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Audi chooses A3 as its Super Bowl darling

With Super Bowl XLVIII less than two months away, we're sure to hear plenty of news about automakers and their various plans for in-game commercials. Audi has announced that it will return for its seventh year of Super Bowl advertising, but few details were provided about the spot other than the fact that it will focus on the all-new 2015 A3.
The 60-second ad will air during the third quarter of the game, and while Audi did not say how much it is spending on the spot, Ad Age says that a 30-second commercial will average around $4 million for next year's Big Game. Last year, Audi's choose-your-own-adventure "Prom" commercial was the second favorite video in our unofficial poll of readers, but the competition should heat up even more this year with General Motors returning to Super Bowl advertising after taking a year off and Jaguar preparing its first-ever Super Bowl ad to introduce the F-Type Coupe.

2016 Audi RS7 Performance is an LA beauty in blue

The whole point of the new 2016 Audi RS7 Performance is directly in its name, and the Four Rings now claims 605 horsepower from its 4.0-liter twin turbo V8. For those keeping track of big-brother bragging rights, Audi claims 560 hp from the standard RS7. Plus, the engine's torque can jump from 516 pound-feet to 553 lb-ft during the temporary overboost function. An eight-speed automatic gearbox still sends power to the front and rear through the Quattro all-wheel drive system. The results of all these upgrades are a sprint to 60 miles per hour in 3.6 seconds and a top speed of 190 mph. The RS7 Performance is about more than just power; Audi also fits carbon ceramic brakes and an RS Sport Suspension with Dynamic Ride Control. The exterior also sees some minor tweaks that include a restyled rear diffuser, new 21-inch wheels, black tailpipes, and a gloss black grille. RS sport seats come standard inside. The RS7 Performance arrives at Audi dealers in December and prices start at $129,925 (after $925 for destination). Get a good look at this very quick, fastback sedan in the gallery above. Related Video: Plus performance: the new Audi RS 6 Avant performance and RS 7 Sportback performance 4.0 TFSI now with 445 kW (605 hp) and up to 750 Nm (553.2 lb-ft) Like a supercar: from 0 to 100 km/h (62.1 mph) in 3.7 seconds New model designation hones brand's sporty profile Even more performance coupled with outstanding efficiency – that is what is behind the new "performance" model designation at Audi. The Audi RS 6 Avant performance* and Audi RS 7 Sportback performance* further hone the brand's sporty profile. Their 4.0 TFSI engine with 445 kW (605 hp) and up to 750 Nm (553.2 lb ft) of torque push acceleration (3.7 seconds) nearly to levels usually reserved for supercars. Fuel consumption remains unchanged at 9.6 and 9.5 liters per 100 kilometers (24.5 and 24.8 US mpg), respectively, corresponding to 223 and 221 g CO2 per km (358.9 and 355.7 g/mi). These are best-in-segment figures. The new Audi RS 6 Avant performance and the new Audi RS 7 Sportback performance offer more power output than ever before. The 4.0 TFSI now produces 445 kW (605 hp) and maximum torque of 700 Nm (516.3 lb-ft). A particular highlight of the engine is an overboost function allowing the driver to temporarily draw on up to 750 Nm (553.2 lb-ft).

Audi to lap Hockenheim in driverless RS7

An automaker like Audi will always have a number of different research and development projects going at the same time, and some of them might take on very different approaches. At one end, you'll have its racing programs, and at what you'd assume would be the other, self-driving prototypes. But Ingolstadt is preparing to bridge that gap by running an autonomous prototype at racing speed around the famed Hockenheimring.
Set to take place on Sunday, October 19, during the DTM season finale at Hockenheim, the driverless RS7 will motor at speeds up to 150 miles per hour, right up "to its physical limits with millimeter precision."
Audi anticipates that "the world's sportiest piloted driving car" will run a lap time of just over two minutes, at which the RS7 would stand not only to be the fastest driverless car ever to lap the circuit, but also potentially the fastest four-door - if it can beat the 2:02.71 lap time set by a BMW M3 sedan in 2007.