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VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.

Audi TT Ultra Quattro Concept throws lightness at the problem

Audi is celebrating the 2013 Wörthersee Tour with a special concept version of the company's TT. The Audi TT Ultra Quattro concept tips the scales at just 2,449 pounds thanks to some extensive engineering work. The company pulled nearly 95 lbs from the car's body structure and used carbon-fiber reinforced plastics for many of its detachable body components. As a result, the concept weighs in at a full 220 pounds lighter than its production counterpart. Throw in a wicked turbocharged 2.0-liter four-cylinder engine with 310 horsepower and 295 pound-feet of torque, and you get a machine with the power to weight ratio in the supercar realm. 0-60 comes up in 4.2 seconds and top speed is listed at 173 mph.
Inside, the TT Ultra Quattro features plenty of carbon fiber trim, and designers also fitted the seats from the R8 GT to save a little weight. The buckets use CFRP for the seat frames, saving nearly 50 pounds in the process. In a world where automakers seem blind to the negative effect of throwing more heft at a vehicle, we're in love with the Ultra Quattro concept. Check out the full press release below for more information.

Automakers teaming with Google to bring Android to cars this year

Remember how we mentioned that Hyundai would be offering a BlueLink infotainment app for Google Glass? And how last week, we told you about a rumored partnership between Audi and Google? Well, both of these things were just part of a much bigger deal.
Google has teamed up with Audi, General Motors, Hyundai and Honda to form the Open Automotive Alliance. With the help of chipmaker NVIDIA, the group aims to bring Google's Android operating system to the auto industry on a large scale. While the speed with which Android will be adopted by the industry remains unclear - the OAA's own press release says "timing for each automaker will vary" - we could see the first Android-equipped vehicle by year's end.
For those that keep their ear to the ground in the automotive tech world, this is a big deal for more than just one reason - Honda, GM and Hyundai are all partners in the Siri Eyes Free program from Apple. The future of that relationship now that three of its automakers are in bed with Apple's arch-rival, though, could be under threat.