2008 Audi A6 3.2 S-line Avant Quattro Wagon on 2040-cars

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Looking for meaning in Audi killing off its $1m electric supercar

Audi's most ambitious - well, most expensive, anyway – electric vehicle is no more. After building fewer than 100 of them (perhaps a lot fewer), Audi has cancelled the R8 E-Tron. Maybe it was the million-dollar-plus price tag. Maybe it was the " supreme hand-built quality." Maybe it was the fact that a non-electric R8 could be had for $164,150. Whatever the reason, was killing the R8 E-Tron a good idea? The R8 E-Tron would have been a good halo vehicle for the brand Here's the case for this being a shortsighted move. As we all know, the VW Group – and Audi especially – is in the middle of an electrification kick, and the R8 E-Tron would have been a good halo vehicle for the brand. Instead, it can stand as a prime example of waffling on the promise of plug-in vehicles. After all, Audi used to be incredibly proud of the R8 E-Tron, even if it had a tough history. The whole program was an on-again/ off-again kind of thing, but with enough momentum to get the EV some time at the Nurburgring. With both Mercedes and the EQ brand and BMW with its i brand moving strong into EVs, letting the headline be "Audi killed an EV" is not exactly fitting. It's not like Audi was wasting time making a lot of these. The R8 E-Tron went on sale in 2015 to customers who made a special request for it, and apparently only 100 did. But let's stop there. Getting 100 people to plunk down a million dollars or so for a car totals up to be a lot of money. There's no reason for Audi to price the car this high (forerunner vehicle programs almost always lose money for a time, just ask Toyota RE the Prius), but it did. And $100 million (if almost 100 were indeed sold) is nothing to scoff at, is it? It obviously wasn't enough to keep the lines and tooling open for this limited vehicle, and that sort of opens up a bigger question. Does the end (the second end, really) of the R8 E-Tron say something more important about EVs? Are they becoming less exotic high-end fixtures and more everyday transport? In a world full of Bolts and Ioniqs and E-Golfs – so, the world of 2017 and beyond – does a super high-end EV have any meaning? Gas-powered cars have managed to pull this off for decades, with Lamborghinis and Maseratis surviving just fine even with millions of Corollas out there. In a more-developed EV ecosystem, expensive EVs like the R8 should be able to do the same. Just not right now.

Where to watch and follow the 24 Hours of Le Mans this year

In less than 24 hours the flag will drop on Audi's title defense at the 24 Hours of Le Mans, Toyota's best ever chance to win and Porsche's return to le grand defi. The Le Mans organizers have kept as au courant with broadcast options as they have with power unit technology, so you'll be able to find a place to watch or listen no matter what your preferred method. Friend-of-Autoblog Reilly Brennan has again put together an exhaustive "couch kit" of viewing options, which you can check out at his site. Here's the short list: Le Mans Site Le Mans TV Le Mans Facebook page Le Mans Twitter page FIA WEC Live timing Audi Sport stream Corvette Racing stream Nissan NISMO stream Entry list and grid Spotter's Guide You can watch or listen to the excellent Radio Le Mans, app, Autosport will have hourly updates and a live blog, the ACO has a Le Mans app. Fox will broadcast the event over a combination of Fox Sports 1, 2 and its Fox Sports Go App from 8:30 EST Saturday morning until 9:30 am EST Monday morning. Hit up Reilly Brennan's site for even more options and details like Eurosport and Daily Motion, and good watching – this should be a spectacular race. News Source: Reilly Brennan Motorsports Audi Porsche Toyota

Audi teases E-Tron Sportback concept for Shanghai

Auto Shanghai is just around the corner, and Audi will be there with a new electrified vehicle concept. Audi isn't saying much about the car, called the E-Tron Sportback, but it has released a couple teaser shots as well as a handful of design sketches to give us a glimpse of what to expect later this week. In one image, Audi design boss Marc Lichte lifts up a corner of the sheet to show part of the E-Tron Sportback's front fascia. We see an illuminated Audi logo glowing through the fabric, and detail shots show that feature duplicated on the rear of the vehicle. The car's large wheels are pushed far to the corners, adding a squat, muscular look to its coupe-like silhouette. The slender side mirrors in the sketch mimic the slim look of the headlights. Rear lighting stretches across the back of the vehicle below the liftgate. While the "E-Tron" moniker clues us in to the car's green sensibilities, it doesn't necessarily mean that it will be purely powered by electricity – recall the A3 E-Tron PHEV. The lack of a visible tailpipe in photos or sketches, though, suggests that a proper battery electric vehicle is a likelihood for this concept. That would fit with Audi's plans to release more EVs in the future, following the launch of an E-Tron SUV. Hopefully we'll get more details about the luxury brand's electric future when the E-Tron Sportback concept gets its debut later this week. Related Video: Featured Gallery Audi E-Tron Sportback Concept Teaser News Source: Audi via Electrek Green Audi Green Automakers Concept Cars Electric e-tron