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Audi targeting hipsters with A3 launch parties

Audi is planning quite a shindig for the launch of the A3 sedan, and it only wants young folks to show up. The Four Rings' new entry-level model will begin hitting showrooms later this month, and it is planning a launch party on April 3 at all of its roughly 280 dealers aimed at youthful, influential buyers - hipsters, for lack of a better word.
According to Automotive News, the company has sent a 64-page party-planning guide to its dealers on how to appeal these tastemakers in their late-20s to early-40s. The guide says the audience "should reflect an uncompromising spirit in a generation that refuses to settle or sell out." Audi never specifically uses the h-word in its marketing, which is good because it carries some negative connotations. However, recommendations like serving craft beer and bacon doughnuts and playing indie bands like Chvrches, Empire of the Sun and M83 certainly show that the automaker would love to gain some hipster-cred.
It may seem odd for a free spirits to desire a new Audi, but the carmaker might be playing the long con with these parties. Maybe they can't afford an A3 yet, but the $30,000 compact is likely close enough within their financial reach to at least be realistic. If the brand can appeal to them early, then they could be more likely to come back later when it's affordable.

Audi reveals special A5 DTM Champion edition

For this year's DTM touring car championship in Germany, Audi switched (at least in appearance) from the A5 to the more muscular look of the RS5. But now that it's won the title (the driver's title anyway), it's the base A5 that's getting the celebratory treatment.
Limited to just 300 units, the new A5 DTM Champion edition honors its winning driver Mike Rockenfeller in similar fashion to the special-edition BMW M3 that paid tribute to last year's champion, Bruno Spengler. It comes with a rear spoiler, special 20-inch alloys, aluminum trim on the mirror caps and, of course, a smattering of special badges inside and out.
Buyers will be able to place their orders next week in red, white or grey, with any of four engine choices, at a €1,900 premium. That is, in Europe, anyway. Given that DTM hasn't picked up on this side of the Atlantic just yet, we wouldn't go looking for this model at our local Audi dealer Stateside.

Next-gen Audi S7 looking hot in Southern Europe

Development on the next-gen Audi S7 is in full swing. The handsome hatchback is still popular, even if it is starting to show its age, so we have high hopes for the new model. We have some new spy photos of the car performing hot-weather testing in Southern Europe. We don't have many details or a firm release date, but there are a few things we can pull from these pics. The new model looks like it will retain the same general shape as the current one. That's a good thing, as the A7 is one of the best looking vehicles on the market. The long and flowing roof, frameless doors, and long wheelbase all look to be present. There are hints of the Audi R8 from the A-pillar forward while the large grille looks exactly like the on new Audi A8. Many of these design elements are straight off of the Audi Prologue concept from a few years back. Like other Audi S models, the S7 has a wide bumper with large intakes at the bottom corners. A chin spoiler appears to channel air down under the car. Around the side, we can see big wheels and brakes. There are side skirts along the bottom. Out back, it has the requisite quad exhaust tip, a dead giveaway that this is an S model. Lighting both front and rear appears to be LED. What rests under the hood is arguably the car's biggest mystery. We can count on Quattro all-wheel drive and an eight-speed automatic, but we don't know if it will have a turbocharged V6 or V8 under the hood. At this point, both seem equally likely. Horsepower and torque should both be in the mid-400 range while 0-60 mph times should be around 4.5 seconds. Look for more news this fall. Related Video: Featured Gallery Audi S7 Spy Shots View 12 Photos Image Credit: CarPix Spy Photos Audi Luxury audi s7