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An amazing Group B rally car collection heads to auction

Kicking off in 1982, the Group B era spawned some of the most fearsome rally cars of all time. The technologically advanced pioneers of all-wheel drive and turbocharging defined a time when automakers had carte blanche to build machines with unrestricted power, without the burden of homologating a large number of road cars to qualify. The results were sometimes deadly, leading the FIA to ban the class after 1986. Now, a collection of seven Group B monsters is headed across the block in Paris as part of the Artcurial auction, held in partnership with France's famed Retromobile show. The show has been delayed to June, however. There's a 1985 Peugeot 205 Turbo 16, one of 20 Evo II models that helped the company achieve two championships in Group B's short run. This particular example was driven by world champion Timo Salonen at the 1986 Swedish Rally, where it finished seventh due to an oil filter seal failure. Bruno Saby subsequently drove it at the 1986 Tour de Corse and Peugeot entered it at the 1986 Acropolis Rally as well. It's still registered to Peugeot Talbot Sport and represents a French technological achievement, according to Artcurial, comparable to the Concorde or TGV train. Representing Italy are a pair of Lancias in the iconic Martini livery. The Lancia 037 helped Bel Paese clinch its only Group B victory in 1983, after a hard-fought rivalry with Audi. It's one of the few Group B cars that weren't AWD, achieving its success the old-fashioned way, through lightness and superb handling. A second Lancia, a 1986 Delta S4, was the culmination of the Italian firm's later Group B efforts and one of Saby's favorites. While Group B was no more in 1987, the S4 was the predecessor to the Delta Integrale that would dominate WRC from 1987 through 1992. While the collection also includes greats like a Ford RS200, Renault 5 Maxi Turbo, and MG Metro 6R4, the centerpiece is the Audi Quattro Sport S1. The ultimate Group B machine, it introduced all-wheel-drive and turbocharging to the sport. It also employed the wildest use of wings and air dams to generate downforce. Tunable up to 590 horsepower, it could rocket to 60 mph in about three seconds. The car offered for sale came straight from Ingolstadt, a 1988 model built for the Race of Champions of ex-Group B cars. The collection was amassed in the late 80s and early 90s, not long after Group B's dissolution.

Audi kicks off A3 celebrity-fest marketing campaign with Dues

Audi is desperate to appeal to young people with its new 2015 A3 sedan. It's planning launch parties around the country to present the new model to these younger buyers, and its latest tactic is a series of videos starring celebrities the company considers trailblazers to further captivate youthful buyers.
The advertising campaign starts with a spot titled Dues starring comedian Ricky Gervais, chef David Chang, photo journalist Lynsey Addario, comedian Kristen Schaal, boxer Claressa Shields, artist collective Cyrcle, and church choir Voices of Destiny. It's being followed up with seven, minute-long online documentaries called Uncompromised Portraits about the folks featured in the new ad. Audi believes that they are all trailblazers who have forged their own way, and it's all supposed to fit with the A3's slogan of "Stay Uncompromised."
Dues will play during the NCAA March Madness tournament. Audi is also running two, 30-second commercials during the games to highlight the sedan's technology and two, 15-second ads to promote its Quattro all-wheel-drive system.

2018 Audi SQ5 will use 48-volt electric supercharger

It seems like 48-volt electric systems and electric compressors are becoming relatively mainstream, and Audi will be adding another vehicle powered by this emerging technology in 2017, according to comments Audi powertrain chief Oliver Hoffman made to Autocar. Hoffman said the upcoming SQ5, probably a 2018-model-year vehicle, will use a version of the electric compressor technology that debuted on the SQ7. While the SQ7 uses two gas-driven turbochargers and one electric compressor, the SQ5 will likely only use one conventional turbo and one e-compressor. That should allow it to make 365 hp, but 390 hp is possible from the system and may hint at room for a more powerful SQ5 Plus down the road. Remember, the European SQ5 uses a 3.0-liter TDI engine, and that's the same basic engine that will power the new SQ5 with the addition of the new forced induction system and 48-volt electrics. And also remember that the US-market SQ5 uses a supercharged 3.0-liter gasoline engine, not the TDI unit, which is one of the reasons it's still on sale in the wake of the TDI scandal. Torque is the real differentiator: the current US-market SQ5 makes 354 hp and 347 lb-ft of torque, while the current Euro-market SQ5 Plus makes a massive 516 lb-ft. No word yet on how the dual-compressor system on the upcoming SQ5 will affect torque numbers, but expect the new engine to again have considerably more twist than its gas-powered US-market counterpart. Related Video: News Source: Autocar Green Audi Technology Emerging Technologies Crossover SUV Diesel Vehicles Performance audi sq5 48-volt system