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Automakers need to stop stalking celebrities

Since the invention of the automobile, cars and stars have gone together like paparazzi and the Kardashians. During this season of starlet-adorned award ceremonies, from the Golden Globes through to the Oscars, you will find a lot of car companies all vying to loan out their vehicles to any celebrity with a recognizable face who happens to be heading to a red-carpet award ceremony. There is, however, none so coordinated, consistent and aggressively playing the Fame Game as our friends at Audi. Since the invention of the automobile, cars and stars have gone together like paparazzi and the Kardashians, so by association getting a celeb behind the wheel of your car brand gives it an instant image boost that must make the car more attractive to buyers. Celebrity tales equals dealership sales. That's the logic, anyway. But surely the millions of dollars spent giving free cars to rich stars is a waste of precious and increasingly smaller marketing budgets. It's time to make the car the star, not the other way around. Lets be clear, we are not talking about the very obvious dropping of famous faces into big budget ads. That has its place in the marketing toolbox, but in a very media savvy world it's clear most of us get that play-for-pay concept. Today, the use of just a famous name in an ad yields very little influence on whether you or I will buy that car. No, this awards-ceremony loaner deal is a subtler, but higher risk, idea that if you see a "star" with "their" car in "real life" then surely that adds to the car's appeal. We, the audience, are expected to start salivating like Pavlovian puppies in our desire to have same car in our own, less red-carpeted driveway. Geoff Day has been called the "Pied Piper" of the auto industry, leading auto journalists on wild rides around the globe in his position as former director of communications for Mercedes-Benz USA. Before that, he worked at DaimlerChrysler UK on its PR efforts, and rubbed elbows with the Queen of England in his role at the Buckingham Palace Press Office. His phone is filled with the numbers of the great, the good and the bad. His head is filled with dirty little secrets hiding in many corners of the auto industry. There is no doubt that the publicity that comes with a well placed story, picture or feature can help raise awareness of a product – Oprah proved that with her "Favorite things" – especially if you are launching a line of wrinkle cream or juice bars.

Munich prosecutors arrest Audi employee in emissions probe

Munich prosecutors arrested an Audi employee on suspicion of fraud and false advertising in connection with the carmaker's emissions scandal, the first arrest in Germany related to Volkswagen's diesel scandal. The Audi employee was arrested on Monday, at the behest of Munich prosecutors, a spokeswoman for the Munich prosecutors office said on Friday. When asked if the arrest was at the request of US authorities, the spokeswoman said it was not. She did not give the name of the person. Munich prosecutors declined to comment on whether the arrested person is a current or former Audi employee. Audi and parent Volkswagen both declined to comment. On Thursday, the US Justice Department said it charged former manager Giovanni Pamio with directing Audi employees to design software to cheat US emissions tests in thousands of Audi diesel cars. Audi is a division of Volkswagen Group. The Munich prosecutor's office said the Audi employee was brought before a judge on Tuesday and was now being held in custody. The spokeswoman declined to discuss the possibility of the detained person being extradited to another country or comment on whether Munich prosecutors were in touch with US authorities. The German arrest was part of a wider probe into fraud and false advertising and is a consequence of "findings following searches," the spokeswoman said. In March, Munich prosecutors searched the offices of Jones Day, the lawfirm Volkswagen had hired to lead an internal investigation into its emissions scandal and Audi's headquarters. Volkswagen condemned the searches at the time, and never published the full findings of its internal investigation which was being conducted by Jones Day. The raids by Munich prosecutors in March sought to shed light on who was involved in the designing and using illicit software used in 80,000 VW, Audi and Porsche cars with bigger 3.0-liter engines. No members of the Audi management board are being personally investigated as part of that probe, the spokeswoman said on Friday. In the criminal complaint released by US authorities on Thursday, US prosecutors charged that Pamio ignored or suppressed warnings by certain Audi engineers that the pollution control systems being used on the brand's diesel engines violated US clean air rules. US prosecutors said Pamio had ordered subordinates to send false information to American regulators stating that Audi's "clean diesels" did not use technology designed to cheat federal pollution tests.

Audi scores first CA autonomous car permit

Audi apparently knows how to get to the front of a line when it comes to driverless vehicles. The German automaker had the honor of being the very first company to receive one of California's new autonomous vehicle driving permits. It was a perfect followup to it being among the earliest ones to get a similar permit in Nevada a few years ago.
Getting the California permit is a big deal for the automaker because the state is also home to Audi's Electronics Research Lab. Among its current projects, Audi is working on the human-machine interface to communicate whether the person or vehicle is actually controlling the driving. All of this hard work is building toward offering autonomous motoring in freeway conditions in the next five years, Audi claims.
Obviously, autonomous vehicles from companies like Google have been testing in California for a while, but the new permits are meant to safeguard public safety when testing the driverless cars in public. The new rules include things like always having a person able to take control and more stringent standards like registering each autonomous car and the eligible drivers with the state. Any models testing on public roads also have to carry at least $5 million in insurance in case of injury, death or property damage.