2013 Audi A6 Quattro Premium Sedan 4-door 3.0l on 2040-cars

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Audi targeting hipsters with A3 launch parties

Audi is planning quite a shindig for the launch of the A3 sedan, and it only wants young folks to show up. The Four Rings' new entry-level model will begin hitting showrooms later this month, and it is planning a launch party on April 3 at all of its roughly 280 dealers aimed at youthful, influential buyers - hipsters, for lack of a better word.
According to Automotive News, the company has sent a 64-page party-planning guide to its dealers on how to appeal these tastemakers in their late-20s to early-40s. The guide says the audience "should reflect an uncompromising spirit in a generation that refuses to settle or sell out." Audi never specifically uses the h-word in its marketing, which is good because it carries some negative connotations. However, recommendations like serving craft beer and bacon doughnuts and playing indie bands like Chvrches, Empire of the Sun and M83 certainly show that the automaker would love to gain some hipster-cred.
It may seem odd for a free spirits to desire a new Audi, but the carmaker might be playing the long con with these parties. Maybe they can't afford an A3 yet, but the $30,000 compact is likely close enough within their financial reach to at least be realistic. If the brand can appeal to them early, then they could be more likely to come back later when it's affordable.

Evo drives the Audi R18 E-Tron Quattro on track

Audi invited Evo scribe Richard Meaden to the Misano circuit in Italy to drive the Audi R18 E-Tron Quattro - and not just any R18 Quattro, were such a thing possible, but the No. 2 car that took first place at Le Mans this year driven by Marcel Fassler, Andre Lotterer and Benoit Treluyer. Meaden got just four laps in the diesel hybrid racecar - a warm-up, two hot laps and a cool down lap - so this wasn't about testing the R18 E-Tron's limits. In fact, Meaden makes it clear that such a thing isn't even possible for less than a professional driver; when driving at his limits (admittedly in Audi's very expensive car being watched by dozens of Audi engineer eyeballs), the data showed he was using 60 percent of the pedal effort of the professionals. Nevertheless, Meaden does have a lot to say about how the car delivers its massive ability, and with the wide-view shot of the cockpit we also get to see how busy and how intimate an endurance driver's office is. Check it out in the video above. News Source: Evo via YouTube Green Audi Racing Vehicles Videos evo

Junkyard Gem: Fully depreciated 2001 Audi A8 L 4.2 Quattro

A great big A8 with a long wheelbase and all-wheel-drive is just the thing for a serious player with an oligarch-grade bankroll and the need to get to important corporate meetings during the worst Colorado snowstorms, and we're betting that's how this 15-year-old A8 L's original owner saw it. The problem with cars like this is that big, complicated, expensive machinery tends to develop big, complicated, expensive problems once the aging process sets in, and third or fourth owners of high-end German luxury cars tend to lack the resources needed to keep those cars going. So, those S-Classes and 7-Series and A8s end up in a place like this when something expensive breaks at age 15. This one, which has a very straight body and decent interior, now sits in its final parking space, among the Daewoo Leganzas and Volvo 850s in the imports section of a Denver self-service yard. If you're good with the wrenches and have some Audi expertise, you can't beat the luxury-per-buck deal of a solid 10-to-15-year-old A8; the price for a runner tends to be about the same as that for a tattered Corolla of the same age. This car's base price was $69,946 in 2001, or just over 95 grand in inflation-adjusted 2016 bucks, and it's packed full of leading-edge engineering that's still fairly advanced today. Related Video: