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This gold wrapped R8 is how Audi celebrates an award

We like to think some awards (our Tech of the Year, for example) are more valued than others. Even so, Audi wasn't going to let its winning the Golden Steering Wheel award from Auto Bild go unnoticed, and this gold chrome R8 ought to do the trick. On display now at the Audi Forum in Neckarsulm, Germany, this Audi R8 V10 Plus is all decked out with a gold chrome wrap, similar to what rival Mercedes rolled out in Cannes a few years ago, but with a tone-on-tone satin gold stripe up the center, flanked by black pinstripes for extra contrast. Fortunately the accents – including the wheels, grilles, mirrors, air scoops, and rear wing – were left in black (albeit glossy) rather than chromed up. It looks just as shiny as the mirror-finish Bugatti Veyron displayed at Autostadt 300 miles north in Wolfsburg. Opened a decade ago, the Audi Forum Neckarsulm is one of two such locations run by the German automaker, alongside the one at its headquarters in Ingolstadt. Situated between Frankfurt and Stuttgart, the Neckarsulm facility includes displays from the company's collection, a customization studio, restaurant, a 4,000-square-foot shop, and a concert space. Customers can also pick up their new wheels direct from the factory at the Neckarsulm location, which is also where Audi operates one of its principal assembly plants – and where Quattro GmbH builds the R8. Following the original that debuted in 2006, the new second-generation R8 was introduced earlier this year at the Geneva Motor Show. It eschews the V8 available in the previous version exclusively for the 5.2-liter V10. In the Plus spec pictured here, it produces over 600 horsepower, channeled to all four wheels through a seven-speed dual-clutch transmission. The R8 won the Goldenes Lenkrad award this year in the sports car category, alongside the Audi A4, Opel Astra, Hyundai i20, and the BMW X1, 2 Series Gran Tourer, and 7 Series. Related Video: X The video meant to be presented here is no longer available. Sorry for the inconvenience. Featured Gallery Audi R8 V10 Plus in gold chrome at Audi Forum Neckarsulm News Source: Audi Forum Neckarsulm via Facebook Audi Coupe Performance Supercars award gold chrome

Audi Sport Quattro Concept to race into Frankfurt

Audi has pulled the official wraps off its new Sport Quattro Concept, which will be debuted at the 2013 Frankfurt Motor Show. The automaker is understandably keen to draw inspiration from its classic Quattro line of automobiles, specifically the original Ur-Quattro from 1980 and the short-wheelbase Sport Quattro that took part in rally racing and set a record at the Pikes Peak Hill Climb in 1987. A massive dose of modernity comes courtesy of its 700-horsepower plug-in hybrid powertrain.
There is a clear link in the styling of the Sport Quattro Concept to Quattro coupes of the past, from the large flat surfaces that make up its C pillars to the blisters over the fenders and the basic headlamp shape (equipped as they are with Audi's Matrix LED technology). Pay special attention to the car's grille, which introduces a slightly new design language that is expected to be seen in the next generation of Audi's mainstream production models.
The interior of the Sport Quattro Concept is a refreshing departure from Audi's admittedly attractive and useable design, with sharp lines and lots of visible carbon fiber. There are seats for four occupants inside, along with a comparatively generous cargo area measuring 10.59 cubic feet.

Audi supercar not yet approved, R4 not quite dead, still room for an MPV

According to a report by Autocar, all we thought we knew of the in-development Audi supercar we might not actually know. A piece in Car and Driver, not even a month old, said the diesel-hybrid halo car was in the design stages, would get the engine from the R18 E-Tron Quattro and its carbon fiber tub. Now we get word that that while the coupe is indeed being designed, it hasn't yet been signed off and there's no business case for it yet. Said business case, whenever it is built, is also dubious of the diesel aspect of the car at the moment - diesels aren't known for creating Pavlovian purchase responses in buyers in the two key markets of the US and China.
The report suggests that instead of a diesel, the 2014 Le Mans regulations changes "could swing the favour back towards petrol models," which would give the so-called Scorpion a better tie to racing technology. Of course, that also assumes that Audi would contest next year's Le Mans with a gas-powered car. If so, that would be an about-face on the original reasons for the halo sportscar in the first place.
In other news, seems Audi also believes it can slot another sportscar below the R8, it just needs to get the financials sorted. The R4 - a Porsche Boxster-sized roadster - that has been chattered about for years is still in on the table but appears a long way off. Company R&D chief Wolfgang Durheimer said it would need to be mid-engined and bring plenty of tech to separate itself from the TT, but mass-market price point is the catch as is the focus on other segments in the portfolio.