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Car companies may need to start curbing model proliferation

Looking at the current automotive landscape, especially from German makers, you quickly get the impression that less definitely isn't more. BMW alone offers its 3 Series platform in practically every segment possible, including the regular sedan and 4 Series Gran Coupe, which would seem to be direct competitors. Porsche might be the winner, though, with 20 different variants of the 911 listed for sale on its US website. However, some of this model madness might be reaching an end as companies begin cutting back spending or shifting money to other priorities.
According to Yahoo Finance, the offerings from the German automakers are up 25 percent over the past three years to over 200 models in Europe. The peak is expected to come around 2018 at 230 separate vehicles, according to consulting company PwC.
Amazingly, BMW, which is among the poster children for this model explosion, might be changing its tune. "I'm sure there will be points in the future where we look at certain cars and say, 'Maybe we need to think differently now,'" said head of sales Ian Robertson in an interview, according to Yahoo Finance. The statement certainly sounds shocking coming from a company rumored to have 23 front-wheel-drive vehicles all using a single platform on the way.

Audi kicks off A3 celebrity-fest marketing campaign with Dues

Audi is desperate to appeal to young people with its new 2015 A3 sedan. It's planning launch parties around the country to present the new model to these younger buyers, and its latest tactic is a series of videos starring celebrities the company considers trailblazers to further captivate youthful buyers.
The advertising campaign starts with a spot titled Dues starring comedian Ricky Gervais, chef David Chang, photo journalist Lynsey Addario, comedian Kristen Schaal, boxer Claressa Shields, artist collective Cyrcle, and church choir Voices of Destiny. It's being followed up with seven, minute-long online documentaries called Uncompromised Portraits about the folks featured in the new ad. Audi believes that they are all trailblazers who have forged their own way, and it's all supposed to fit with the A3's slogan of "Stay Uncompromised."
Dues will play during the NCAA March Madness tournament. Audi is also running two, 30-second commercials during the games to highlight the sedan's technology and two, 15-second ads to promote its Quattro all-wheel-drive system.

2013 Audi RS6 Avant hauls ass and then some

Holy moly. Despite the fact that Audi first released details on its 2013 RS6 Avant back in December, we're still just as smitten with it now as we were a couple months ago. And why wouldn't we be? This stunning piece of forbidden fruit combines two of our favorite things: fast Audis and useful wagons.
The meat and potatoes behind the RS6 Avant is its twin-turbocharged 4.0-liter V8, tuned to crank out 560 horsepower and 516 pound-feet of torque. Mated to an eight-speed automatic transmission, the all-wheel-drive wagon can scoot to 60 miles per hour in just 3.9 seconds, on its way to a top speed of 155 mph. Opting for the Dynamic package ups that v-max to 174 mph, and selecting the Dynamic Plus pack increases that even further to 190 mph.
This RS6 Avant certainly looks the part of an extreme ass-hauler, fitted with the usual RS-spec gaping air intakes, 21-inch wheels, sport exhaust and carbon fiber ceramic brakes. Combine all that goodness with dynamic ride control, an adaptive air suspension and torque-vectoring Quattro all-wheel drive, and we have no doubt that this thing will scare off every other station wagon in the parking lot. (Well, except maybe that Mercedes-Benz E63 AMG. Woof.)