2012 Audi A7 Prestige on 2040-cars

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Audi spending an additional $2.5 billion on expansion through 2019

Every year, it seems the Volkswagen Group announces a new and larger spend to push growth and profit, with Audi a regular recipient of the moolah. That's reasonable, seeing as hauls in 40 percent of Group operating profits. In December last year Audi said it would spend an additional 100 million euros ($122M US) per year through 2018 to develop new models and expand production, targeting 60 models by 2020 and luxury sales leadership. This month Audi said it will boost that by another two billion euros ($2.5B US) over the next five years, for a total outlay of 24 billion euros from 2014 to 2019. Something like 70 percent of those billions will be spent on new models, technology like "connectivity and lightweight construction," and factory expansion at its plants in Ingolstadt and Neckarsulm. Most of the ten models that will plump the lineup to 60 cars will mainly be aimed at the C and D segments, as well as crossovers, the brand's burgeoning portfolio of PHEV models, and all-electric cars that will begin staking ground in the segment. The big spend comes at the same time as Audi is working hard to reduce costs by $2.5 billion to maintain profitability, part of a larger push by VW to cut costs by $6.1 billion by 2017. More than a billion euros will go to new factories in Mexico and Brazil. Work begins on the Mexico plant next year, and when it comes on-line in 2016, Audi's Q5 successor will roll out of its warehouse doors; Audi has already announced it will hire 850 more workers next year in Mexico. When that's done, Mexico's production of German luxury cars will only trail that of Germany, China and the US. The company's Brazil plant will produce the A3 and S3 starting next year, and the brand figures luxury car buying there will triple by 2017. News Source: Reuters Earnings/Financials Plants/Manufacturing Audi Volkswagen Luxury Mexico Brazil ulrich hackenberg

2015 Audi Q3 is ready to woo America's young and upwardly mobile

You can hardly blame Audi for its decision to finally bring its Q3 compact crossover to America, even though it's been on sale in other global markets since 2012. CUVs of all stripes are red hot, and the number of players in the US entry-level premium segment is mushrooming. Rapidly growing Audi simply can't afford to be left out of the discussion in favor of vehicles like the BMW X1, Land Rover Range Rover Evoque, and even small near-luxury entries like the Buick Encore, if only because capturing these customers could result in subsequent sales of more profitable models down the road.
Audi evidently intends to attract these new, younger customers by spoiling them in decidedly unGermanic fashion: by offering lots of standard equipment. Peruse the spec sheet on base models from rivals and you'll see things like manually adjusted faux leather seats, conventional projector headlamps, and little in the way of frills. By comparison, the 2015 Q3 comes with an embarrassment of standard features, including heated and power-articulated leather seats, panoramic moonroof, Xenon headlamps with LED accents and keyless start.
First impressions of the four-cylinder, 200-horsepower Q3 revealed here at the Detroit Auto Show are very positive, with a rakish (if overly familiar) shape and a fair amount of utility with up to 48.2 cubic feet of storage with the rear seats folded. If Audi can price the Q3 similarly to the entry-level BMW X1 sDrive28i ($31,825 delivered) when it arrives this fall, we think it'll sell like hotcakes - just like its Q5 big brother.

The new Audi A8 moves upmarket and gains artificial intelligence

Audi is moving its largest sedan further up the luxury scale with the latest version of the A8. As Audi's flagship, the A8 naturally gets the best and newest technologies that the brand has to offer, including a range of mild-hybrid powertrains, a 48-volt electrical system, standard Quattro all-wheel drive, a lavish lounge-inspired interior, and automated driving systems. Two wheelbase lengths will be offered, the A8L getting a 5.1-inch stretch over the standard A8. The A8 also sets the style direction that the rest of Audi's lineup will emulate. While some of Audi's competitors will likely take umbrage at the claim that the A8 is "the first production automobile in the world to have been developed for highly automated driving," there are some new technologies for self-driving employed by Audi's flagship. At speeds of up to 37.3 miles per hour, the Audi AI traffic jam pilot takes control of starting, accelerating, steering and braking duties, allowing the driver to perform other tasks not related to driving... like watching the on-board TV, says Audi. Audi AI technology brings artificial intelligence to the A8. The AI system will presumably learn the driver's habits, likes, dislikes, and regular routes, and will make recommendations based on all that data. The Audi AI remote parking pilot and the Audi AI remote garage pilot perform exactly what you think based on their names, and the driver doesn't have to be in the car to make them work using a smartphone app. The 48-volt electrical system also exerts control over the A8's suspension. Not only can the system raise and lower each of the car's four wheels independently, it can position the A8 in a way to improve safety in an accident. Four-wheel steering with a variable ratio up front should make the big sedan stable at high speed and maneuverable at low speeds. Five engines will eventually be available in Audi's home market of Germany, and we'd assume some of those will come Stateside as well. Two 3.0-liter V6 engines – one gas and one diesel – will be optional at production time. The gas version puts out 340 horsepower. A gasoline-fed V8 will follow shortly thereafter with 460 horsepower, and a range-topping W12 will eventually be available with 585 horses. A belt alternator starter system is standard across the line. Later, an A8 L e-tron Quattro plug-in hybrid will hit the road with 449 total horsepower, 31.1 miles of electric range and a cool inductive wireless charging system.