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Audi gets into tablet market with Android-powered Smart Display

Relatively small in newsworthiness compared with laser-equipped hybrids and all-new cockpit concepts, Audi has also announced a branded, Android-powered tablet called Smart Display at CES this week.
Audi has partnered with Google for its in-car computing software for years now, so it's hardly surprising to hear that its first foray into the world of tablets runs a Google OS (which one is still unclear), and has Android guts. Sorry, iPad users. The 10.2-inch tablet wears a lovely aluminum chassis that seems right in line with Audi's typical industrial design, and is packed with Nvidia's Tegra T40 processor.
Smart Display is meant to highlight the upcoming cleverness of Audi's newly announced in-car LTE connectivity (by way of continued partnership with AT&T). Users can, in theory, access the Google Play store while on the go, and then download and fiddle with Android-based apps until their very hearts are content. By "users" we mean "passengers" here, and so does Audi, though we're not exactly sure if there are measures in place to keep a driver from tableting while driving.

Audi releases quartet of A3 commercials, likely headed for Super Bowl

With the announcement from Audi that it's new A3 would be the star of this year's Super Bowl advertising efforts still relatively fresh, it comes as a bit of a shock that what may be game-bound ads for the new small car are already starting to show up.
A3forums found four ads for the new A3, all of which are currently unlisted on YouTube, that play on the idea of young drivers saving themselves for the right luxury car. The spots are amusing, although we'll admit that we've seen better from Audi. Each spot plays like a clip from a documentary, with owners of cars from BMW, Mercedes-Benz and Lexus talking about their regrets when it came to buying a luxury car, rather than waiting for the A3.
We've got all four videos below, so take a look now, as we're betting they'll be pulled before too long.

Audi A3 supplies tight, model stealing Honda, Toyota sales

It appears that there was a pent up demand for compact, front-wheel drive German luxury sedans that no one really knew about. Not only has the Mercedes CLA-Class been a success in the US with its Hungarian factory running three shifts to keep up, but the Audi A3 Sedan is doing quite well, too, after just three full months on the market.
Audi of America recently announced that the compact sedan shifted 2,452 vehicles in June and 7,735 units of the A3 since the beginning of the year. Not only are they selling; it's the people buying them that's important. According to Audi USA spokesperson John Schilling speaking to Autoblog, "A little over 25 percent of A3 buyers in April were 30 years or under." That's compared to about 18 percent for the A4, he said. Company executives also recently told Edmunds that many of those new customers are brand conquests turning in Honda or Toyota models. We gently mocked Audi when it held A3 Sedan launch parties aimed at hipsters that served craft beer and played indie music, but the marketing worked, apparently.
That said, if you're in the market for an A3, you might have not be able to get one immediately. According to Edmunds, some customers are on a waiting list for the compact luxury sedan. Although, Schilling said that's because Audi is still stocking dealers. "It's a little leaner than other models, but that's mainly because it's new and still ramping up," he said.