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Audi Nanuk Quattro Concept is a wild surprise ahead of Frankfurt

Volkswagen Group Night ahead of the Frankfurt Motor Show always has some surprises, the first of which this year is the Audi Nanuk Quattro Concept. The all-wheel-drive, turbo-diesel-powered supercar is similar to the Giugiaro Parcour Concept that was unveiled earlier this summer. In fact, the Parcour's creator, Italdesign Giugiaro, penned the Nanuk, and we suspect much of the former found its way into the latter - with some changes, of course.
The diesel engine, a departure from the Parcour, is a twin-turbocharged 5.0-liter V10 TDI unit that develops 544 horsepower and a hole-digging 738 pound-feet of torque, which make the 4,189-pound all-road vehicle able to dispatch 0-62 miles per hour in 3.8 seconds and go on to a 190-mph top speed. Fuel consumption is a relatively low 30 miles per gallon for a car with this much performance.
The Nanuk showcases Audi's Quattro, though it uses a specially designed version of the all-wheel-drive system to get the job done. Audi's next generation of adaptive air suspension is featured as well, which fits the crossover nature of the Nanuk. Drivers are given a range of 2.76 inches of height adjustment, though Audi doesn't mention the car's minimum or maximum ground clearance.

Audi kicks off A3 celebrity-fest marketing campaign with Dues

Audi is desperate to appeal to young people with its new 2015 A3 sedan. It's planning launch parties around the country to present the new model to these younger buyers, and its latest tactic is a series of videos starring celebrities the company considers trailblazers to further captivate youthful buyers.
The advertising campaign starts with a spot titled Dues starring comedian Ricky Gervais, chef David Chang, photo journalist Lynsey Addario, comedian Kristen Schaal, boxer Claressa Shields, artist collective Cyrcle, and church choir Voices of Destiny. It's being followed up with seven, minute-long online documentaries called Uncompromised Portraits about the folks featured in the new ad. Audi believes that they are all trailblazers who have forged their own way, and it's all supposed to fit with the A3's slogan of "Stay Uncompromised."
Dues will play during the NCAA March Madness tournament. Audi is also running two, 30-second commercials during the games to highlight the sedan's technology and two, 15-second ads to promote its Quattro all-wheel-drive system.

Subaru WRX STI vs. Audi S3 in compact AWD dustup

It's not every day that a Subaru and an Audi can be reasonably compared head-to-head; the two brands tend not to compete directly in their respective segments. However, the latest WRX STI and the S3 Sedan offer the perfect chance to find out if the working-class Scooby can beat its upper-crust competitor.
The UK's Auto Express gets behind the wheel of these two all-wheel drive performance sedans, or saloons as the Brits call them. Across the pond, both of them are rated at an identical 296 horsepower, but the Subaru edges out the Four Rings on torque. Like in the US, British buyers have to pay a little more to get the Audi, but it comes with a nicer interior and more brand cachet, if that means anything to you.
The video starts out with a fairly standard road test comparing the two of them back-to-back - all fairly subjective. But then Auto Express takes the trip to the drag strip, and the results there are much more conclusive. There's a definite winner when they cross the line, but you have to scroll down to see which of these turbocharged models with rallying heritage wins out.