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2018 Audi A8 spied with light camo, lots of Prologue touches

It's been a big week for Audi A8 news. First tech boss Dr. Stefan Knirsch hinted at a range-topping rival to the Mercedes-Maybach S600, and just yesterday CEO Rupert Stadler confirmed that the next-gen car would be the first Audi with autonomous driving systems. Now we have our first pictures of the new large sedan, which will be based on the VW Group's MSB platform. As expected, the 2018 A8 will take cues directly from the Audi Prologue concept, a large coupe that was first shown at the 2015 LA Auto Show. This new A8 is completely devoid of cladding, giving us a great look at its production-ready shape. We can see the Q7's strong influence on the design, especially in front. The fascia is home to a wide hexagonal grille and aggressively canted headlights. The taillights will likely be a similar shape to the Q7's, but the LED pattern is dramatically different – we can almost see individual elements on this A8, whereas the Q7 is more of a light-ribbon design. Overall, this is an attractive if somewhat anonymous look. Our spies couldn't capture any shots of the cabin, but we do expect it to resemble the concept interior Audi showed earlier this year at CES, which featured an evolved version of the Virtual Cockpit system called Virtual Dashboard. Not surprisingly, it looks like there's going to be a lot of room in the back seats. While Rupert Stadler confirmed the next A8 will debut in 2017, he didn't go as far as saying which auto show to expect it at. At this point, Geneva seems like a prime candidate. Related Video:

Audi RS3 sedan spied testing at the Nurburgring

Although American enthusiasts often miss out on foreign forbidden fruit, we've known for a while that the Audi RS3 will probably make it to the United States in 2017. While there's been no official word, Audi of America CEO Scott Keogh has made it clear he wants to bring the car over. Audi already sells the handsome RS3 Sportback in Europe, but since European hot hatches don't tend to fly here it will most likely come only as a sedan. Now we have spy shots to drool over. View 7 Photos These gallery above shows the 2016 RS3 Sportback that sits at the top of the range in Europe. The RS3's turbocharged five-cylinder engine sends power through Audi's quattro all-wheel drive system, propelling the car to 62 mph in just over four seconds. We can only make an educated guess as to what will power the RS3 sedan. Quattro all-wheel drive is a given, as is turbocharging. The European RS3 Sportback comes with a seven-speed dual-clutch that will probably make it to the US. In that car, the transmission is fed by a 2.5-liter turbocharged inline five-cylinder engine making 362 horsepower and 343 pound-feet of torque. Rumors suggest that Audi will make up for lost time by giving us the 400-hp inline-five that powers the new TT RS. These spy photos show a black RS3 sedan ripping around the Nurburgring, partially covered in camouflage. Through the camo we can see all of the basic hallmarks of Audi's RS line: cues like larger wheels, brakes, and a spoiler. The front has a hexagonal pattern in the grille that's typical of RS models, while the air intakes are larger and the chin spoiler looks to sit lower than the standard car's. From the side we can see different skirts and fixed brake calipers. Around back two large exhaust pipes replace those of the standard car, which may be the biggest indication that the vehicle is in fact the RS3. Models like the S3 and S4 have quad exhaust tips, while RS models feature two large exits like the ones on the 2016 RS3 Sportback. For 2017, Audi has made some changes to the A3 line, but we haven't heard or seen anything official from Audi regarding the 2017 RS3, be it Sportback or sedan. With the A3 and S3, the interior benefits from the company's fantastic virtual cockpit digital gauge cluster. The company also added some driver assistance features and refreshed the car visually with new front and rear facias.

Audi kicks off A3 celebrity-fest marketing campaign with Dues

Audi is desperate to appeal to young people with its new 2015 A3 sedan. It's planning launch parties around the country to present the new model to these younger buyers, and its latest tactic is a series of videos starring celebrities the company considers trailblazers to further captivate youthful buyers.
The advertising campaign starts with a spot titled Dues starring comedian Ricky Gervais, chef David Chang, photo journalist Lynsey Addario, comedian Kristen Schaal, boxer Claressa Shields, artist collective Cyrcle, and church choir Voices of Destiny. It's being followed up with seven, minute-long online documentaries called Uncompromised Portraits about the folks featured in the new ad. Audi believes that they are all trailblazers who have forged their own way, and it's all supposed to fit with the A3's slogan of "Stay Uncompromised."
Dues will play during the NCAA March Madness tournament. Audi is also running two, 30-second commercials during the games to highlight the sedan's technology and two, 15-second ads to promote its Quattro all-wheel-drive system.