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Upcoming Audi Q1 rumored to get high-performance SQ1 variant

The Audi Q1 isn't due for another two or three years, yet Auto Bild reports already that it will come in RS and SQ1 trims. According to the report, the RS Q1 will be powered by a 2.0-liter four-cylinder putting out 300 horsepower and 280 pound-feet of torque, putting it about 70 hp and 8 lb-ft beyond the next-most-powerful gasoline engine in the standard range.
Depending on how you like your gumption served, however, the first SQ1 - like its European SQ5 sibling - go the diesel route with a 2.0-liter TDI fitted with twin turbos for 231 hp and 368 pound-feet of torque. That's an improvement of 47 hp and 88 lb-ft over the most powerful diesel engine said to be offered on the regular Q1.
The report goes on to say that there should be g-tron (natural gas) and e-tron versions of the Q1, and buyers will get a deep toy chest of assistance packages to equip it with. Starting price in Europe is expected to be around 25,000 euros, which, if correct, would make it 4,000 euros less dear than the Q3 in Germany.

Audi targeting hipsters with A3 launch parties

Audi is planning quite a shindig for the launch of the A3 sedan, and it only wants young folks to show up. The Four Rings' new entry-level model will begin hitting showrooms later this month, and it is planning a launch party on April 3 at all of its roughly 280 dealers aimed at youthful, influential buyers - hipsters, for lack of a better word.
According to Automotive News, the company has sent a 64-page party-planning guide to its dealers on how to appeal these tastemakers in their late-20s to early-40s. The guide says the audience "should reflect an uncompromising spirit in a generation that refuses to settle or sell out." Audi never specifically uses the h-word in its marketing, which is good because it carries some negative connotations. However, recommendations like serving craft beer and bacon doughnuts and playing indie bands like Chvrches, Empire of the Sun and M83 certainly show that the automaker would love to gain some hipster-cred.
It may seem odd for a free spirits to desire a new Audi, but the carmaker might be playing the long con with these parties. Maybe they can't afford an A3 yet, but the $30,000 compact is likely close enough within their financial reach to at least be realistic. If the brand can appeal to them early, then they could be more likely to come back later when it's affordable.

2014 Audi S1 Quattro leaks ahead of reveal

Rumors have been swirling that Audi will unveil the next-generation TT at the 2014 Geneva Motor Show, but now it seems as if European hot hatch fans will be getting a car of their own from the German automaker. Images of the S1 Sportback Quattro have leaked out today, giving us our first taste of the real thing after seeing the camouflaged version a few months ago.
Audi may be planning to release official details about the S1 and refreshed A1 tomorrow and debut them publicly in Geneva. The S1 is expected to use the Volkswagen 2.0-liter, turbocharged four-cylinder with about 230hp, all-wheel drive and a choice of six-speed manual or dual-clutch transmission. It is basically supposed to be Golf GTI in a tiny package with all-wheel drive.
While it is highly unlikely we are getting any version of the A1 on these shores, it's always fun to see the cars lucky European enthusiasts enjoy.