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Audi A8 could spawn Mercedes-Maybach S600 rival

Five years ago, there was no middle ground for big luxury sedans. You either bought a $100,000 Mercedes-Benz S-Class, Audi A8, or BMW 7 Series, or you spent $225K on a twelve-cylinder Bentley Continental Flying Spur. But today, the market is changing. Bentley sells a V8-powered Flying Spur for around $200,000 and Mercedes is successfully selling a longer, twelve-cylinder, ultra-lux S-Class for $190,000. The middle ground is growing, and Audi wants in on the action. Audi is looking closely at the Mercedes-Maybach S600, according to Dr. Stefan Knirsch, the company's new technical leader. The company recently introduced a one-off A8 limo, shown above, although we'd imagine an S600 rival would be a more manageable size. "We are thinking about it," Knirsch told AutoExpress at the launch of the new SQ7. "The success of the extra-long version of the S-Class has got us wondering about whether there could be a business case for that in the future." Knirsch's comments raise a number of questions about a potential ultra-lux A8. Would it be longer than the A8L? The extra backseat space is a key part of the Maybach S600's appeal. What about the badge? Audi doesn't have a nameplate to rival Maybach to distinguish such an exclusive A8 from its more affordable siblings. Will the Audi offer more or fewer shades of black/silver than the S600? But the biggest question is what a bigger, more luxurious A8 could mean for the rest of the A8 range. As AE explains, Mercedes has done a remarkable job of fleshing out the S-Class range, with the normal sedan, Maybach, Coupe, Cabriolet, and their accompanying AMG variants. The Maybach S600 started that process – could an extra-large competitor kickstart Audi's full-size luxury expansion? The A8 has long been subject to gossip that it'd spawn an A9 Coupe (2014's Prologue Concept only fed that particular rumor mill), after all. Beyond hinting at a more luxurious A8, Knirsch expounded on another piece of exciting news: the next A8 will get Level 3 automation. That would mean full driverless ability "with the expectation that the human driver will respond appropriately to a request to intervene," according to the SAE's official definition. While Audi confirmed last year that the A8 could drive itself at speeds up to 37 miles per hour, Knirsch's more specific comments make it sound like the system could be even more advanced than originally thought. Related Video:

VW suspends sales in South Korea ahead of government meeting

Volkswagen and Audi have announced they will suspend sales of 79 different models in South Korea ahead of a meeting with the country's environmental ministry. VW will halt sales starting on July 25, the same day that its officials are to sit down with the South Korean environmental ministry, which will likely punish the German company. The Wall Street Journal reports that Korea's response to the situation will likely come in the form of an outright sales ban on Volkswagen products by revoking certifications on 79 different models based on 34 different vehicle types. Affected models include the VW Golf, Jetta, and Tiguan and the Audi A3 and A6, the WSJ reports. Essentially, it looks like VW is merely trying to get out ahead of the South Korean government. If the revocation goes through, it'd likely lead to fines and a relatively large recall of around 79,000 vehicles, the WSJ reports. Despite the dreary forecast, Volkswagen reaffirmed its commitment to the South Korean market. "This decision doesn't mean that Volkswagen is pulling out of Korea, which is a very important market to us," a Korean rep for the company said in a statement. "We'll reapply for certification of our cars if the government revokes it. The process may take several months." While Volkswagen's diesel emissions testing scandal is part of the problem, South Korea is taking a harder line than a lot of other countries. Authorities indicted a Volkswagen exec on charges of submitting falsified emissions documents and noise tests last week, while separately, Korea's trade watchdog is considering criminal charges against execs, according to the WSJ. Banning VW Group sales in South Korea isn't quite as dramatic as if the company stopped sales in China, the United States, or Germany, but it's still going to sting. VW Group products (including Bentley) represented around a third of European cars imported by South Korea last year. News Source: The Wall Street JournalImage Credit: Stefan Wermuth / Reuters Government/Legal Green Audi Volkswagen Emissions vw diesel scandal

Audi fires head of R&D, Wolfgang D"urheimer

According to Car and Driver, citing a report in Germany's Der Spiegel magazine, Audi has fired Wolfgang Dürheimer, the brand's head of research and development.
Dürheimer had originally signed on as Audi's R&D boss in September 2012. Prior to that, he had served as the head for both Bentley and Bugatti, and was formerly the development chief at Porsche (where he is credited with helping get the original Cayenne into production, a move that ushered a new era of profitability for the company). Dürheimer moved to Audi following a management shakeup within the Volkswagen Group in mid-2012.
During his time at Bentley, Dürheimer spearheaded the brand's efforts to launch an SUV. But at Audi, he reportedly quickly put a stop to costly projects such as the R8 E-Tron and the rotary range-extender engine for the A1 E-Tron. Furthermore, Car and Driver reports that Dürheimer shuffled the reporting structure within the brand's design department, and that VW Group CEO Martin Winterkorn had apparently disagreed with him several times on the styling direction for the brand.