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Looking for meaning in Audi killing off its $1m electric supercar

Audi's most ambitious - well, most expensive, anyway – electric vehicle is no more. After building fewer than 100 of them (perhaps a lot fewer), Audi has cancelled the R8 E-Tron. Maybe it was the million-dollar-plus price tag. Maybe it was the " supreme hand-built quality." Maybe it was the fact that a non-electric R8 could be had for $164,150. Whatever the reason, was killing the R8 E-Tron a good idea? The R8 E-Tron would have been a good halo vehicle for the brand Here's the case for this being a shortsighted move. As we all know, the VW Group – and Audi especially – is in the middle of an electrification kick, and the R8 E-Tron would have been a good halo vehicle for the brand. Instead, it can stand as a prime example of waffling on the promise of plug-in vehicles. After all, Audi used to be incredibly proud of the R8 E-Tron, even if it had a tough history. The whole program was an on-again/ off-again kind of thing, but with enough momentum to get the EV some time at the Nurburgring. With both Mercedes and the EQ brand and BMW with its i brand moving strong into EVs, letting the headline be "Audi killed an EV" is not exactly fitting. It's not like Audi was wasting time making a lot of these. The R8 E-Tron went on sale in 2015 to customers who made a special request for it, and apparently only 100 did. But let's stop there. Getting 100 people to plunk down a million dollars or so for a car totals up to be a lot of money. There's no reason for Audi to price the car this high (forerunner vehicle programs almost always lose money for a time, just ask Toyota RE the Prius), but it did. And $100 million (if almost 100 were indeed sold) is nothing to scoff at, is it? It obviously wasn't enough to keep the lines and tooling open for this limited vehicle, and that sort of opens up a bigger question. Does the end (the second end, really) of the R8 E-Tron say something more important about EVs? Are they becoming less exotic high-end fixtures and more everyday transport? In a world full of Bolts and Ioniqs and E-Golfs – so, the world of 2017 and beyond – does a super high-end EV have any meaning? Gas-powered cars have managed to pull this off for decades, with Lamborghinis and Maseratis surviving just fine even with millions of Corollas out there. In a more-developed EV ecosystem, expensive EVs like the R8 should be able to do the same. Just not right now.

Audi pits S3 against Ur-Quattro on gravel

If you had to pick a winner between the latest Audi S3 and the original Audi Sport Quattro, which would it be? Both hot hatches pack around 300 horsepower and all-wheel drive, but they're separated by a good thirty years of development.
To find out, Audi took both to the old rally circuit in San Remo. Behind the wheel of the Ur-Quattro they put none other than The Stig himself - no, not the Top Gear test bot, but Stig Blomqvist, the Swedish former rally driver who drove the Quattro to the World Rally Championship in the mid-80s. In the S3 they put someone named Hermann Müller, who as best we can tell was one of Auto Union's original Silver Arrow drivers - but he died in 1975, so it's probably the guy who writes for the Audi magazine. Regardless, the contest was pretty close, so it's worth checking out in the 2:26 video clip below.

Audi following Tesla with 280-mile EV family car

The press days are finished at the LA Auto Show, but things said there are still making news. While in California, Audi technical development chief Ulrich Hackenberg told reporters that his employer plans to release an electric car with a range of 280 miles "around 2017." Hackenberg wouldn't say what kind of car - or crossover, perhaps - it will be, but one report said it would be "a large car, fitting five large people with ample luggage space." Most observers expect it to be a sedan to take on the Tesla Model S. It's no secret that Audi respects Tesla, and there have been hints that The House of Quattro is ready to really flex its progress-through-technology muscles in Tesla's direction. Audi will be applying lessons learned in the development of the coming R8 E-tron to the future electric car, after it managed to double the range of the electric sports car thanks to new battery technology to 450 kilometers, or 281 miles. This puts another tentative all-electric Audi in the mix and another Tesla competitor, after rumors of a possible electric Q8 from February of this year. If an electric Q8 does happen, it's expected to be a challenger to the Tesla Model X. And that might not be all: Bloomberg reported in June that Audi had "devised blueprints for several high-performance electric saloons and sport-utility vehicles." News Source: AutoExpress Audi Technology Electric audi e-tron