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Audi goes out of this world to sell R8 at the Super Bowl

Audi lets the new R8 V10 Plus blast off in the German brand's space-themed Super Bowl ad titled The Commander. The touching commercial puts a forlorn, retired astronaut behind the supercar's wheel, and he gets to relive the experience of leaving the bonds of Earth. Plus, David Bowie's Starman is the perfect choice for the score. Audi's ad makes the clever decision to link the supercar's rapid acceleration to a rocket launch in in viewers' minds. The spot also resonates emotionally because the retired astronaut only experiences the R8's performance because his son is worried about him. While not as humorous, we think the new spot does a better job of selling the R8's capabilities than the company's famous The Godfather Super Bowl commercial. The 60-second version of The Commander (above) will air during the game's first quarter. You can watch a 90-second cut below to enjoy a little more of the R8 and Bowie. SHOOTING FOR THE MOON, AUDI DEBUTS BIG GAME SPOT CALLED THE COMMANDER 60-second spot to air in first quarter of the big game Feb. 7 "The Commander" to feature the next-generation Audi R8, arriving in U.S. showrooms in Spring 2016 2016 marks return and eighth year for the brand as a big-game advertiser February 03, 2016 - HERNDON, Virginia -- Audi of America returns to the biggest night in football with a 60-second commercial titled "The Commander." A 90-second extended version of the spot is now live on the Audi YouTube channel. Featuring the all-new Audi R8 V10 plus, "The Commander" will air on Sunday, Feb. 7 during the first quarter of the Big Game. San Francisco-based Venables Bell & Partners created the commercial. "The Commander" tells the story of a retired astronaut who rediscovers his lust for life. Viewers watch as the man, surrounded by memories of the golden age of space exploration, sits solemnly, deep in reflection. When his son hands over the keys to a new Audi R8 V10 plus, he gets behind the wheel and relives the thrill of a rocket-like ride under the stars. Viewers watch as newfound life stirs within the Commander. Audi reminds us that amazing things happen when we shoot for the moon. The 2017 R8 is the fastest and most powerful Audi of all time. In its second generation, the all-new Audi R8 V10 plus has a top speed of 205 mph with a 3.2-second 0-60 mph time for "rocket-like" performance.

CO2-neutral* Audi A3 G-Tron goes on sale in Germany

The Audi A3 Sportback G-Tron has been on our natural gas-powered radar since it was unveiled at last year's Geneva Motor Show. Just before the big show starts up again this year, Audi put the new G-Tron vehicle on sale in Germany today, starting at 25,900 euros ($35,400 US). Anyone who opts for the Audi e-gas fuel card will be able to cruise the Autobahn knowing that their emissions will be CO2-neutral. That's because Audi has built an e-gas plant in Werlte in Lower Saxony, Germany that creates a synthetic methane that is compatible with natural gas from a process that uses "green electricity" to "[bind] as much CO2 as is released when the Audi A3 g-tron is driven in gas mode." Your own A3 G-Tron doesn't burn the carbon-neutral fuel directly, but the automaker will track how much is spent using the fuel card and make sure "that exactly this amount of Audi e-gas is fed into the German natural gas network." Audi charges 14.95 euros a month to use the card. Burning that e-gas in the A3's 1.4-liter TFSI engine can put out 110 horsepower (you can also burn regular natural gas or gasoline) and offers fuel economy of between 3.2 and 3.3 kilograms of gas per 100 kilometers on natural gas Audi A3 g-tron: Advance sales get the green light Ingolstadt, 2014-02-13 Audi A3 Sportback g-tron available to order from February 13 CO2-neutral mobility with the Audi e-gas fuel card Prof. Dr. Ulrich Hackenberg: "Audi e-gas is an important pillar of our sustainability strategy" The Audi A3 g-tron is all set to hit the roads. Advance sales at dealerships in Germany will kick off on February 13. The basic price will be 25,900 euros. Using the Audi e-gas fuel card, customers can opt for Audi e-gas to power their A3 g-tron without impacting the environment if they wish. The Audi A3 g-tron forms part of a new, integrated and sustainable mobility concept from the brand with the four rings. Its 1.4-liter TFSI engine developing 81 kW (110 hp) can be operated using either natural gas, e-gas generated by Audi or gasoline. In pure e-gas mode the g-tron is entirely CO2-neutral. Audi e-gas is a synthetic methane that is produced at the Audi e-gas facility located in Werlte in Lower Saxony, Germany – the world's first industrial power-to-gas plant. An A3 Sportback g-tron fueled by Audi e-gas is currently the most environmentally friendly form of long-distance mobility.

VW admits 430,000 2016 models have implausible CO2 ratings

Volkswagen finally explained more details about its CO2 rating scandal in Europe and admitted that 430,046 of the estimated 800,000 affected vehicles with "implausible" figures came from the 2016 model year. They included some from Audi, Seat, Skoda, VW, and VW Commercial Vehicles, according to the automaker's list (as a PDF). The problem mostly impacts diesel engines, but the inventory also shows some gasoline mills. VW will next determine the accurate CO2 emissions for these vehicles, and the German Federal Vehicle and Transport Authority will supervise that process to ensure the data's veracity. The automaker will also launch websites in Europe to let owners enter their model's VIN to check whether it's affected. Because governments there often link vehicle taxes and CO2 production, the company promises to work with regulators in each country to cover any fees that result from the inaccurate figures. VW announced the CO2 scandal earlier in November and estimated the equivalent of $2.2 billion to fix it at the time. A later report claimed that a group of engineers were responsible for fabricating the emissions data. They allegedly couldn't meet reduction goals from Martin Winterkorn, and between 2013 and this spring the workers did things like overinflate the tires during testing to achieve the desired results. VW is also closer to a fix in the diesel emissions scandal. According to an anonymous insider to Bloomberg, the company has a repair for the 1.6-liter engine that's reportedly neither very complex nor expensive. German regulators would still need to approve the solution before it could roll out to owners. Next step in clarifying the CO2 issue Affected Volkswagen Group models of the current model year have been identified Customers being informed via website Discussions with the authorities have begun The Volkswagen Group reports that the vehicles of the 2016 model year affected by the CO2 issue have been identified. There is thus now clarity about the new vehicles of the current model year out in the marketplace. On 3 November 2015, the Group had already reported that irregularities may have arisen in determining the CO2 figures for type approval of around 800,000 vehicles. This was identified during its own currently ongoing investigations and had been made public. The internal investigations into the current vehicles of the 2016 model year provide results for narrowing down the actually affected vehicles with implausible CO2 figures.