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Audi kicks off ad campaign tonight with stirring new spot

Following last week's entertaining and wildly popular Spock vs. Spock video, Audi has come back with a bevy of videos for its new advertising campaign that will begin airing tonight in primetime and on cable.
There are five ads altogether, but the longest one, a 60-second spot titled It Couldn't Be Done, is our favorite by far. Set to a reading of the poem of the same name by Edgar Albert Guest, the commercial chronicles the history of Auto Union Deutschland Ingolstadt from the days of its founder, August Horch, through its many decades of innovation, competition and creativity. Indeed, watching the commercial gave us chills similar to when we first heard the Ram brand's Farmer commercial that aired during this year's Super Bowl.
The other four commercials are shorter 15-second spots that focus on such familiar themes as the company's Quattro all-wheel-drive system, the safety of its vehicles, their style and the company's advances in LED lighting. While less impactful than the longer ad, we think they effectively sound the drum beat of Audi's preferred tag line: Truth in Engineering. Scroll down to watch all five new ads, starting with the 60-second It Couldn't Be Done.

ABT Sportsline coming to US, premiering AS6 at SEMA

ABT Sportsline, known as ABT Tuning from its founding in 1967 until 1991, is a German aftermarket parts and tuning company that has focused on enhancing Volkswagens and Audis since the VW GTI bowed in 1978 (in Europe, at least) and races competitively in DTM (Germany's touring car racing series). The company has kept its roots in Europe for all of these years, but will debut the AS6, based on the Audi A6, at the Specialty Equipment Market Association (SEMA) in a couple weeks before opening up shop in Los Angeles in early 2014.
ABT focused on making the AS6 a balanced package by increasing engine output, tuning the suspension, giving it understated style and improving the brakes. Details are light, but the AS6's 3.0-liter diesel V6 makes 286 horsepower, a 41-hp increase over stock. Not paying attention yet? Torque jumps from 369 pound-feet to 500 lb-ft, endowing the Audi with a lot of much-appreciated low-rpm grunt. The springs are swapped out for a set of ABT units, and the body kit adds front and rear spoilers, side and rear skirts and carbon-fiber mirror covers. ABT's ER-C 20-inch wheels fit over new brakes.
We'll have more details on the car at SEMA, so stay tuned. But in the meantime, head on below to read the press release.

A8 Audi Exclusive Concept shows off brand's interior chops

It's an envious position to be in, not wanting a normal Audi A8 but not wanting to make the statement that comes with a Bentley or a Rolls-Royce. What's an oligarch to do? Well, if you have the funds, consider the A8 Audi Exclusive Concept (yes, that's the actual name), a modified A8L W12 that's limited to just 50 units and features a significantly upgraded interior. Think of it as a followup to the A8 Exclusive Concept, shown at Frankfurt in 2011.
Aniline leather from Italian furniture manufacturer Poltrona Frau is fitted over the seats, while diamond stiching accentuates the Agatha Cognac color. Granite Gray piping and stitching on the seats provides some contrast - not just with the leather but the natural, olive ash inlays on the dash. Granite Gray Nappa leather lines the instrument panel and steering wheel while a white Alcantara headliner sets off the whole package. Not that it's a shock, but this looks like a really nice place to spend some time.
It's unclear how much the exclusive concept treatment adds on to the already lofty $135,900 starting price of a US-spec A8L W12, or if the special interior treatment will even be available in the North America. Production is set to kick off next March. Scroll down for the full statement from Audi.