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Audi S1 nearly ready to rocket euros out of your pocket

Audi was out testing its upcoming S1 on the streets of Germany when our trusty spy photographers snapped the new, all-wheel-drive hot hatch that's set to succeed the limited-edition A1 Quattro.
Unlike the A1 Quattro, the S1 should sport a much less aggressive look overall. As shown in the spy shots, its wheel wells lack the meaty flairs of its predecessor while its rear wing is much more subdued. The wheels are more in line with what we expect from Audi's S models and its higher ride height is more conducive to common things like steep driveways and speed bumps that the 333-unit A1 Quattro might not encounter.
According to our spies, the S1 should hit the European market with anywhere from 220 to 250 horsepower, making it considerably more potent than competitors like the Ford Fiesta ST or Polo GTI from its parent company, Volkswagen (although it'll likely arrive at a considerably higher price than either of those pocket rockets). On the high end, that's roughly equal to the 252 ponies generated by the 2.0-liter, turbocharged four in the A1 Quattro

Audi targeting hipsters with A3 launch parties

Audi is planning quite a shindig for the launch of the A3 sedan, and it only wants young folks to show up. The Four Rings' new entry-level model will begin hitting showrooms later this month, and it is planning a launch party on April 3 at all of its roughly 280 dealers aimed at youthful, influential buyers - hipsters, for lack of a better word.
According to Automotive News, the company has sent a 64-page party-planning guide to its dealers on how to appeal these tastemakers in their late-20s to early-40s. The guide says the audience "should reflect an uncompromising spirit in a generation that refuses to settle or sell out." Audi never specifically uses the h-word in its marketing, which is good because it carries some negative connotations. However, recommendations like serving craft beer and bacon doughnuts and playing indie bands like Chvrches, Empire of the Sun and M83 certainly show that the automaker would love to gain some hipster-cred.
It may seem odd for a free spirits to desire a new Audi, but the carmaker might be playing the long con with these parties. Maybe they can't afford an A3 yet, but the $30,000 compact is likely close enough within their financial reach to at least be realistic. If the brand can appeal to them early, then they could be more likely to come back later when it's affordable.

Audi Q7 E-Tron Quattro TDI Quick Spin

The operating word is quiet. This refers both to the sound inside the cabin of the upcoming Audi Q7 E-Tron Quattro TDI – even with the diesel engine running – and the company's public statements about its plan for this powertrain in the United States. Basically, while Europe is getting the diesel plug-in sometime next spring (a bit of a delay), all we know for sure right now is that the US will be getting the Q7 E-Tron, probably in 2018, and it will have either a 3.0-liter turbodiesel or 2.0-liter turbocharged gas engine. You may now place your bets as to which one you think the public (or, more likely, CARB) will go for. We're guessing 2.0T. Despite not knowing if we'll ever see this E-Tron TDI on our side of the Atlantic, we recently spent an enjoyable morning tooling around the hills outside Madrid, Spain. As we said, this beast is seriously quiet, and impressively so. Driving Notes The Q7 is a big vehicle, but with powertrain that combines electric motors and diesel thrust, there's a ton of low-end torque. The official 0-62 time is 6.0 seconds, which is basically the same as the 6.1 seconds of the non-PHEV Q7. The Q7 E-Tron is about 500 pounds heavier than the already-4,700-pound Q7, but because of its trick powertrain, never felt sluggish in the hills of Spain. This Q7 E-Tron is a parallel hybrid, with the 3.0-liter TDI diesel engine and the 94-kW disc motor both able to drive the wheels. Overall, they provide 373 horsepower and 516 pound-feet of torque. Despite the parallel system, the not-quite-powerful-enough electric motor doesn't provide the complete electric drive experience that EV fans might be looking for. For example, the Q7 E-Tron has a top speed of 139.8 mph, but that's only in hybrid mode. In EV mode, its top speed is just 78 mph. Audi's Virtual Cockpit display, first seen in the TT, remains an ideal way to give you a wealth of information in an easy-to-see format. It's just as slick in the Q7, where you can toggle the size of the gauges and then pick what you want the screen to focus on, whether that's speed limits, infotainment information, powertrain usage, speed, or navigation.