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A dealer made a 'Urus' out of an Audi Q7 to get people excited for Lambo's SUV

Fake news seems to be catching on. In an attempt to drum up some interest in the upcoming Lamborghini Urus (the Italian SUV that hasn't been unveiled yet) the Lamborghini dealer in Nurnberg, Germany, created a Lambo-badged promotional vehicle. It seems it has fooled at least a few folks, with several outlets reporting on it as if it's a Lamborghini prototype. Of course, it's not. What you're looking at is an Audi Q7 with a camouflage wrap that includes a Lamborghini-script logo across the back and a promotional message on the side, which reads: "Der Urus kommt / Lamborghini Nurnberg." Thanks to one semester of German, we can tell you that first part means "The Urus is coming." Note, that's "is coming," not "is here." There's also something that kind of resembles a scoop on the front fender. It's also fake. It's not uncommon for automakers to put a cryptic message on the side of a test car, often with swirly camo, but this takes the idea a step further since it's not the actual car underneath. That said, the production Urus, whenever it arrives, is expected to share the Audi Q7's MLB 2 platform. So it sort of works. Kind of. Related Video: Image Credit: CarPix Audi Lamborghini Crossover SUV Luxury Performance confirmed

Audi reveals updated RS7 Sportback in Europe

It was just a couple of weeks ago that Audi revealed a few mild updates to its A7. It even ported those changes over to the warmed-up S7 performance version. All that was missing was the full-steam RS7, and that's precisely what we have here.
Now before you get all excited, note that the new RS7 packs the same powertrain as the model it succeeds, but then again, the existing RS7 hardly lacked in the power department. The 4.0-liter twin-turbo V8 still churns out 560 horsepower and 516 pound-feet of torque, transmitted to all four wheels through an eight-speed automatic. Revealed initially for the European market (with US details presumably to follow), the 0-62 kilometers per hour time is quoted at 3.9 seconds, so the 0-60 mph time ought to match the 3.7 seconds of the preceding model.
What has changed are the subtle tweaks Audi has made to the exterior and equipment upgrades inside. The grille now features has a horizontal section at the bottom with the Quattro logo emblazoned across like all other recently revised RS models, flanked by new headlights (Matrix LED units for the European market). Inside the cabin the air-con vents and shift paddles have been reshaped, and the new MMI system ports over from the new A7 and S7 with 4G LTE connectivity and a Bang & Olufsen sound system.

Audi pours $28 million into Silvercar rental company

Want an Audi waiting for you when you land at the airport? Silvercar is the place to turn. The rental car company exclusively stocks fully loaded silver examples of Ingolstadt's finest at airports across the country, available to book via smartphone app with no lines or paperwork. And now the automaker whose vehicles make up its fleet is investing big in the company. Audi's $28-million Series C investment is earmarked to help Silvercar expand into new markets. The company only started in 2012 and already runs locations at airports in Los Angeles, San Francisco, Miami, Orlando, Phoenix, Dallas, Austin, and Denver. In the last six months alone, it opened new locations in Las Vegas, Fort Lauderdale, Chicago, and New York as well. Aside from promoting the rental operation, Audi and Silvercar will collaborate on developing the Audi Shared Fleet program to allow companies to loan vehicles out to their employees. Audi of America chief Scott Keogh will join the Silvercar board, along with Ken DeAngelis from Austin Ventures, which contributed Series B funding alongside Facebook co-founder Eduardo Saverin. Audi to lead $28 million Series C equity issue by car rental innovator Silvercar January 04, 2016 | HERNDON, Virginia - Largest equity issuance yet by Silvercar - Funding will help Silvercar and Audi launch the new Audi shared fleet, a turnkey transportation solution on corporate campuses - Investment extends the Audi connection with Silvercar, which bases its fleet exclusively on silver Audi vehicles Audi is leading a new $28 million Series C equity issuance by Silvercar, the next-generation car rental company. The capital raise is the largest yet for Silvercar, which was founded in 2012 with a fleet consisting of silver Audi models. The Series C announcement comes as Silvercar unveils its enhanced digital and mobile platforms designed for an optimized user experience and expands into Las Vegas, its 12th market, all of them in the U.S. Silvercar also received funding from Series B investors, including Austin Ventures and Eduardo Saverin, co-founder of Facebook. The funding will enable Silvercar to accelerate its award winning airport car rental business and expand to new markets nationwide. Additionally, as part of the next phase of the Silvercar partnership with Audi, the companies will work in tandem to develop Audi Shared Fleet, a turnkey solution for businesses looking to provide accessible transportation to their employees on corporate campuses.