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Ferdinand Piech (1937-2019): The man who made VW global

Towering among his peers, a giant of the auto industry died Sunday night in Rosenheim/Upper Bavaria, Germany. Ferdinand Piech, a grandson of Ferdinand Porsche, who conceived the original Volkswagen in the 1930s, was the most polarizing automotive executive of our times. And one who brought automotive technology further than anyone else. Ferdinand Porsche had a son, Ferdinand (called "Ferry"), and a daughter, Louise, who married the Viennese lawyer Anton Piech. They gave birth to Ferdinand Piech, and his proximity to two Alfa Romeo sports cars — Porsche had done some work for the Italians — and the "Berlin-Rome-Berlin" race car, developed by Porsche himself, gave birth to Piech's interest in cars. After his teachers in Salzburg told his mother he was "too stupid" to attend school there, Piech, who was open about his dyslexia, was sent to a boarding school in Switzerland. He subsequently moved on to Porsche, where he fixed issues with the 904 race car and did major work on the 911. But his greatest project was the Le Mans-winning 917 race car, developed at breathtaking financial cost. It annihilated the competition, but the family had had enough: Amid growing tension among the four cousins working at Porsche and Piech's uncle Ferry, the family decided to pull every family member, except for Ferry, out of their management positions. Piech started his own consultancy business, where he designed the famous five-cylinder diesel for Mercedes-Benz, but quickly moved on to Audi, first as an engineer and then as CEO, where he set out to transform the dull brand into a technology leader. Piech killed the Wankel engine and hammered out a number of ambitious and sophisticated technologies. Among them: The five-cylinder gasoline engine; Quattro all-wheel drive and Audi's fantastic rally successes; and turbocharging, developed with Fritz Indra, whom Piech recruited from Alpina. The Audi 100/200/5000 became the world's fastest production sedan, thanks to their superior aerodynamics. Piech also launched zinc-coated bodies for longevity — and gave diesel technology a decisive boost with the advent of the fast and ultra-efficient TDI engines. Less known: Piech also decided to put larger gas tanks into cars. Customers loved it. Piech's first-generation Audi V8 was met with derision by competitors; it was too obviously based on the 200/5000.

Audi stretches the A8L even more for one special European buyer

An anonymous European buyer decided that the standard Audi A8L just wasn't long enough, so this wealthy person ordered a one-off A8L Extended with six doors. It's capable of seating six people in luxury. The massive sedan now measures 20.9 feet versus 17.3 feet for the standard, already large A8L. The wheelbase also grows to 13.8 feet from 10.2 feet for the regular version. You might expect the A8L Extended to have facing seats inside like a limousine, but all the passengers actually look forward. The decision probably doesn't aid in having a conversation during the drive, but it's what the buyer wanted. The third row has an entertainment display and refrigerated storage box. The second and third rows also have power adjustable seats in beige Valcona leather. It took a year for Audi's engineers to figure out how to build this beast while retaining the A8's rigidity. The builders eventually settled on adding extruded aluminum sections to the side sills and center tunnel to get the extra length. They also included extra cross braces in the roof, and a 7.9-foot glass panel to lets more light into the cabin. The powertrain consists of Audi's 3.0 TFSI with 306 horsepower and 325 pound-feet of torque and an eight-speed automatic gearbox. The A8L Extended retains the company's Quattro all-wheel drive system and can reportedly accelerate to 62 miles per hour in 7.1 seconds. That's not lightning quick but still plenty for a vehicle that weighs 5,331 pounds. The A8L Extended likely won't remain a one-off for long. According to Audi, the customer response has been quite positive, and the company has already received requests to build more. Representative unique specimen: Audi A8 L extended Premium manufacturer develops and builds 6.36-meter (20.9 ft) sedan to special customer order One-off specimen meets same standards as production model Comfortable and spacious seating for six Audi puts the customer first, however out of the ordinary their requirements may be. An example of this is the Audi A8*: at the request of a European customer the premium brand has built a first one-off version of the sedan in king-size format. Measuring 6.36 meters (20.9 ft) in length and with a wheelbase of 4.22 meters (13.8 ft), the A8 L extended* affords top-class comfort for passengers occupying all of its six seats. A concept that generates customer: Audi has further requests for the custom product already.

BMW expects China to pass US as its top market in 2013

When you combine two billion citizens, 100 cities with more than a million inhabitants and an economy that's as unrestrained as Jim Cramer on an Adderall binge, China's explosive auto industry growth shouldn't be a huge surprise. Audi already lists the communist country as its largest market, while Mercedes-Benz is expecting it to be there in the next few years. Now, according to a report from Automotive News, BMW is expecting the People's Republic to overtake the United States in sales by the end of 2013.
We already discovered the extent that BMW is going to in establishing a dedicated Chinese stronghold, when we explored BMW's Shanghai-based DesignWorks studio ahead of April's Shanghai Motor Show. And while we argued that DesignWorks Shanghai hasn't really borne fruit, it isn't due to a lack of sales.
BMW China has seen a 16-percent jump in year-over-year sales, lead by a 28-percent gain in 5 Series sales. Part of BMW's growth strategy comes from an ever-expanding dealership network. Remember those 100 cities we mentioned with over one million people? According to Karsten Engel, CEO of BMW's Chinese operations, those 100-million-plus city dwellers don't have access to a premium dealership.