Audi A6 4.2l Quattro Awd Nav Navi Navigation Heated Seats Bose Wow on 2040-cars

Auto blog

Dysfunctional dashboards: Auto suppliers competing to clean up the cockpit

SAN FRANCISCO - Peer at the instrument panel on your new car and you see sleek digital gauges and multicolored screens. But behind the dashboard, here's what US auto supplier Visteon Corp found: a mess. As automotive cockpits become crammed with ever more digital features such as navigation and entertainment systems, the electronics holding it all together have become a rat's nest of components made by different parts makers. Now the race is on to clean up the clutter. Visteon is among a slew of suppliers aiming to make dashboard innards simpler, cheaper and lighter as the industry accelerates toward a so-called virtual cockpit - an all-digital dashboard that will help usher in the era of self-driving cars. What's at stake is a piece of the $37 billion cockpit electronics market, estimated by research firm IHS Market to nearly double to $62 billion by 2022. Accounting firm PwC estimates that electronics could account for up to 20 percent of a car's value in the next two years, up from 13 percent in 2015. Meanwhile, the number of suppliers for those components is likely to dwindle as automakers look to work with fewer companies capable of doing more, according to Mark Boyadjis, principal automotive analyst at IHS Markit. "The complexity of engineering 10 different systems from 10 different suppliers is no longer something an automaker wants to do," Boyadjis said. He estimates manufacturers eventually will work with two to three cockpit suppliers for each model, down from six to 10 today. DIGITAL MAKEOVER One of Visteon's solutions is a computer module dubbed "SmartCore." This cockpit domain controller operates a vehicle's instrument cluster, infotainment system and other features, all on the same tiny piece of silicon. So far this year, the Detroit-based company has landed two big contracts for undisclosed sums. One, announced in April, is with China's second-largest automaker, Dongfeng Motor Corp. The other is with Mercedes-Benz, Reuters has learned. Mercedes did not respond to requests for comment. Another unnamed European automaker plans to use the system in 2018, according to Visteon. Visteon is going all-in on cockpit electronics, having shed its remaining automotive climate and interiors businesses in 2016. The bet so far is paying off. The company secured $1.5 billion in new business in the first quarter, helped by growth in China. Visteon's stock price is up more than 50 percent over the past year.

2015 Audi Q3

There are two ways to approach a brand-new segment in the auto industry. First, an automaker can take a gamble and introduce a completely new vehicle, catering to the specific demands of the marketplace(s) in question. In the compact, premium CUV segment, we've seen Buick do this with the Encore, and Mercedes-Benz with the GLA-Class. The other option is to introduce a vehicle already sold in another market. Considering the amount of time it takes to bring a new vehicle from paper to production, there is plenty to gain in the short-term with this approach. It's not without its downsides, though, as we found after a week behind the wheel of the 2015 Audi Q3, a vehicle that was initially launched in 2011. Cute though it may be – it was referred to at least once by a passerby during our testing as "totes adorbs" – Ingolstadt's decision to introduce a vehicle that's already been on sale for four years, and is effectively approaching the last half of its lifecycle, leaves the Q3 at a significant disadvantage relative to the newer competition. Despite crossing its first auto show stage four years ago, the Q3 remains a handsome little bugger. Audi's designs, while conservative, tend to age very well, and the compact Q3 is no exception. It's like a scaled-down Q5 in most respects, although certain design pieces, like its more aggressively raked rear window and shorter front and rear overhangs, belie the significantly smaller Q3's figure. Due to its age, the Q3 was, fortunately, designed before the current A3 hit the market. That means it avoids the unattractive, minimalist dash of the A3, opting for a more traditional Audi design, with a strip of brushed aluminum on the passenger's side, a user-friendly center stack and a suitably large nav screen front and center. While the overall layout is attractive, the material quality is not what we'd expect of a newer Audi. There's nothing that feels exceedingly cheap – the plastics just feel old and too familiar. It's difficult to describe, but as soon as you climb in the Q3, things like the switchgear for the HVAC controls immediately remind you that this is a vehicle that's been on sale since 2011. While our definition of interior quality has evolved over the years, our idea of a driver-friendly cabin has not. The Q3 scores highly in this regard, featuring the elevated seating position that makes CUVs so popular with the general public.

Audi E-Tron Sportback Concept previews 2019 production model

Audi has revealed the E-Tron Sportback concept it has been teasing ahead of Auto Shanghai. The all-electric model, the automaker says, previews a production model slated for 2019. Audi will launch an electric SUV with a driving range of 311 miles in 2018. "Following close on its heels, in 2019," says Audi Chairman Rupert Stadler, "comes the production version of the Audi E-Tron Sportback – an emotional coupe version that is thrillingly identifiable as an electric car at the very first glance." The E-Tron Sportback is powered by three electric motors – one on the front axle, and two on the rear ­– providing a total 320 kW (429 horsepower), with a boost mode that ups that output to 370 kW (496 hp). It's capable of a 0-62 mile per hour sprint of 4.5 seconds. A liquid-cooled 95-kWh lithium-ion battery provides 311 miles of driving range (on the European cycle). The concept features Audi's singleframe grille, with an illuminated four-ring logo. The front of the car is shaped for optimal airflow, and the dip in the hood also gives it a uniquely sporty look. Its front fascia integrates lighting that not only illuminates the road, but can project animations or provide communicative signals to other drivers or pedestrians. Its 23-inch wheels are imposing, giving the car a muscular stance. Side mirrors are replaced by slender cameras, which improve airflow and provide a better view of the car's surroundings, helping to eliminate blind spots. By revealing the E-Tron Sportback concept in China, Audi is acknowledging the significance of the country's electric vehicle market. "There are already about 150,000 charging stations in the country, with another 100,000 due to come on stream by the end of 2017," notes Audi Board Member for Marketing and Sales, Dr. Dietmar Voggenreiter. "We are well equipped for this rapid growth. In the next five years we will be offering five E-Tron models in China, including purely battery-powered vehicles with ranges well in excess of 500 kilometers (310.7 miles) such as the Audi E-Tron Sportback." Related Video: Featured Gallery Audi E-Tron Sportback Concept View 34 Photos News Source: Audi Green Auto Shanghai Audi Green Automakers Technology Electric e-tron audi e-tron Auto Shanghai 2017