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Audi leading rival BMW in worldwide luxury sales race

If you thought competition among the German luxury automakers was hot before, it looks like things are just getting started. For the first two months of the year, Audi has sold more cars than BMW worldwide by just 383 cars.
Audi claims to have sold 242,400 vehicles through February, up 9.3 percent from last year, compared to 242,017 units from BMW, up 8.9 percent, in the same period. While the advantage is tiny, its implications could be huge because Bimmer has been the leader in the premium car segment for the last nine consecutive years. Mercedes-Benz lags behind them somewhat at 229,630 vehicles through February. According to Bloomberg, at this time last year Audi had sold 429 fewer cars than BMW.
The growth is all part of Volkswagen Group's goal to become the world's largest automaker. It currently ranks in second when its heavy truck businesses are considered. The German automotive giant also wants to be the world's leading premium carmaker. "Competition in the premium segment is more intense than ever," said Audi CEO Rupert Stadler to Bloomberg.

Stay in the house from the Audi R8 Emmy ad

Audi is sponsoring the Emmys again, and launching an ad alongside the awards show that features a family living in the middle of the desert simply to have an excuse to drive their R8s as much, and as fast, as possible. Which is crazy. Even crazier, you can live in the exact house from the ad for a few days as part of an airbnb promotion. The stay includes chauffeured transportation from Las Vegas McCarran airport, all meals prepared by a personal chef, and an R8 V10 Plus in the driveway available for driving. Did we mention it's a real house and not just an advertising prop? It is. The 1,200 square foot Rondolino Residence sits on 80 acres near Scotty's Junction, Nevada, just over 2 hours northwest of Las Vegas. Beginning September 18, seven three-night stays in October will become available - one booking opens up each day at 9 PM Eastern. The rate is listed at $610 per night, with the bookings running October 10th through November 1st. You can book the experience, or try, on the airbnb page. As for the ad, titled "Desolation," at first it seems like a entertaining jaunt about the lengths people will go to for an amazing driving experience. A deeper (and totally unreasonable - it's just an ad) analysis suggests some truly troubling things going on. For starters, the lackadaisical parents let the children taunt a poisonous scorpion. Will the isolated upbringing and history of cruelty towards animals produce a future serial killer? In our deranged version of this fictional universe, yes. Second, the R8 - spoiler alert, both R8s - get super dirty on the run to the corner store. A corner store, which, seemingly unequipped for coffee roasting nevertheless has fresh artisanal beans sold in half-pound bags. Lacking a bulk purchase option, the plot of the ad surely repeats itself several times a week. That sounds insane, but hey, it's all about the drive. And we do love the "Leadfoot Coffee" easter egg. But we digress. Where is the car wash that left the R8 clean before the drive through the desert? And where is the second R8 parked? The male protagonist clearly drives out of the garage from a position that doesn't leave room for the second car. We can only surmise that there is a underground component to the house in the ad. To be clear, we're still in fictional universe of this ad - the real Rondolino Residence, like the Alamo, lacks a basement.

Audi's Q8 Concept previews a 2018 personal luxury crossover

Audi revealed the Q8 Concept here at the 2017 Detroit Auto Show, and it's just as we expected: a Q7 with frameless windows, an oversized grille, and a rakish "coupe-like" roofline. This concept is an exaggerated example of a vehicle that will almost certainly enter production to do battle with BMW's vanity luxury utility, the X6, and Mercedes-Benz's GLE Coupe. The coupe moniker doesn't really apply, despite the German automakers' best attempts to redefine the word, but otherwise the Q8 Concept delivers. It's two inches shorter overall than a contemporary Q7, on a similar wheelbase, so the basic proportions of the thing should make the jump to production. View 14 Photos The driveline is equally plausible: a plug-in hybrid setup pairing a 3.0-liter TFSI V6 with a 17.9-kWh lithium-ion battery. The concept's V6 hypothetically makes 333 horsepower and 368 lb-ft of torque, and a single electric motor integrated into the eight-speed automatic transmission adds 100 kW (134 hp) and 234 lb-ft of torque to the mix. Those numbers certainly make sense, considering the gas Q7 makes 333 hp (albeit with a supercharger) and the existing Q7 e-tron, which isn't sold here, pairs a 17.3-kWh battery with a diesel V6. Since this is a concept, production intent or no, the range numbers are also a little theoretical, but here's what Audi claims: a 60-mile EV range, and a total range of around 621 miles. Not shabby if you're taking a long road trip. The adaptive air suspension should also make it a comfortable one. Inside, this is a four-place vehicle; no third row, and no center rear seat, as is the trend with these things. The cabin is very clean and modern – typically Audi, although exaggerated a bit. Expect it to be toned down some for production, but this concept interior is a glimpse into the future. We'll have to wait until next year to see something closer to production-ready, but it's coming. Related Video: Related Gallery Audi Q8 Concept View 30 Photos Image Credit: Live photos copyright 2017 Drew Phillips / Autoblog Green Detroit Auto Show Audi Crossover SUV Concept Cars Future Vehicles Hybrid Original Video 2017 Detroit Auto Show