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Audi kicks off A3 celebrity-fest marketing campaign with Dues

Audi is desperate to appeal to young people with its new 2015 A3 sedan. It's planning launch parties around the country to present the new model to these younger buyers, and its latest tactic is a series of videos starring celebrities the company considers trailblazers to further captivate youthful buyers.
The advertising campaign starts with a spot titled Dues starring comedian Ricky Gervais, chef David Chang, photo journalist Lynsey Addario, comedian Kristen Schaal, boxer Claressa Shields, artist collective Cyrcle, and church choir Voices of Destiny. It's being followed up with seven, minute-long online documentaries called Uncompromised Portraits about the folks featured in the new ad. Audi believes that they are all trailblazers who have forged their own way, and it's all supposed to fit with the A3's slogan of "Stay Uncompromised."
Dues will play during the NCAA March Madness tournament. Audi is also running two, 30-second commercials during the games to highlight the sedan's technology and two, 15-second ads to promote its Quattro all-wheel-drive system.

Audi RS6 Avant vs. Vauxhall VXR8 Supercharged in wagon battle

The performance station wagon is the mature person's muscle car. As we get older, it's natural to add things like spouses, kids and dogs to our lives and each one necessitates a little more space. That doesn't mean we want to give up spirited driving though, and a quick five-door offers a great balance between needs and wants. In the latest video from Evo, we take a look at two, muscular European estates to see which is faster around a track.
Richard Meaden pits the Audi RS6 Avant and Vauxhall VXR8 Supercharged against each other; seeing that the cars go about utilizing their massive performance in very different ways. The RS6's all-wheel drive and luxury interior make it more of a scalpel around the track compared to the Vauxhall's rear-wheel drive hammer. Both offer the driver the chance to create some very smoky powerslides, though. Sadly, neither of these muscle wagons are available in North America, but scroll down to get a taste of them in the video.

Audi Traffic Light Assist helps you hit every green light

Before taking a ride in Audi's impressive Piloted Driving A7, we took a short spin up and down the Las Vegas strip to check out a smaller, but intriguing piece of Audi driver assistance technology called Traffic Light Assist that promises to help drivers make every green light.
Using both live and predictive data beamed into the vehicle's navigation unit via onboard wifi, TLA doesn't need a single camera to tell you when the light is going to change. Local data sources provide information about traffic light patters, and the in car system uses that data and the motion of the car to predict exactly how long it'll be until the green light goes red.
In practice, the system shows a traffic light icon in the central display (a head-up display would be a nice option), along with a countdown timer that reads the number of seconds before a light changes from red to green. Additionally, the system corrects (nearly instantly in our demo) for changing lanes and resultant changing signals; changing a straight-through traffic lane to a left-turn lane and signal, for instance.