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Honda China struggling with high-end Accord because Chinese covet German cars, too

It's not particularly unusual to see cheap cars in China, or those with designs stolen from foreign competitors, but increasingly the best-selling vehicles there would be very recognizable to just about any auto enthusiast. There appears to be one fact of life whether looking at car buyers in Sacramento, Stuttgart or Shanghai: People who can afford to buy premium cars often look first at the Germans.
Honda recently thought that it could challenge this perceived wisdom by including a premium Accord in the ninth-generation sedan's Chinese launch last year. The market-exclusive version was priced against the Audi A4. The venture failed, miserably.
According to Automotive News China, sales for the new Accord in China are down 37 percent through May of this year. Honda's overall sales are actually up by about 11 percent there on the strength of smaller, less profitable models. However, the company is still off its forecast 19-percent rise.

How should Volkswagen deal with its diesel problems?

The hounds of hell are bearing down on Volkswagen in the wake of allegations of cheating on diesel emissions testing. In just a single day, Volkswagen's stock has dropped 23 percent and the German government has announced that it is going to investigate a far larger number of vehicles over emissions violations. The American storm is quickly becoming a global one. Volkswagen sells over a million diesel vehicles a year and also has more than 13 percent of the automotive market overall – it was the number one automaker in the world up until the scandal. Yet in a matter of hours, Volkswagen has also become a pariah with potential fines and recalls that may be dwarfed by how the alleged lies and deceit change how governments and consumers view the company. Consumers are really going to be the key to the company's survival. It's those consumers who are really going to be the key to the company's survival. Every single one of them now finds themselves with a product that was sold illegally and may not be registered until recall work is done. What's worse is that Volkswagen doesn't yet have a solution for the emissions issue to offer these customers. It should also be noted that this is not the first time Volkswagen has found itself in violation of EPA emission regulations. Volkswagen is in a world of trouble, so what now? As a car dealer and former financial analyst who took several companies public, I believe Volkswagen can and should consider three points of action that would make an enduring difference in the times to come. 1. Offer affected TDI owners a compelling reason to stay with the brand. Recall work and a cup of coffee at the dealership are not going to be enough to placate current owners. Volkswagen should provide compensation for customers at the earliest opportunity and offer some type of inducement that keeps them within the fold. This shouldn't be the industry's version of a Chuck E. Cheese coupon - a small discount on a new vehicle. Volkswagen needs to offer something along the lines of a strong warranty extension of the entire powertrain (not just the emissions system) or some type of valuable feature upgrade for these vehicles so that owners feel that they have been treated fairly. Perhaps a combination of a brand new navigation system, software upgrades for the infotainment components, or some type of basic free WiFi service would be a healthy act of generosity.

Essentially sporty | 2017 Audi A4 Quattro Quick Spin

Two boxes checked on the options list set our long-term Audi A4 2.0T Quattro Prestige apart, dynamically, from the rest. One is the Sport Package, and namely the sport suspension with its lowered ride height. The other is the 19-inch wheel package, which includes 245/35 summer tires. The A4's sport suspension is taut without being rough. The car feels as though it's gliding over the road, but some of the chop makes its way into the cabin. It mostly isn't bothersome, but you can feel – and especially hear – any larger imperfections you happen to hit with one the tires. Our car's 19-inch wheels, with their low sidewalls, amplified the potholes, too. Largely, though, it's comfortable and supremely smooth if the road's not all torn to heck. The sport suspension does an excellent job of eliminating squat and dive, and side-to-side body roll, which aids comfort. That ride makes for really smooth sailing in your daily driving duties, especially since the rest of the car feels so civil. The transmission works smoothly and seamlessly in the background in automatic mode. We do notice some of the gear changes if only because we're tuned into how impressively smooth and quick they are. On its own, the transmission tends to shift low in the rev range so you don't get a lot of engine noise with normal driving. We know that there's some athleticism hiding under this car's preppy facade when we look down at the speedometer and realize we're going quite a bit faster than it feels. It's so well composed, though, that we'd be perfectly okay with putting our grandmother in the passenger seat without feeling like we were going to freak her out if we were to happen to exceed the posted speed limit. But after dropping Grandma off, it's time to put the car into Dynamic mode (tightening up steering and ramping up the throttle behavior) and switch the gear lever from D to S. Using the paddle shifters on the Our personality and that of the car changed, becoming more aggressive. back of the steering wheel, the A4 transforms into a truly engaging driving machine. It shifts very quickly, and the sound of the engine becomes more noticeable in part because you can rev it higher, but also because you're more tuned into it. Upshifts and downshifts happen in an instant, to help make full use of engine's sweet spots.