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Witness the Prologue to Audi's design future [w/videos]

Audi went Hollywood for its debut of the forward-looking Prologue concept car last night, pulling the silks back at a sprawling LA manse in the hills. The cost-no-object unveiling of the car, as well as its prominent positioning at this year's LA Auto Show, speaks to the importance with which the company views the styling you see here.
Prof. Dr. Ulrich Hackenberg, maharishi of development for the three-rings brand, made two important announcements at the presentation: reiterating publicly his endorsement of new styling chief Marc Lichte, and telling us that Prologue design will be found on upcoming production versions of the A6, A7 and A8.
Take a close look at that imposing face on the Prologue - an amped up revision of the single-frame shield grille that has appeared on new models like the TT already - and get used to it. Lichte called out the grille as the new face of the brand, so we fully expect its deployment across the range as the 2016 models roll out.

Production 4.0: Audi plans for the smart factory

Automotive production is becoming more integrated and at the same time has to be more intelligent and more efficient. Flexible production of customized vehicles is one of the big challenges for the future, especially for a premium carmaker like Audi. How will the "Vorsprung durch Technik" brand meet its aim of offering premium quality with added custom flexibility? The company sees the "smart factory" as the key. Whether it's body-color moldings or light-alloy wheels in a special size, almost every car is ordered with some kind of customization, and the demands are increasing. This requires of course already a lot of flexibility. While the variety of models and quality demands are increasing, automotive manufacturers such as Audi are eager to make production sustainable. In an Audi interview, innovation management members Alois Brandt and Henning Loser talk about "production 4.0" and the upcoming "smart factory." How will Audi manage the production site with its very high standards of quality, efficiency, and environmental acceptability? Will the so-called "smart factory," which should be the intelligent factory of the future, only employ robots? Alois Brandt: "With a deep look into the production, I am convinced that our employees and not machines are the relevant working forces behind the Audi brand. Machines can be bought anywhere." Increasing digitalization is paving the way for the smart factory – the intelligent, digitally connected production facility. New high-tech solutions in manufacturing should further increase the high level of quality, while at the same time the assembly work should be easier and result in better ergonomics. Can you give us a clearer imagination of the "smart factory"? Alois Brandt: "There are a lot of ideas. But the big question at the moment is: Which one is really needed and leads into the right direction?" Can you tell us a little bit more about "production 4.0"? Alois Brandt: "The assembly line as we know it in the present will no longer play the same role. If it makes sense, it will be terminated and replaced by – let's call it – a virtual assembly line. The production will be more modular than before and the car will be directed to a production point – a so-called 'island of competence' – where it is needed." Henning Loser: "If the vehicle is to be assembled to the customer's wishes, it is obvious that efficient programming of robots and coordinating with the human workers is needed.

Porsche says half of its sales will be electric by 2023

Porsche, whose presence in the plug-in vehicle market has been pretty minimal, now plans to substantially boost its commitment to electric vehicles in the next few years. The German luxury automaker intends to dedicate up to half its annual production to electric vehicles by 2023, Electrek reported, citing comments CEO Oliver Blume made to German publication Manager Magazin. Specifically, the company says it will be able to produce as many as 60,000 EVs annually from its Zuffenhausen factory in Germany. First and foremost will be Porsche's Mission E, which is slated to debut in 2019. That model will be able to go about 310 miles on a full charge (via the more generous New European Driving Cycle, or NEDC). Porsche first showed off a concept version of that 590-horsepower beast at the Frankfurt Motor Show in 2015. The company hasn't hinted at pricing for the car, which will have a 90-kilowatt battery and will jet from 0 to 60 miles per hour in a tidy 3.5 seconds, but expect it to be well into six figures. Porsche also plans an all-electric version of the Macan, its biggest seller. But Porsche's math indicates bigger plans than that. Porsche delivered nearly 238,000 vehicles last year, so an output of 60,000 EVs at Zuffenhausen is only a quarter of the total, not half. You can assume then that Porsche has plans to electrify other models that it hasn't announced yet, built at other factories. It might also be counting hybrids in its "half" projection. Last month, Porsche decided to discontinue its plans for a plug-in hybrid variant of its iconic 911 model, suggesting a temporary pullback of sorts. Then again, in April, reports surfaced that Porsche and Audi, both owned by Volkswagen, were collaborating on vehicle-electrification technology as well as autonomous driving advancement. Porsche's green-car sales have been so thin that Autoblog last year officially pulled the German automaker off of its monthly green-car sales tally. For 2015, the most recent year we tracked, Porsche sold 1,738 plug-in vehicles, about the same as 2014. Related Video: Featured Gallery Porsche Mission E Concept: Frankfurt 2015 View 37 Photos News Source: Electrek, Manager MagazinImage Credit: Drew Phillips Green Audi Porsche Volkswagen Electric mission