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Next-gen Audi A7 design to be 'radical'

The Prologue concept has our attention. In fact, it has everyone's attention. It is the preview for the coming A7, and Autocar summarized Audi design chief Marc Lichte's concerning the new A7 as, "A more radical design is promised for the next-generation." In fact, the next A7 is said to become "the most radical" of three coming designs inspired by the Prologue, the others being the new A6 and A8. Autocar also said Lichte made it clear that there would be "much greater visual differentiation between the trio and other future Audis." Yet, for at least four years Audi has been talking about a design overhaul to fight back charges that its cars look too similar. In 2011 there was a "design initiative" dubbed AQR to make sure that "the design details will be different" between its hatchbacks, Quattro offerings and R Sports cars, and make proportion changes to its sedans. That didn't really move the needle. In 2013, then-design boss Wolfgang Egger hailed the end of "scalable design," a prime culprit for the 'same sausage, different lengths' accusations. We're not sure the needle moved much then, either. And this year came news of a new "Quattro-centric" design language that would stress horizontals, perhaps the new Q7 it's first serious proponent, a crossover that we'll have to see before we can judge. Although we've heard the bells ringing about fresh design at Audi for years, we hope they mean it with products that come after the Prologue; it is a fabulous place to start. Featured Gallery Audi A7 Sportback facelift View 13 Photos News Source: Autocar Design/Style Audi Sedan marc lichte

Turn Signal Reimagined | Autoblog Minute

Audi's OLED turn signal concept was revealed in 2013. The concept aimed to create real time information to those driving behind. Possibly introducing a different type of traffic safety. Audi Technology Autoblog Minute Videos Original Video OLED

2015 Audi TT picks up the style, pace with Xcar

With the original TT, Audi arguably valued style over substance. The equation reversed - at least to an extent - with the second-generation model. But with this latest MkIII version, the German automaker appears to have finally imbued its compact sports car with the performance to back up its runway looks.
That is, at least, what the team at Xcar has to say, having driven the latest Audi sports coupe on the rainy roads of Scotland - taking in its crisp lines, sharp handling, nippy performance and impressive technology along the way. But don't let us spoil it for you: Watch for yourself to see how the new TT measures up against its stylish forebears.