold hours of development, and that takes time and money. Fortunately, it's not going to take long for that massive investment to start paying off, at least according to Audi CEO Markus Duesmann, who told Reuters in an interview that "The point where we earn as much money with electric cars as with combustion engine cars is now, or ... next year, 2023. They are very even now, the prices." As a brand, Audi contributed more than a quarter of overall profit for the massive Volkswagen Group, which has such powerhouse brands as Volkswagen and Porsche among others. Under the Audi umbrella are Lamborghini, Bentley and Ducati, and it seems those high-end branches aren't going anywhere, at least for now. "These brands ... are very valuable very profitable brands, where we can even expand the synergy level in the future," Duesmann said in the interview. "There are no plans whatsoever to get rid of them." Despite the overall profitability of the brand, the ongoing global chip crisis is causing headaches. "We had a very strong first half in 2021. We do expect a much weaker second half," said Duesmann, who added, "We really have trouble." In fact, so serious is the trouble that the brand is forced into "a day-to-day troubleshooting process" to limit the chip-shortage damage. The good news for the automaker is that Audi has been able to boost its profit margin from 8% prior to the pandemic in 2019 to 10.7% in the first half of 2021. The bad news is that various chip shortages aren't expected to get a whole lot better over the rest of the year. Related video:

2018 Audi A5 and S5 Sportbacks are coming to America

Fans of hatchbacks have cause for celebration, because Audi confirmed the 2018 A5 and S5 Sportback models are coming to the US. The five-door variant of the classy A5 coupe and convertible line will appear in America this spring. Pricing was not announced. While we will be getting the hatchback, we won't get every powertrain option offered in Europe. Those versions will be offered with an array of gas and diesel engines, and some will be available with a manual transmission. We'll only get two engines here, and they both come with automatics. The standard A5 Sportback will come with the same turbocharged four-cylinder as the A5 coupe and convertible and the A4 sedan. It makes 252 horsepower and 273 pound-feet of torque of torque and is paired with a seven-speed dual-clutch transmission. The S5 Sportback gets the same 354-horsepower turbocharged V6, which also makes 369 lb-ft of torque and sends power through a conventional 8-speed automatic. Both Sportback models are nearly as fast as their two-door siblings, reaching 60 mph in 5.7 and 4.5 seconds respectively. That's just a tenth of a second slower than either coupe. The Sportback also has one more difference compared with the European version. All American A5 Sportback models will come with Audi's Quattro all-wheel-drive. The Sportbacks feature similar interiors to their coupe and convertible brethren, along with the same infotainment options. This includes the available Virtual Cockpit LCD instrument panel and MMI system. Of course the biggest difference between the Sportback and the two-door models is space. Audi claims the Sportback has twice as much cargo room as the coupe. And the back seat will obviously be much more comfortable and usable. View 14 Photos You don't sacrifice too much in style, either. The A5 coupe's distinctive, Coke-bottle character line has made the transition to a longer profile gracefully, and it's complemented by the greenhouse inspired by the bigger A7 Sportback. So if you've always wanted an A5 for its looks, but felt you needed something more practical, you won't have to compromise with the Sportback. Related Video:

Audi A3 supplies tight, model stealing Honda, Toyota sales

It appears that there was a pent up demand for compact, front-wheel drive German luxury sedans that no one really knew about. Not only has the Mercedes CLA-Class been a success in the US with its Hungarian factory running three shifts to keep up, but the Audi A3 Sedan is doing quite well, too, after just three full months on the market.
Audi of America recently announced that the compact sedan shifted 2,452 vehicles in June and 7,735 units of the A3 since the beginning of the year. Not only are they selling; it's the people buying them that's important. According to Audi USA spokesperson John Schilling speaking to Autoblog, "A little over 25 percent of A3 buyers in April were 30 years or under." That's compared to about 18 percent for the A4, he said. Company executives also recently told Edmunds that many of those new customers are brand conquests turning in Honda or Toyota models. We gently mocked Audi when it held A3 Sedan launch parties aimed at hipsters that served craft beer and played indie music, but the marketing worked, apparently.
That said, if you're in the market for an A3, you might have not be able to get one immediately. According to Edmunds, some customers are on a waiting list for the compact luxury sedan. Although, Schilling said that's because Audi is still stocking dealers. "It's a little leaner than other models, but that's mainly because it's new and still ramping up," he said.