2012 Audi A7 3.0 Prestige on 2040-cars

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Audi and Mercedes both outsell BMW in January

There won't be any celebrations in Munich this month, as BMW was outsold by arch-nemeses Audi and Mercedes-Benz. The Bavarian company finished behind Audi in January, which took the top spot for the first time since June of last year, Bloomberg reports. Ingolstadt rode high on a 10-percent bump in sales, while Mercedes saw a larger 14 percent increase. BMW, meanwhile, only saw a modest 6.3-percent sales increase last month, thanks in large part to its struggles in China. The company's sales there increased at about half the rate of its chief competitors, with a 7.9-percent jump to Mercedes and Audi's roughly 15-percent increases. Perhaps more worrying for BMW, though, is that this could become something of a trend for the company. According to Bloomberg, issues with Chinese dealers who cancelled orders over sales targets and bonuses combined with what the publication calls aging models, could spell bad news for the German marque. "This looks like a pretty significant decline in growth compared to Mercedes and Audi," Bankhaus Metzler analyst Juergen Pieper told Bloomberg. "I think this will continue during the next few months." News Source: BloombergImage Credit: Matthias Schrader / AP Earnings/Financials Audi BMW Mercedes-Benz

Audi unions demand to build EV, don't want to be left behind

They want an electric built at main plant in Germany.

Audi pins hopes on 2016 R18 Le Mans prototype

Down but not out, Audi is carrying forward its endurance racing program with the new R18 you see here. Unveiled on Saturday at the Audi Sport Finale end-of-season event in Munich, the new LMP1 is billed as the company's its most powerful and efficient race car yet. And it has been thoroughly redesigned to bring the Four Ring brand back to the winner's circle. Though technical details remain a closely guarded secret, Audi says that the latest evolution of the R18 (now apparently labeled sans the E-Tron Quattro) benefits from revised aero, lightweight construction, and "a modified hybrid system with lithium-ion batteries for energy storage, plus an efficiency-optimized TDI engine." That spells the end of the mechanical fly-wheel setup of the previous version, but sticks to the diesel fuel that Audi has championed instead of the gasoline favored by rivals Porsche and Toyota. With all its revisions, Ingolstadt undoubtedly hopes this latest version will perform better than the last. This past season was the worst Audi has endured since 2009. Its sister company Porsche beat it to both the drivers' and manufacturers' titles in the FIA World Endurance Championship and to the winner's circle at the 24 Hours of Le Mans. That marked the second straight year of defeat in the championship, following Toyota's domination last season, and marked only the third time Audi was defeated at Le Mans since 2000, following Bentley's win in '03 and Peugeot's in '09. In order to avoid costly inter-agency arms race, Audi and Porsche have agreed to each field two entries instead of three in both the championship and the headline race in Western France. Audi has yet to confirm its driver lineup, but Porsche has revealed its lineup consisting of defending champions Timo Bernhard, Brendon Hartley, and Mark Webber in one car, and Romain Dumas, Neel Jani, and Marc Lieb in the other. That leaves out the Le Mans-winning trio of Nico Hulkenberg, Nick Tandy, and Earl Bamber, with the former already counted out due to an F1 conflict. More powerful and efficient than ever before: Audi R18 celebrates world premiere in Munich - New hybrid race car for the 2016 Le Mans 24 Hours - Unchanged driver line-up in the DTM - High demand for new Audi R8 LMS GT3 sports car The brand with the four rings will be entering the 2016 motorsport season with the most powerful and efficient race car Audi has ever built.