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Audi revisits Ahab on desert island paradise in new ad

Well, call us Ishmael. Long ago (okay, about eight months), Audi debuted an ad during the NFL playoffs called "Ahab." It showed a salty tow truck driver and his years of catches. During that time, one particular car eluded and haunted him - a white Audi A6, whose Quattro all-wheel-drive system had no issues with the inclement conditions.
Now, there's a sequel that has Ahab, not dead and not missing any legs, on a tropical island. What he doesn't realize, though, is that the white whale (which, Audi, if you're going to associate an animal with a luxury sedan, a whale isn't the best choice) has followed him. Take a look at chuckle-worthy spot below, and then click over and see the spot that started it all from back in January.

2016 Audi TTS Roadster opens up for all to see

The five-door Sportback concept may be garnering the lion's share of attention as far as the TT goes, but that's just for show. The more tangible news from Audi's stylish sports car range at the
this year is the Roadster.
Like its predecessors, the new Audi TT Roadster ditches the coupe's fixed roof and rear seats in favor of an open two-seat cockpit with a traditional folding fabric enclosure that's quieter and lighter than the previous TT's mechanism.

Audi could buy back 25,000 older diesel Q7s

Audi will follow the example of Volkswagen here in the US, according to Germany's Der Spiegel. The paper reports that the luxury brand will buy back 25,000 vehicles with 3.0-liter, turbodiesel V6s that don't pass US emissions tests, and repair others. While we can expect an official update on the 3.0-liter TDI during a hearing on November 3, Der Spiegel's report could serve as a preview. The paper reports Audi will only offer owners of older Q7 TDIs buybacks. According to Reuters, Audi will repair an additional 85,000 vehicles that violate emission laws, although the report doesn't specify models. Audi USA's consumer information website lists an EPA "notice of violation" for all diesel-powered A6, A7, and A8 sedans, as well as Q5 crossovers, from model years 2014 through 2016. The Q7, meanwhile, stretches from to 2009 to 2016. We should also consider what Der Spiegel's report means for German consumers. Volkswagen has received a lot of heat across the pond over its decision to not offer buybacks in Europe, owing to the far greater number of affected vehicles. That both VW and Audi are looking at US buybacks is surely something that will irk the brands' critics in their homeland. We'll have more on Volkswagen/Audi's plans for the 3.0-liter TDI V6 on November 3. Related Video: