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Audi spearheads development of an ultra-luxurious EV code-named Landjet

The rumors claiming Audi wants to release a model positioned above the A8, and the reports of an ongoing electric car development program called Artemis internally, have seemingly converged. Citing sources inside the carmaker, a German media outlet reported the firm is busily creating a super-luxurious EV code-named Landjet. Audi is leading the development process, but sister companies Bentley and Porsche will reportedly receive their own version of the Landjet. All three models will likely take the form of three-row SUVs with generous dimensions. They'll be so big that none of Audi's production facilities will be able to manufacture them, according to an anonymous insider who spoke with German newspaper Handelsblatt. Luckily, Volkswagen makes vans, too. It's too early to tell what will power the Landjets. Audi assigned some of its most brilliant engineers to Project Artemis, and the technology they develop will permeate the three EVs before trickling down into cheaper models in the group. Expect high performance, a high driving range, and semi-automated driving technology. If the report is accurate, the Landjet vehicles will enter production in Hanover, Germany, by the end of 2024. The facility currently makes the Volkswagen Transporter, which is a direct descendant of the rear-engined Bus sold for decades, and it will start manufacturing the production version of the ID.Buzz concept in the coming years. Volkswagen hasn't commented on the report, and car companies rarely address speculation, but its Commercial Vehicles division released a statement in November 2020 that confirms the Hanover site will begin building SUVs about halfway through the 2020s. It's a major shift for a factory normally tasked with manufacturing vans. "Our main plant in Hanover is becoming the production site for three completely new premium electric vehicles in the Group. These D-SUVs are genuine flagship projects: premium, 100% electric, and highly automated," said Carsten Intra, the head of Volkswagen's Commercial Vehicles division, in a statement. He added the firm will invest about 680 million euros (about $807 million) to build a new assembly line, among other upgrades.

Is Audi getting complacent and suffering from brain drain?

The argument is made in a Reuters article: Audi is falling behind other luxury brands, such as Mercedes-Benz and BMW, due to a lack of research-and-development spending and "brain drain," or the migration of top executives and R&D chiefs to other parts of the Volkswagen Group. Reuters notes that Audi's current R&D chief is the third in 16 months.
Audi, which contributed to 40 percent of VW Group's $11.6 billion in profit the first nine months of the year, is delivering cars at a record pace: 1.31 million were delivered from January to October 2013 versus BMW's 1.35 million. Yet Audi, Reuters reports, doesn't have a halo car akin to BMW's new electrified i3 and i8 or an answer to Mercedes' plug-in-hybrid S-Class, and the R&D spending at Audi is less than BMW and Mercedes by a fair margin. It's noted in the article, however, that Audi benefits from other R&D spending within VW Group.
Reuters mentions that BMW "trumpets its new 'i' series" and the new Mercedes CLA and GLA ranges are winning "rave reviews" as part of its argument that Audi's recent lack of technological innovation could hurt future sales. Those cars do pack tons of new technology, some of which are firsts for mainstream production cars. But last time we checked, the i3 could be causing BMW's stock to slide, the CLA isn't receiving the rave reviews that Reuters would have you believe and the GLA hasn't been reviewed yet.

How Audi will make roads friendlier to autonomous cars

Today, Audi announced some of the new projects it will be implementing on Germany's Digital Motorway Test Bed, which comprises a few sections of highway on which the government and industry can test autonomous and connected tech. Among Audi's projects is one specifically aimed at making roads easier for autonomous cars to navigate. Audi is looking to make the road and other objects more visible. The company has been researching materials that could make guardrails and road markers reflect radar waves more readily, and Audi will install test versions soon. The goal here is to help make these objects easier for the autonomous vehicle's sensors to see in inclement weather, and at greater distances in good weather. The company will also test additional road markings that will be easier to see for onboard cameras and will help the car place itself on the road. Audi will also try out new vehicle-to-vehicle (V2V) and vehicle-to-infrastructure (V2I) technology that will be able to alert cars to speed limits, traffic conditions, ice patches and possibly allow for driving patterns such as platooning. This will be a significant step above the traffic light communication system Audi has released in select areas. The company will also be working on very detailed mapping of the area. Audi claims it will be accurate down to the centimeter. From what we've seen at MCity, the world as it stands presents all kinds of difficulties for autonomous vehicles, from worn-out signs to rough pavement. So any advances that make it easier for autonomous cars to see and communicate should help bring such vehicles to reality much sooner. Related Video: News Source: Audi Green Audi Technology Emerging Technologies Autonomous Vehicles v2v vehicle to vehicle communications vehicle to infrastructure technology connected cars v2i