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Audi trademarks SQ2, SQ4, Q9 and F-Tron nameplates

Audi is planning a whole raft of new models for the near future, and now we have further insight into what at least some of those models might be. The German automaker has reportedly filed trademarks for a series of model names, including SQ2, SQ4, Q9 and F-Tron.
Following in the footsteps of the SQ5 performance crossover, the SQ2 and SQ4 nameplates would seem to indicate that Audi is planning performance versions of its upcoming compact crossovers. The Q9 would suggest that a larger crossover is in the works to slot in above the already gargantuan Q7. And the F-Tron name could be used for a fuel-cell version of the A7 or other models, following a similar naming pattern to the e-tron range of electric vehicles.
Of course Audi could simply be filing these trademarks as a safeguard and may not actually build any of these models. But one way or another, it indicates a certain measure of intent exists as Ingolstadt gears up to expand its lineup with 11 new models in the next few years.

Recharge Wrap-up: Tesla seeks Gigafactory architect, Uber hails carpools

Tesla is looking for an architect to help design its proposed Gigafactory battery manufacturing facility. According to the Palo Alto-based job listing, which is titled "Architect - Gigafactory," the applicant must have, among other qualifications, over five years of experience with "high-tech infrastructure and operational facilities (semiconductor, solar, battery, waste water treatment plants, etc.)." The job also includes being away from home quite a bit, as it the listing states, "This full time role requires the flexibility of traveling when needed (up to 70 percent) and doing whatever it takes to achieve project objectives." Think you've got what it takes? See the listing for yourself, here, or read more at Silicon Valley Business Journal. Tesla has appointed Robyn Denholm of Juniper Networks to its board of directors. Denholm is Executive Vice President, Chief Financial and Operations Officer at Juniper Networks. Denholm replaces Brad Buss as chair of Tesla's Audit Committee and a member of the company's Compensation and Nominating and Corporate Governance committees. Buss will remain a member of Tesla's board as he joins SolarCity as CFO. Denholm is Tesla's first female director. Read more at Bloomberg, or in the press release below. Uber, the company behind the now famous ride-hailing app, is introducing its carpooling service, UberPool. The service matches drivers with (hopefully multiple) passengers going to similar destinations, with users paying just a fraction of the cost of a normal taxi, or even an Uber ride. If a rider can't get matched with a driver, they can enjoy a discounted Uber ride. As the company points out in its blog, "At these price points, Uber really is cost-competitive with owning a car, which is a game-changer for consumers." UberPool is currently running a private beta program, which it plans to expand on August 15. Read more in-depth about the UberPool at Forbes, or learn more at Uber's blog. For a few reasons why this new expansion might run afoul of archaic laws (put there to keep entrenched interests in play), check out Engadget. Plug-in hybrids are encouraging an evolution of transmission technology. Companies like Schaeffler and ZF Friedrichshafen are adapting their transmissions to include electric motors within them for use in plug-in hybrids. For example, the electric motor in ZF's eight-speed powers the transmission when the internal combustion engine is shut off.

A spotter's guide to Super Bowl LIV car commercials

Set to kick off on Fox at 6:30 ET on Sunday, February 2, from Hard Rock Stadium in Miami, Florida, the big game will feature the Kansas City Chiefs and the San Francisco 49ers. Throughout Super Bowl LIV, viewers will see about 50 commercials, each of which costs as much as $5.6 million per 30 seconds, according to AdWeek. Originally, there were more than 77 ad slots, so several companies could be paying well more than $10 million for a single, longer commercial. Numerous car companies have already announced their commercials, or their intentions to show commercials, during the game. Here's a roundup of the ones we know about so far. During the game on Sunday, we'll be livestreaming and adding links to the new commercials as they become available, so check back with us for that post.  Audi: E-Tron Sportback Maisie Williams has experience wearing many faces, and in Audi's Super Bowl commercial, she does her best Elsa impression. In the spot, titled "Let It Go," Williams faces the rigorous task of getting through L.A. traffic, but she's alleviated by the comfort of the Audi E-Tron Sportback electric crossover. The commercial is meant to signal the company leaving its gas past behind and moving forward to a sustainable future.  Genesis: GV80 Genesis makes its Super Bowl debut with a commercial that will show its all-new SUV, the GV80, to viewers around the world (many of which will be seeing the vehicle for the first time). The ad features Chrissy Teigen and John Legend as the purveyors of "new luxury," while "old luxury" is left for the birds. GMC: Hummer General Motors is bringing back the Hummer nameplate as a premium electric GMC truck. GM says it will have 1,000 horsepower and will be capable of going zero to 60 mph in three seconds. GM brought in NBA legend and Hummer fanboy LeBron James for the debut commercial. Hyundai: Sonata Hyundai is known for bringing in the big-time celebrities for its commercials, and 2020 is no different. A new advertisement called "Smaht Pahk" features John Krasinski, Chris Evans, and Rachel Dratch, all three of whom are from the Boston area. The trio gets into full character as they discuss the new high-tech parking feature on the redesigned 2020 Hyundai Sonata, and David Ortiz makes a cameo at the end. Even when New England isn't in the Super Bowl, New England is in the Super Bowl.