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The Volkswagen Group switches official language to English

The Volkswagen Group can't be fairly thought of as entirely German anymore, so the news that the company is switching its official language to English to help attract managers and executives is a rational, if surprising, decision. While many VW Group companies are still staidly German in character and culture, consider the other companies that it controls: Bentley (British), Bugatti (French), Ducati and Lamborghini (Italian), Skoda (Czech), Scania trucks (Swedish), and SEAT (Spanish). Not to mention the large Volkswagen Group of America operation, which constructs cars in Chattanooga, TN. Volkswagen's explicit motivation is to improve management recruitment – making sure the company isn't losing out on candidates for important positions because they can't speak German – and that's inherently sensible in a globalized economy. Particularly considering, like it or lump it, that English is the lingua franca of said global economy. It also should make it inherently easier to communicate between its world-wide subsidiaries and coordinate operations. It's hard to say for sure if this will have any impact on the consumer, although it's easy to see the benefits if, say, VW Group hires some American product planners or engineers and they push for features and designs that more closely suit American needs. After all, the US is a hugely important market for any manufacturer, and so the switch to English almost certainly has something to do with the outsized influence of the US in the global economy. And there doesn't seem to be a downside from a purely rational perspective, although it could mean that the Group's corporate culture becomes less German. Whether that's a good or a bad thing depends on your perspective. Related Video: Image Credit: Krisztian Bocsi/Bloomberg via Getty Images Plants/Manufacturing Audi Bentley Bugatti Porsche Volkswagen SEAT Skoda

Audi prices S8 Plus at $115k, RS7 Performance at $129k

Audi is introducing two new performance sedans at the LA Auto Show later this month. Both pack the same 4.0-liter twin-turbo V8, producing 605 horsepower and 516 pound-feet of torque (553 on overboost). The more conventional of the two is the 2016 Audi S8 Plus, which is based on the A8 and emerges as its new performance flagship. 0-60 is quoted at 3.7 seconds, with top speed electronically limited to 155 miles per hour. For all that muscle and luxury, Audi will charge $115,825 (including $925 for destination). Compared to the Mercedes-AMG S63, the new Audi offers more power (but less torque) and quicker acceleration for a much lower price. The Jaguar XJR charges about the same but gives back less muscle and performance. Joining it is the 2016 Audi RS7 Performance fastback. It packs that same engine and eight-speed automatic transmission with Quattro all-wheel drive. But in the Sportback, 0-60 is quoted at 3.6 seconds, and the top speed is derestricted to 190 mph. For the RS7 Performance, Audi will charge $129,925. That makes it more potent and just as quick, but significantly less expensive than the Porsche Panamera Turbo S. Both feature other upgrades to the wheels, aero, and interior, and come with carbon-ceramic brakes to keep all that momentum in check. They'll both reach showrooms next month. But while the RS7 will still be offered in the existing 560-hp spec for $108,900, the S8 Plus has already replaced the existing model on the Audi of America website. Audi of America announces pricing for S8 plus and RS 7 performance November 11, 2015 | HERNDON, Virginia - 4.0-liter twin-turbo TFSI engine produces 605 hp, maximum 553 lb-ft of torque - Sportier interior and exterior design elements enhance performance-oriented appearance - Both S8 plus and RS 7 performance to go on sale December 2015 Audi today is announcing pricing for the 2016 S8 plus and RS 7 performance models. With more powerful engines and enhanced design elements, the S8 plus and RS 7 performance offer elevated performance and sportiness, further reinforcing the brand's position in the premium sport sedan segment. S8 plus Enhanced for maximum performance and driving enjoyment, the 2016 Audi S8 plus is the latest variant of the A8 flagship sedan to enter the Audi lineup. Featuring a 4.0 TFSI engine with an eight-speed Tiptronic® transmission, the S8 plus produces an impressive 516 lb-ft of torque and 605 hp – an increase of 85 horsepower compared to the outgoing S8.

Audi builds 5-millionth vehicle with Quattro

Quattro, the trademark name Audi has put on its all-wheel-drive system engineered for passenger vehicles, recently celebrated its five-millionth installation. The driveline has been offered in more than 140 different vehicles since its introduction more than three decades ago.
The all-wheel-drive technology made its world debut at the 1980 International Geneva Motor Show, beneath the floorpan of the Quattro Coupé, a low-volume two-door. It didn't take consumers long to embrace Audi's innovative approach. While most four-wheel-drive systems at that time utilized heavy transfer cases or second cardan shafts, Quattro was virtually tension-free, light, compact and efficient. Most importantly, enthusiasts found it was especially suitable for sports cars.
Today, the automaker offers Quattro on its full line of passenger vehicles and it is unquestionably successful (the technology enjoyed a 43 percent take rate in 2012). On models with transverse-mounted engines (A3 and TT), Audi uses an electronically controlled multi-plate clutch with hydraulic actuator. Under normal conditions, the clutch sends power almost exclusively to the front wheels (if wheel slippage occurs, up to 100 percent of the torque may be sent to the rear). Vehicles with transverse-mounted engines (A4, A5, Q5, etc...) use a self-locking center differential sending 40 percent of the engine torque to the front axle and 60 percent to the rear under normal conditions (it is able to send the majority of the power to the axle with better traction when needed). The highest-performing Quattro systems use torque vectoring to further improve cornering grip and speeds.